tag:blogger.com,1999:blog-4491217333536052902024-03-13T12:31:42.337-07:00The UniverseAnonymoushttp://www.blogger.com/profile/17120800053254846835noreply@blogger.comBlogger57125tag:blogger.com,1999:blog-449121733353605290.post-17289636467557483802019-03-25T15:11:00.001-07:002019-03-25T15:11:03.578-07:00Liquid Metal is unique, it is different, and it is trending.Anonymoushttp://www.blogger.com/profile/17120800053254846835noreply@blogger.com0tag:blogger.com,1999:blog-449121733353605290.post-67755392419839622722018-09-19T05:20:00.001-07:002018-09-19T05:20:09.968-07:005 Ways to Help Identify Vintage Clothing by Brand Labels<p><span style="font-weight: 400;">So you may just be getting into the vintage clothing community, and you find everything about it fascinating. You may have even gone for a few hunts at garage sales, vintage stalls, estate sales, and thrift stores. Searching for gold through someone’s forgotten garments.</span></p>
<p><span style="font-weight: 400;">In this search, your focus isn’t just on any kind of clothing. You are looking for vintage wear, which are dresses, clothing, and garments whose style is at least 20 years old, and not over 100 as that would be referred to as antique.</span></p>
<p><img src="/wp-content/uploads/2018/09/5-Ways-to-Help-Identify-Vintage-Clothing-by-Brand-Labels.png" alt="" width="560" height="315" class="aligncenter size-full wp-image-4339" srcset="/wp-content/uploads/2018/09/5-Ways-to-Help-Identify-Vintage-Clothing-by-Brand-Labels.png 560w, /wp-content/uploads/2018/09/5-Ways-to-Help-Identify-Vintage-Clothing-by-Brand-Labels-300x169.png 300w" sizes="(max-width: 560px) 100vw, 560px" /></p>
<h2>What are vintage clothing labels?</h2>
<p><span style="font-weight: 400;">Well, they are labels that you find on vintage clothing. But they often times serve as authenticity stamps that certify that an article of clothing is genuinely vintage. This has made old</span> <a href="https://www.cbflabel.com/"><span style="font-weight: 400;">clothing & garment labels</span></a> <span style="font-weight: 400;">very important in the</span> <a href="https://www.quora.com/How-old-does-an-item-have-to-be-to-be-considered-vintage"><span style="font-weight: 400;">hunt for clothing from a past era</span></a><span style="font-weight: 400;">.</span></p>
<h2>These are the 5 ways one can use labels to find vintage clothing:</h2>
<ol>
<li><span style="font-weight: 400;">Printed or Woven Labels</span></li>
</ol>
<p><span style="font-weight: 400;">The</span> <a href="https://www.cbflabel.com/printed-labels/"><span style="font-weight: 400;">printed labels</span></a> <span style="font-weight: 400;">tell you that such attire was produced between the 1950s and the later part of the 1970s. These also show that the vintage clothing might be made of low-quality material and therefore cheaply produced.</span></p>
<p><span style="font-weight: 400;">Meanwhile, the opposite is the case for the</span> <a href="https://www.cbflabel.com/woven-labels/"><span style="font-weight: 400;">woven labels</span></a><span style="font-weight: 400;">. Vintage clothing found with woven labels are usually made of high-quality materials and expensive to produce.</span></p>
<p><span style="font-weight: 400;">This is an essential piece of information if one hopes to resell these items.</span></p>
<ol start="2">
<li><span style="font-weight: 400;">Copyright Year on Labels</span></li>
</ol>
<p><span style="font-weight: 400;">The year displayed on the label of vintage clothing shows the year that</span> <a href="https://www.newmediarights.org/business_models/artist/can_you_copyright_clothing_designs"><span style="font-weight: 400;">clothing’s brand was copyrighted</span></a><span style="font-weight: 400;">. This should probably be the first place to look when verifying if a dress is vintage. To be safe, make sure that the copyright year is at least 20 years older than today.</span></p>
<ol start="3">
<li><span style="font-weight: 400;">Country of Manufacture</span></li>
</ol>
<p><span style="font-weight: 400;">When you see the country of manufacture displayed on the front of the label, e.g., Made in America, then one can say that the clothing most likely comes from the 1980s. At that point in time, a lot of clothes worn in the US were made in the US. That isn’t the case today. And if countries of manufacture are still displayed, they are at the back of the label and not on the front.</span></p>
<ol start="4">
<li><span style="font-weight: 400;">No Zip code</span></li>
</ol>
<p><span style="font-weight: 400;">If you see a dress you admire while shopping for vintage clothing, check the label for zip codes. If they aren’t any, then there</span></p>
