Monday, June 18, 2018

3 Differences Between Woven and Printed Labels

The Difference between Woven and Printed Labels for Your Business

To choose the right clothing label for your products, you need to know how they differ as well as what benefits one type of label offers over another. There are certain circumstances where one kind of label would be more desired than another, and we want to point out a few of those instances and cover how printed labels and woven labels differ from one another. We are looking at these differences from a business perspective. You need to know how to choose the right one for your company.

The Detail
The major difference is how much detail these two types of labels can show. Printed labels can have as much detail as you like. They can show very minor components that can be easily discerned by the naked eye. Woven labels, on the other hand, have to be designed in such a way as to accommodate the fuzziness of the final look.

For instance, if you want words to show up legibly on woven labels, then they need to be large, capital letters. If you go for smaller, common letters, then you will get a label that might be difficult to read. Your brand name might not show up clearly and any message you are writing on the label will be very hard for your customers to make out. You even have to be careful with logos on woven labels, because if they are too small, then they may not show up properly and your logo may be tough to make out.

Cost
Of course, if you are choosing a clothing label for your company to be used on a number of products, then you need to factor in the cost when you are making your decision. You can’t necessarily afford an expensive label to be used for a large order. The increased cost can add up quickly and suck out your profits. Printed labels can be cheaper or the same price when compared to woven labels, but where the price usually differs is in the background color. With woven labels, you a choose a wide range of colors for the same price or nearly the same price as a simple white label. For printed labels, there are usually only one or two colors the label company will offer as standard. If you want something that’s a different color, then you will usually have to pay extra. Keep that in mind as you are making your decision.

Timeliness
How soon do you need your order of clothing labels? Not all types of labels take the same amount of time to produce, and you need to ask about that before you make your decision. If you need your order in just a few days, then you may be limited as to what type of label you use. Be sure to ask about the timeframe on the labels if it is important to you. New product launches and other timed events may not provide much leeway for you in terms of scheduling, so be sure to find out upfront how long you have to wait for the labels.

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Tuesday, May 1, 2018

Utilizing Branded Clothing With Seamless Logo Integration

Seamless Clothing Logo Integration Is Possible with Printed Heat Transfers

If you want to advertise your brand in an organic and non-obtrusive way, then applying business logos to clothing is the perfect way to do so. You can adorn your employees’ clothes and your own with your company logo in a way that looks flawless, and you can start spreading the word about your company.

You may already have company uniforms picked out but not found a way to get the logos worked into the clothing in an affordable away and in a way that looks like some effort was put into it. A lot of custom heat transfers clothing patches look low quality and lack the pizzazz and class of professional stitching. Of course, having logos stitched onto your company clothing can not only take a long time, but it can also cost a lot of money.

Affordable Options

It is cheaper to go with printed heat transfers, and that method doesn’t have to leave you with less than satisfactory results. You can get incredible looking clothing with seamlessly integrated logos by choosing a quality clothing label provider. You need someone who is trusted within the industry and who delivers great results every time. Getting high-quality services doesn’t have to be expensive, and you can get results you are happy with for a decent price. You don’t have to settle for anything less than the very best.

When it is your company on the line, you need only the best. Your logos and the way they are integrated into your employees’ clothing say a lot about your company. You use these to make a first impression on people every day, and you want that to be a great first impression. You may have put a lot of time and effort into designing or choosing the perfect logo for your company, but all that goes to waste if the clothing label and the process used to apply that logo to the company clothing is not of very good quality.

Use A Trusted Manufacturer

You’ll want to be careful as to who you trust to do this work because the finished results will have an impact on your company’s marketing and your bottom line. That’s right- sales can be affected by how professional your company’s clothing and logos look. The printed heat transfer has to be perfect, and you need it to last for a while so that you get a good return on your investment. That’s why it is important to not just let anyone do the work.

Seamlessly integrating the logo into the clothing is a job that has to be done in a calculated way. The best clothing label companies will take time to ensure that the right transfer patches are being used, depending on what kind of clothing they are being transferred to. Different materials require separate transfer options, and you want to be sure that you are getting the most suitable one. That means that the label will stay on for a long time, will be tough to tear or damage and will look just as good in a few months as it did when it was first placed onto the clothing.

Contact us below to get a fast and easy quote back in 24 hours or less!

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Tuesday, April 10, 2018

4 Benefits of Using Woven Labels for Your Clothes

Woven labels are a growing trend among businesses, as they want something to help make their brand stand out and yet look professional. They want to advertise without being gaudy and flashy, and woven labels allow them to do that. We are going to look at some of the advantages to using woven labels in your company’s clothes and give you some reasons to adopt this trend for your own.

Woven Labels Allow You to Personalize

If you want to make your clothes or your company’s clothes into something special, all it takes is the addition of an attractive, professional-looking label. You can use that label to showcase your brand, to show off your style and to make a great impression.

You can order woven labels that are personalized for each member of your staff or for different positions within the company. So, the management can get different labels from what the regular employees receive. This is a great way to use something small and innocuous to demonstrate different roles within your company.

You can also use woven labels to turn company clothing into event clothing. Take your normal company clothes and add a label that details a special event you may be having, such as a company retreat, an important meeting or sporting event. You can use the same company outfits that you always have and just add this minor detail to make them appropriate for whatever you are doing.

Spread the Word

If your company makes clothes, then the best way to brand them is with a label. The label can fit right alongside the washing instructions label and promote your brand without being intrusive. Rather than attaching a label that can be easily taken off, you can fit the clothes with a woven label that fits right in with the clothing’s designs and color scheme. You’ll be showcasing your brand and getting the word out about it without being overly obvious with your advertising. By using a fine, professionally made woven label on the clothes, the customer will appreciate your brand more and recognize the value it adds to their clothing.

Bring Your Team Together

You may have a diverse team with different goals and talents, but you want them to work together. By including prestigious-looking labels on their clothes, you can make them stand out and be distinguished, but at the same time, you can also bring them together. By homogenizing their uniforms through the use of woven labels, you can give all your team members the same motif or style. They may be wearing different clothes and have different styles, but you will be able to unite them using high-quality labels and a similar design aesthetic.

Create Unity in Your Brand

You may have employees that wear very different uniforms and carry out very different tasks, and you can consolidate your brand and show customers that your people are all part of the same group by using woven labels. These are small identifying markers that bring unity to an otherwise disparate group.

The same holds true for your products. If you manufacture clothing, then you want your brand to be recognizable no matter whether you are selling a hat or a pair of pants. You can bring your entire line together using woven labels and emblazoning those labels with your brand.

There are many uses for woven clothing labels, and many advantages to using professional, quality ones that add value to the product or promote your company. You can do a lot with a very small label, but you’ll need an accomplished and experienced company to provide those for you, to ensure that you send the right message and create results that you are happy with.

Contact us below to get a fast and easy quote back in 24 hours or less!

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Friday, March 23, 2018

How Custom Clothing Labels Boost Your Company’s Visibility

Boost the Visibility of your Companies Clothing Logo

Having your company clothes fitted with custom labels may seem like an unnecessary expense, but you might not be thinking about the long-term financial benefits that this small change can make. We are going to look at a few of the ways adding custom labels for your apparel improve the visibility of any company and make a case for why you should fit all your company clothes with them.

Brand Recognition

What company doesn’t want the kind of brand that every household knows? That’s powerful visibility there, and anytime people see your logo after it has become highly visible, they think of your company and the kind of experiences they have had with you. The logo is a way for you to associate your business with something that is recognizable. People may not even remember your company name, but they will remember a well-designed logo. Every time your employees provide a customer with service, the customers can see your branded logo on the employee’s clothes. Whether the label is placed on to a hat, apron, jacket or shirt, it connects your brand with the customer service that is being provided.