<p><span style="font-weight: 400;">This is because zip codes were only put to use in America less than a 100 years ago. In fact,</span> <a href="https://ink.niche.com/zip-codes-assigned/"><span style="font-weight: 400;">zip codes weren’t used in the US until after 1963</span></a><span style="font-weight: 400;">. So if you have a dress whose label only shows the name and address of the brand, then that clothing could be safely be dated as pre-1963.</span></p>
<ol start="5">
<li><span style="font-weight: 400;">Vintage Brands</span></li>
</ol>
<p><span style="font-weight: 400;">Apart from revealing the quality of clothing or location of manufacture, labels had on them the names of the brands that designed and made them. Hence names of designers were on the labels of these wears. There are</span> <a href="https://vintagefashionguild.org/label-resource/"><span style="font-weight: 400;">archives of these old brands</span></a> <span style="font-weight: 400;">and having knowledge of them can go a long way in helping you verify the authenticity of vintage wear when you spot the</span> <a href="https://www.cbflabel.com/leather-patches/create-a-sense-of-elegance-for-your-brand-using-the-right-clothing-labels/"><span style="font-weight: 400;">brand name on its label</span></a><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">Armed with these tips above, I hope you find luck whenever you go vintage clothing hunting again!<img src="https://s.w.org/images/core/emoji/11/72x72/1f601.png" alt="😁" class="wp-smiley" style="height: 1em; max-height: 1em;" /></span></p>
<p>The post <a rel="nofollow" href="https://www.cbflabel.com/clothing-labels/5-ways-to-help-identify-vintage-clothing-by-brand-labels/">5 Ways to Help Identify Vintage Clothing by Brand Labels</a> appeared first on <a rel="nofollow" href="https://www.cbflabel.com">CBF Labels Inc</a>.</p>
Anonymoushttp://www.blogger.com/profile/17120800053254846835noreply@blogger.com0tag:blogger.com,1999:blog-449121733353605290.post-7520419669252802382018-07-25T13:32:00.001-07:002018-07-25T13:32:47.439-07:00Create a Sense of Elegance For Your Brand Using the Right Clothing Labels<p>Business owners often want their brand to be perceived as prestigious. Putting that word in a slogan won’t be enough to convince their customers that they are a high-end brand or that they are worth shopping with over the competition. It takes a lot of small touches to create the impression of prestige within a brand. One of the ways that business owners can do that is by using the right kind of clothing labels.</p>
<p><img src="/wp-content/uploads/2018/07/The-Right-Labels-Give-Clothing-Greater-Prestige.png" alt="" width="560" height="315" class="aligncenter size-full wp-image-4086" srcset="/wp-content/uploads/2018/07/The-Right-Labels-Give-Clothing-Greater-Prestige.png 560w, /wp-content/uploads/2018/07/The-Right-Labels-Give-Clothing-Greater-Prestige-300x169.png 300w" sizes="(max-width: 560px) 100vw, 560px" /></p>
<p>Woven patches made from suede or leather can have a big impact on how the clothing is perceived. The same clothing with heat transfer patches will not look as elegant and fancy as it does with <a href="https://www.cbflabel.com/leather-suede-patches/" rel="noopener" target="_blank">suede or leather patches</a>. When more expensive materials are used, it creates an impression that the clothing is more prestigious, and something as simple as the clothing label needs to be considered when someone is trying to change perceptions about their brand.</p>
<p>When a brand struggles to gain recognition or to be seen in the light the business owners wish it would be, then it takes a concerted effort to change the impression the public has of the brand. Every aspect of the business needs to be taken into account. The customers may only see the clothing patches for a few moments, but those moments can have an impact.</p>
<p>Obviously, these kinds of patches will be more expensive than other types of clothing labels, but that is kind of the point. To create a sense of elegance and stature within the brand, some money will need to be put into it. Otherwise, it can end up looking cheap, and any efforts to try to change the perception to something with prestige will fall on deaf ears and be seen as a way to make a quick buck.</p>
<p>The impact of using <a href="https://www.cbflabel.com/clothing-labels/custom-clothing-labels-boost-companys-visibility/" rel="noopener" target="_blank">clothing labels to relay a branding message</a> in part is that it is not very obvious, yet it is something that everyone will see. Whether a business owner is selling the clothes or changing up the style of dress on their employees, a small change like this can have far-reaching effects. It may require a significant initial cost, for a company to make brand-wide changes in the kind of labels being used or to add these patches to a new line of clothing or a new set of uniforms. However, that investment can pay off, as customers see the brand in a new way and recognize it as a business and a brand with greater standing.</p>