The more often people see your logo, the more they associate your company with certain services. That way, even if all they see is the logo, they are thinking about what you do, and in their mind, your company is linked to services they may need.

Getting the Word Out

The more people see your logo, the more they are hearing your company’s name in their head or the more they are thinking about your company and what it has to offer. Brand inundation is a great way to let people know what you are offering and where they can get it. You can become a person’s top choice for any kind of service just by promoting your brand through clothing labels.

Let’s say that you offer a delivery service. You may have your delivery vehicles branded, but the customer may never see those vehicles, especially if you deliver to office buildings and various interiors. The customer won’t always receive the delivery at the front door, in view of your vehicle. They will notice the company logo and branding on the employee’s clothing, though, and that allows them to associate you positively with the brand if they have a good experience. On top of that, it promotes your company, and everyone who witnesses the delivery can see the clothing label as well. Without saying a word, your delivery person is promoting your company, and this is kind of like free advertising for your business.

A Professional Look

If your employees are fitted with nice looking uniforms and professional looking clothing labels, then they can stand out from other service personnel. A well-made clothing label gives your employees an air of professionalism. People understand that even small things like that cost money and they are inclined to associate professional branding like that with a company behaves professionally and cares about its reputation. When consumers see you proudly displaying your company logo on employee uniforms, they know that you stand behind your employees, products, and services and that you care about customer opinions.

You might be surprised at how perceptions can change over something as small and seemingly insignificant as a clothing label. Of course, if the label is poorly made and not attached to the clothing very well, then that can leave a bad impression, and you should ensure that you are using a high-quality clothing label manufacturer to put your company’s logo onto clothing. Having increased visibility is only a good thing for your company if you have the quality services and products to back up it up. For those businesses that are taking care of their customers and providing excellent services, though, the increased visibility from professional clothing labels can be a huge benefit.

Contact us below to get a fast and easy quote back in 24 hours or less!

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Tuesday, October 24, 2017

How To Get a Clothing Label Recognized by Department Store Buyers

women standing

When it comes to buying mass market products at a reasonable price, many consumers turn to budget retailers like Target or Amazon. For those interested in buying luxury goods, however, department stores continue to be the go-to shopping destination.

Brands that sell apparel and accessories labels have an immense opportunity to gain by selling to department store buyers. In addition to selling alongside coveted brands and luxury designers, department stores can increase the perceived value of a brand, making it easier to command a higher price point.

So if growing your clothing brand is a top priority, here’s how selling upmarket benefits your brand and your bottom line.

Brand Positioning

Selling luxury clothing is nearly impossible without a well-defined brand. To understand what your brand needs to succeed, Jim Snediker of the men’s lifestyle brand Stock MFG. Co., shares three important elements. These include:

  • identifying an initial target market
  • creating a compelling hook
  • telling a powerful story.

When selling to luxury consumers, creating a powerful story is perhaps the most important aspect of branding. That’s because a powerful story can elicit human emotion and make a customer feel more drawn to the meaning behind your product. Gautam Sinha, founder of deluxe leather goods brand Nappa Dori, says that customers “need to feel invested in the product and the story it carries and the experience they have from the time of entering the store to the time they make the purchase.” If a customer isn’t invested in your brand’s story, they’re not likely to shell out a pretty penny for it.

When considering how to move your brand upmarket, Carol Davies of branding agency Fletcher Knight recommends assessing your current brand first. If people already recognize your brand as a reputable and valuable force, it might make sense for you to maintain some of this brand recognition with a new product line. If you’re looking to create a high-end luxury item under a new label, it’s important to disassociate your brand from lower end products.

Most high end brands differentiate themselves from mass market brands through high quality imagery and powerful storytelling, according to fashion and tech reporter Hilary Milnes. Establishing your brand as a luxury label using these techniques can help you attract attention of department store buyers.

fashion

Establishing a Lifestyle

A key part of luxury brand positioning is establishing a certain lifestyle. Kylie Ora Lobell at Creator says that in the luxury marketplace, brands are selling an aspirational lifestyle. Whether its people who love to travel, stay healthy or simply celebrate life, all aspects of your brand need to communicate those ideals. Think about it this way: You want your customers to envision how your product enhances their lives and helps them reach their goals.