<p>In today’s technically advanced world, people are very connected. So, if a business owner can get word to just a few people that their brand is changing or that it is becoming more prestigious, that can spread quickly across social media, through videos, blogs, posts, and pictures. Those small patches that may seem insignificant will have the potential to reach a massive audience and be appreciated by people all around the world. It’s difficult to predict what exactly will catch people’s interest, get them talking and make a brand go viral, so it is important to focus on even the small details and give them a chance to be relevant to the public.</p>
<p>The post <a rel="nofollow" href="https://www.cbflabel.com/leather-patches/create-a-sense-of-elegance-for-your-brand-using-the-right-clothing-labels/">Create a Sense of Elegance For Your Brand Using the Right Clothing Labels</a> appeared first on <a rel="nofollow" href="https://www.cbflabel.com">CBF Labels Inc</a>.</p>
Anonymoushttp://www.blogger.com/profile/17120800053254846835noreply@blogger.com0tag:blogger.com,1999:blog-449121733353605290.post-37633099739564194612018-06-23T08:20:00.001-07:002018-06-23T08:20:37.625-07:00How Family Clothing Labels Make Laundry Easier<h1>Improve Laundry Day: Label Your Family’s Clothes</h1>
<p>When you go to sort clothes for your family on laundry day, do you have trouble telling which clothes belong to which family member? Perhaps you have children in the home that fight over who gets to wear a certain item of clothing because they all believe it belongs to them.</p>
<p><img src="/wp-content/uploads/2018/06/Improve-Laundry-day-by-using-Family-Clothing-Labels.png" alt="" width="560" height="315" class="aligncenter size-full wp-image-4014" srcset="/wp-content/uploads/2018/06/Improve-Laundry-day-by-using-Family-Clothing-Labels.png 560w, /wp-content/uploads/2018/06/Improve-Laundry-day-by-using-Family-Clothing-Labels-300x169.png 300w" sizes="(max-width: 560px) 100vw, 560px" /></p>
<p><strong>Easier Sorting</strong><br />
The simple solution to these issues is to have <a href="https://www.cbflabel.com/">unique clothing labels</a> for each family member’s clothes. That makes it so much easier to sort through what belongs to whom if you have a label to tell you. You no longer have to hold it up to you and see how big it is to determine who it belongs to. You can just check the labels.</p>
<p>Personalized labels are a great way to differentiate clothes and make it easy to tell who the item belongs to without having to go through any extra steps. It saves you some work and keeps the house a bit more orderly and relaxed. No one will be fighting over who owns a particular piece of clothing if it is clearly labeled.</p>
<p><strong>Less Fighting</strong><br />
Labeling clothes with personalized tags that have a person’s name on them, a nickname or a personal message can be a great way to minimize stress at dressing time. If you have a small child who gives you trouble to wear the clothes you have picked out, then you can always show them their name on the tag and help them to feel ownership over what they are wearing. That can actually settle a lot of problems for you. It can come in useful during crucial times when you need to hurry to get everyone ready and out the door on time. Just show them their clothing tags so that they can feel better about wearing something that might not be their first choice otherwise.</p>
<p><strong>Ownership</strong><br />
You can also help kids to feel more ownership over their clothing by having their names or personal messages on the clothes. They may take better care of the items or <a href="https://selfsufficientkids.com/kids-chores-how-get-started/" rel="noopener" target="_blank">be more likely to put them away</a> and keep their dirty clothes neat. They may feel a personal connection to the clothes with a custom tag, and that can make a huge difference in how they treat their clothes, how tidy they keep their dirty laundry and how they respond when you tell them to get dressed. Having their name on the clothes creates a personal link that is tough to break.</p>
<p>These tips related to clothing tags are not just about helping you when you go to put clothes in the laundry and sort the clothes into their respective drawer. It can change your kids’ entire attitude about clothing and how excited they get about getting dressed in the morning. You can reduce friction and bring a bit more joy into their lives by giving them something personal at low cost. If you want the laundry to go a bit faster, you want your kids to be more likely to help out with putting their clothes away and you want your kids to be happier about what they wear, then this is definitely the way to go.</p>
<p>The post <a rel="nofollow" href="https://www.cbflabel.com/clothing-labels/improve-laundry-day-label-your-familys-clothes/">How Family Clothing Labels Make Laundry Easier</a> appeared first on <a rel="nofollow" href="https://www.cbflabel.com">CBF Labels Inc</a>.</p>
Anonymoushttp://www.blogger.com/profile/17120800053254846835noreply@blogger.com0tag:blogger.com,1999:blog-449121733353605290.post-53817705299952733452018-06-18T02:29:00.001-07:002018-06-18T02:29:19.265-07:003 Differences Between Woven and Printed Labels<h1>The Difference between Woven and Printed Labels for Your Business</h1>
<p>To <strong><em>choose the right clothing label</em></strong> for your products, you need to know how they differ as well as what benefits one type of label offers over another. There are certain circumstances where one kind of label would be more desired than another, and we want to point out a few of those instances and cover how <a href="https://www.cbflabel.com/printed-labels/" rel="noopener" target="_blank">printed labels</a> and <a href="https://www.cbflabel.com/woven-labels/" rel="noopener" target="_blank">woven labels</a> differ from one another. We are looking at these differences from a business perspective. You need to know how to choose the right one for your company.</p>
<p><img src="/wp-content/uploads/2018/06/3-Differences-Between-Woven-and-Printed-Labels.png" alt="" width="560" height="315" class="aligncenter size-full wp-image-4007" srcset="/wp-content/uploads/2018/06/3-Differences-Between-Woven-and-Printed-Labels.png 560w, /wp-content/uploads/2018/06/3-Differences-Between-Woven-and-Printed-Labels-300x169.png 300w" sizes="(max-width: 560px) 100vw, 560px" /></p>
<p><strong>The Detail</strong><br />
The major difference is how much <a href="https://wovenlabelhk.com/brand-clothing-labels-definitive-guide/" rel="noopener" target="_blank">detail these two types of labels</a> can show. Printed labels can have as much detail as you like. They can show very minor components that can be easily discerned by the naked eye. Woven labels, on the other hand, have to be designed in such a way as to accommodate the fuzziness of the final look.</p>
<p>For instance, if you want words to show up legibly on woven labels, then they need to be large, capital letters. If you go for smaller, common letters, then you will get a label that might be difficult to read. Your brand name might not show up clearly and any message you are writing on the label will be very hard for your customers to make out. You even have to be careful with logos on woven labels, because if they are too small, then they may not show up properly and your logo may be tough to make out.</p>
<p><strong>Cost</strong><br />
Of course, if you are choosing a <a href="https://www.cbflabel.com/heat-transfer-labels/utilizing-branded-clothing-with-seamless-logo-integration/" rel="noopener" target="_blank">clothing label for your company</a> to be used on a number of products, then you need to factor in the cost when you are making your decision. You can’t necessarily afford an expensive label to be used for a large order. The increased cost can add up quickly and suck out your profits. Printed labels can be cheaper or the same price when compared to woven labels, but where the price usually differs is in the background color. With woven labels, you a choose a wide range of colors for the same price or nearly the same price as a simple white label. For printed labels, there are usually only one or two colors the label company will offer as standard. If you want something that’s a different color, then you will usually have to pay extra. Keep that in mind as you are making your decision.</p>
<p><strong>Timeliness</strong><br />
How soon do you need your order of clothing labels? Not all types of labels take the same amount of time to produce, and you need to ask about that before you make your decision. If you need your order in just a few days, then you may be limited as to what type of label you use. Be sure to ask about the timeframe on the labels if it is important to you. New product launches and other timed events may not provide much leeway for you in terms of scheduling, so be sure to find out upfront how long you have to wait for the labels.</p>