Social media is a great way to help establish and sell your label’s lifestyle. When choosing and curating these channels, digital media agency Graphic Alliance writes that it’s important to be selective. This means that instead of going over the top with imagery on every social platform, you should stick to just one or two medias. Tapping into the channels where your customers are most engaged and inspired allows you to have the greatest influence.

Creating Value

To sell a luxury item successfully, it’s important to understand how perceived value and worth relates to apparel items.

As explained by Cheryl Snapp Conner, founder of SnappConner PR, items perceived to be scarce are also seen as more valuable. Meaning, if your product is rare and hard to get, people will demand it more.

Creating limited edition collections, for example, can make a certain set of apparel designs feel finite. This creates a sense of urgency that compels people to buy. Lauren Sherman, editor at Business of Fashion, uses the example of a Hermés Birkin Bag to get this point across. Since they were first released over three decades ago, Birkin Bags have remained some of the most coveted handbags in the world. While the handbags are high quality – each made by hand by a single craftsman – it is their scarcity that has kept them popular.

To buy a Birkin Bag, a customer must have a relationship with a Hermés sales associate. As Sherman puts it, “to be sold a Birkin, you have to have bought one already.” Bags are released sporadically, and those who want one are put on a waitlist, which can sometimes last six months. By making it difficult to obtain a Birkin Bag, Hermés is able to drive high demand among luxury shoppers.

To create scarcity with your new label, marketing coach Vinil Ramdev offers a few tips. First, limit your channels of distribution. By selling only on your website, or only in a certain pop up shop, you can create a brand that feels rare and unique. Secondly, limit your production lines each season. Having a finite amount of product attracts consumers because they only have a small window of opportunity to obtain them.

mens wear

Expanding Luxury Appeal

Many of today’s leading luxury brands are looking to blend retail experiences with cutting edge technology. Creative agency Sideshow suggests using interactive retail stands to establish stronger customer experiences. These in-store stands are equipped with motion-activated screens, which provide information about products on the shelves. Similar stands can also be used to collect information about a customer’s preferences (such as which product they looked at) by tracking movement through smartphone frequencies.

This reflects a growing trend towards technology-driven retail experiences, which are becoming more popular in department stores. Brands that can show their interest in and commitment to technology may be more appealing to department stores because it shows that they’re willing to embrace new trends.

Diversifying Product Lines

Creating new collections and expanding product offerings is an important way to keep your brand fresh and relevant. Kelsey Lindsey at Retail Dive writes that by making new items available, both in-store and online, brands can attract a wider audience base. For brands with high-end customers, this is an especially important way to continue commanding a high price point. One way to diversify a product line – and grab the attention of department stores and luxury buyers – is to take advantage of trending events.

Fashionista west coast editor Dhani Mau points out that many brands have been using this strategy to capitalize on the buzz around Coachella. The music festival has become known for its fashionable guests, and many of the year’s top fashions are seen there. Brands are getting in on the buzz by creating festival collections and hosting specialty in-store events during the weeks leading up to the concert. This helps a brand become associated with Coachella’s fashion-forward audience, which includes celebrities and Hollywood icons.

Brand Partnerships

Associating your brand with another designer or store can have a similar effect. Osman Ahmed at Business of Fashion explains that partnering with another luxury brand can help attract that brand’s audience. Such a partnership can also help establish cultural relevance, which gives your brand lasting power.

When co-branding with another luxury brand, don’t be afraid that they’ll outshine you. According to Promo Marketing Magazine, having your logo appear next to a luxury brand on product packaging and marketing materials lends authenticity and value to your product.

Images by: StockSnap

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Tuesday, October 17, 2017

Design Trends: What’s Driving Generation Z

girl shopping

When marketing and selling an apparel brand, it’s important to understand the trends and styles driving your target market. We’ve just discussed millennial trends — and how technology, minimalism and a splash of pink can win over that generation’s hearts. Now, it’s time to dive into Generation Z.

With many in their teens and early twenties, this group of young adults has an immense consumer influence that’s only poised to grow. Here’s how to tap into the right trends and develop brand loyalty with the next generation.

Understanding Generation Z

According to digital marketing expert Jennifer Shaheen, Generation Z commands a whopping 44 billion dollars in purchasing power each year. As an apparel brand, understanding what this generation wants is essential to your long term growth.

So where should you get started with this emerging demographic? For starters, brands need to understand how this generation values diversity and universal equality. In a study by Millennial Marketing, members of Generation Z said they prefer advertisements that promote racial, sexual and gender equality. They also prefer branded materials that feel realistic, rather than idealized.

One apparel brand that’s hitting both of these marks — and seeing huge financial gains because of it — is American Eagle. As pointed out by that company’s CMO, Kyle Andrews, Generation Z is less interested in big brands and designer labels. “They’re less brand-conscious and they are not spending as much as millennials do,” Andrews says.

The Importance of Value

In order to resonate with Gen Z, then, brands have to show what they value and how they make a difference. Simply being a big brand isn’t enough to sell.

Influencer and marketing strategist Nicolas Cole adds that just like millennials, Generation Zers are conscious about their collective ecological footprint. This means that they’re more interested in brands that are making a positive impact on the world. Accessories brands like Warby Parker and Toms are popular amongst this generation because they give back to people in need.

Another interesting point is that Gen Z’s commitment to ethical brands is inspiring change within the fashion industry. Emine Saner, feature writer at The Guardian, says this generation is introducing a change in mass consumption. Rather than gobbling up any new fashion trend just because it’s emblazoned with a certain brand name, members of Gen Z are careful and conscientious about their purchasing habits.

Yael Aflalo, founder of the clothing brand Reformation, explains that “people are actively looking to make a change. They want to know more about the “how” and the “who” behind the clothes they wear – to understand the story behind their clothes.” The moral of this story? Creating a message of giving, sustainability and authenticity — and incorporating that into your in-store retail strategy — can go a long way in helping to attract and retain these customers.

buying

Self Expression

Generation Z’s desire for inherent value is just as important as their need for self expression. Wearing a brand that everyone else is wearing makes these consumers feel like everyone else, when in reality all they want is to stand out.

Investor and Gen Z consultant George Beall says brands help Generation Z stand out against their peers. This is especially true on social media, where trendy, expressive photos can thrust a teenager into instagram fame. To tap into this trend, try positioning apparel brands as vehicles for self expression.

The retail business blog Fierce Retail writes that nearly 60 percent of Gen Zers say they prefer to create their own fashion statement. Hang tags and other printed brand materials can be used to reinforce this message, helping consumers feel a sense of self ownership when they wear and interact with your brand.

Short Attention Spans

If there’s one thing brands should know about Generation Z, it’s that they can’t stay still for long.  Marketing expert and influencer Deep Patel says this generation has incredibly short attention spans.

That doesn’t mean they aren’t able to concentrate or get tasks done. It’s simply due to the digital environment in which they were raised, and how they learned to process information. To reach these customers and grab their attention, it’s important to make an impression as quickly as possible.

Marketing and creative agency Zion & Zion says that marketers can attract consumers by keeping all messaging simple and clear. Sometimes, this means eliminating wording altogether and opting for impactful imagery.

Photographer and design expert Igor Ovsyannykov says image-heavy hang tags are a great way to influence the consumer to buy your product. For example, on a hang tag for a blouse, an image might showcase that blouse being worn with a bottom or a skirt that your brand also sells. This strategy works well for gifts, because a compelling and visually-stimulating hang tag can make a person feel excited and happy — emotions you’d want your friend or family member to feel when receiving a gift.

digital

Design Trends

Brands can also tap into short attention spans by utilizing the latest trends in graphic design and color. Digital Arts staff writer Miriam Harris points out that millennials and their younger counterparts are drawn to simple lines and bold color patterns, much like the designs seen on digital interfaces. Brands have also been modifying their logos to align with this trend. Simple, square-shaped logos that are unified in color work well both on digital and print surfaces.

Plus, having a logo that easily translates across different mediums helps a brand establish a consistent and more memorable image. Steff Yotka, fashion news and emerging platforms editor at Vogue, adds that unfiltered content is essential for today’s brands. She says that Gen Zers want to see authentic imagery and models that aren’t photoshopped. When incorporating images into a hang tag design, keep in mind the appeal of realness and truth.

The Power of Simplicity

Another way to keep your hang tag simple is add a clean, minimalist brand name.

Accessories designer Jenny Luckett of January Moon uses this strategy on her hang tags for teething jewelry — stylish jewelry for moms that’s safe for babies to bite. Featuring a white circle with a clean, gray font, these hang tags are bordered by a bright pop of color. This design helps allude to a childlike feeling, which supports the main theme of the jewelry. It also helps draw in young mothers and their friends and family, and the simple brand name gets to the point and remains memorable.

Full-service inbound marketing agency Weidert Group adds that content should be well-organized and created for skimming. Although this strategy is typically applied to digital mediums, remember: Generation Z lives in the digital world. So even when you’re printing print brand materials, you should be following this same approach.  

Real World Shopping Experience

Despite a recent trend towards online shopping, Generation Z is still committed to buying in stores. In fact, Fashionista associate editor Maria Bobila writes, a full 90 percent of Gen Zers prefer traditional in-store experiences. This means that apparel brands shouldn’t skimp on their in-store marketing and branding efforts even as they ramp up online selling goals.

Bobila adds that brick and mortar stores allow Generation Z to get closer to brand experiences, satisfying their need for authenticity. It also helps them discover brands and stores that represent their personality and goals in life, which in turn meets their need for self expression.

Images by: StockSnap, Jan Vašek

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Tuesday, October 10, 2017

Branding for Millennials: Best Practices and Trends

man shopping

The millennial generation comprises a signification portion of today’s consumer base. These twenty and thirty-somethings are also responsible for defining many of the trends that brands use to market their products. And when it comes to apparel, the competition is fierce.

How can your clothing line stand out in millennial minds when there are so many other brands vying for the same customers? To help you answer this question, here are the most important design and branding trends driving millennial shoppers today.

Positioning Your Brand for Millennial Consumers

So, where to start? Millennial marketing expert Jeff Fromm explains that millennials are largely interested in authenticity. Brands who convey a humanistic approach in their marketing are more likely to resonate with those consumers and build brand loyalty. Employing these strategies on your hang tag can take many forms.

First off, consider how to create hand-drawn elements on your hang tag. Ryan McCready, content editor and data analyst at Venngage, says that brands are reaching towards hand-drawn illustrations and graphics. This makes products seem more accessible and aligns with the millennial generation’s need for authenticity. Hand-drawn images are a step away from corporate imagery and feel more natural and honest.

Kavita Daswani at Style offers another idea for targeting millennials through hang tags. She uses the example of a luxury swimwear and resort brand that wanted to create a more intimate brand experience through closer customer connections. They approached this goal by investing in educational hang tags that have details about where the garment’s fabric mill is located and how the product was made. This anchors the garment to a place and a story to show why it’s special.

The target group is also passionate about business ethics and eco-friendly practices. The marketing organization SEMPO says that 87 percent of millennials believe that brands exist not just to make a profit, but to make a difference in the world. Being more transparent about your practices, or touting a sustainable commitment, can help please these earth-minded customers.

Copywriter and lifestyle journalist Philip Mak adds that 70 percent of millennials are more willing to spend money on a brand that does good in the world. This means that making a sustainable move on the corporate level – and marketing that through a hangtag – can have a huge impact on your bottom line. It’s also important to be personal with this message, helping the consumer understand how your product fits into their commitment to make the world a better place.

girl millennial pink

Millennials and Technology

According to Millennial Marketing, a site dedicated to helping brands understand this cohort, 58 percent of millennial consumers feel more loyal towards brands that create multisensory experiences.

Multisensory interactions can be created in a variety of ways, including virtual reality and other technologies that blend the physical with the digital. Perhaps the best way to bridge this gap is through new mobile technology. Michael Wang, President and CEO at Onestop Internet, says that brands that want to engage with millennials must focus on mobile experiences. This is because the majority of millennials use their mobile phones to browse products and make online purchases.

Hi-Tech Hang Tags

Modern brands are capitalizing on this passion for technology and excitement in a variety of ways.

Journalist and tech consultant Rachel Arthur explains how handbag designer Rebecca Minkoff incorporated technology into her hang tag design. Before Fashion Week 2017 in Los Angeles, Minkoff released ten limited edition bags featuring tech-enabled hang tags. When scanned by a phone, the hang tags revealed a free ticket to Minkoff’s Spring/Summer runway event. This tech debut wasn’t just a one time event: It served as an announcement that all of Minkoff’s handbag hang tags were going to be tech enabled in the future. This strategy helps meet the millennial need for instant satisfaction while also bridging the gap between fashion and technology.

Another innovative approach to hang tag technology is incorporating a QR code for scannable coupons and access to brand social sites. QlikTag says that this makes it easier for millennials to share their experiences with others. Organic, peer-to-peer sharing is one of the most influential ways that brands can discover new customers. By simply tweaking your hang tag design to incorporate new experiences, you can harness this strategy for your brand.

mobile shopper

Millennial Color Trends

Millennial color preferences play a large role in how apparel companies market their brands. To make sure you’re incorporating millennial ideas into your hang tags, it’s important to stay updated with what colors are in – and which ones are out.

Betsy Mikel at Inc. writes that millennial pink is a popular color many millennial-driven brands are turning towards. Imbued with tones of peach and salmon, this is neither a bright pink or a baby pink. It’s also a slight departure from the 2016 Pantone color of the year, rose quartz, which has been splashed across pop culture in varying forms.

Another popular millennial color is beige. Reflecting a shift towards naturalism, creative consultancy FranklinTill says that the popular pink color will lean more towards a more neutral tone in the coming future. This reflects concepts of purity and a closeness to nature, and beige tones are showing up more and more in branded materials.

Typography Trends

Inspired by the glitz and glamour of the Great Gatsby days, luxury-driven millennials are drawn to gold foil lettering. In branding, gold type is often set against dark backdrops that evoke a sense of elegance. Adrienne Wolter, team coach at WebpageFX, explains that this trend is showing up across the most popular pinterest pins, DIY blogs and even wedding invitations. This shows that it’s a current design element that won’t be going away anytime soon.

Geometric designs and bright pops of color are also taking over typography, Envato editor Brittany Jezouit says. This old school look caters to millennials, who are obsessed with the pop culture and design trends of the 1990’s. She adds that mismatched fonts and creative type pairings are gaining popularity on printed branding materials. This is a smart way to grab the attention of a millennial audience and create an exciting contrast.

The Future of Millennial Branding

Staying up to date with the latest trends affecting millennials can be challenging. Communications consulting for Remake.world Lauren Friedman offers a few tips for how brands can remain in the know.

She recommends social listening as a key way to garner customer feedback, adding that watching social media posts and descriptions can help a brand determine how customers feel about certain products and styles. This can help you see what the millennial generation is enjoying about your brand’s marketing materials, and also where you might need to improve.

Images by: bdcbethebest, StockSnap, antoniadiaz/©123RF Stock Photo

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