<p>The post <a rel="nofollow" href="https://www.cbflabel.com/printed-labels/3-differences-between-woven-and-printed-labels/">3 Differences Between Woven and Printed Labels</a> appeared first on <a rel="nofollow" href="https://www.cbflabel.com">CBF Labels Inc</a>.</p>
Anonymoushttp://www.blogger.com/profile/17120800053254846835noreply@blogger.com0tag:blogger.com,1999:blog-449121733353605290.post-34452598665242487872018-05-01T01:11:00.001-07:002018-05-01T01:11:12.302-07:00Utilizing Branded Clothing With Seamless Logo Integration<h1>Seamless Clothing Logo Integration Is Possible with Printed Heat Transfers</h1>
<p><span style="font-weight: 400;">If you want to advertise your brand in an organic and non-obtrusive way, then applying business logos to clothing is the perfect way to do so. You can adorn your employees’ clothes and your own with your company logo in a way that looks flawless, and you can start spreading the word about your company.</span></p>
<p><img src="/wp-content/uploads/2018/04/Utilizing-Branded-Clothing-With-Seamless-Logo-Integration.png" alt="" width="560" height="315" class="aligncenter size-full wp-image-3659" srcset="/wp-content/uploads/2018/04/Utilizing-Branded-Clothing-With-Seamless-Logo-Integration.png 560w, /wp-content/uploads/2018/04/Utilizing-Branded-Clothing-With-Seamless-Logo-Integration-300x169.png 300w" sizes="(max-width: 560px) 100vw, 560px" /></p>
<p><span style="font-weight: 400;">You may already have company uniforms picked out but not found a way to get the logos worked into the clothing in an affordable away and in a way that looks like some effort was put into it. A lot of <a href="https://www.cbflabel.com/heat-transfer-labels/">custom heat transfers</a> clothing patches look low quality and lack the pizzazz and class of professional stitching. Of course, having logos stitched onto your company clothing can not only take a long time, but it can also cost a lot of money.</span></p>
<h2>Affordable Options</h2>
<p><span style="font-weight: 400;">It is cheaper to go with printed heat transfers, and that method doesn’t have to leave you with less than satisfactory results. You can get incredible looking clothing with seamlessly integrated logos by choosing a quality clothing label provider. You need someone who is trusted within the industry and who delivers great results every time. Getting high-quality services doesn’t have to be expensive, and you can get results you are happy with for a decent price. You don’t have to settle for anything less than the very best.</span></p>
<p><span style="font-weight: 400;">When it is your company on the line, you need only the best. Your logos and the way they are integrated into your employees’ clothing say a lot about your company. You use these to make a first impression on people every day, and you want that to be a great first impression. You may have put a lot of time and effort into designing or <a href="https://www.entrepreneur.com/article/71902" rel="noopener" target="_blank">choosing the perfect logo</a> for your company, but all that goes to waste if the clothing label and the process used to apply that logo to the company clothing is not of very good quality.</span></p>
<h2>Use A Trusted Manufacturer</h2>
<p><span style="font-weight: 400;">You’ll want to be careful as to who you trust to do this work because the finished results will have an impact on your company’s marketing and your bottom line. That’s right- sales can be affected by how professional your company’s clothing and logos look. The printed heat transfer has to be perfect, and you need it to last for a while so that you get a good return on your investment. That’s why it is important to not just let anyone do the work.</span></p>
<p><span style="font-weight: 400;">Seamlessly integrating the logo into the clothing is a job that has to be done in a calculated way. The best clothing label companies will take time to ensure that the right transfer patches are being used, depending on what kind of clothing they are being transferred to. Different materials require separate transfer options, and you want to be sure that you are getting the most suitable one. That means that the label will stay on for a long time, will be tough to tear or damage and will look just as good in a few months as it did when it was first placed onto the clothing.</span></p>
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<p>The post <a rel="nofollow" href="https://www.cbflabel.com/heat-transfer-labels/utilizing-branded-clothing-with-seamless-logo-integration/">Utilizing Branded Clothing With Seamless Logo Integration</a> appeared first on <a rel="nofollow" href="https://www.cbflabel.com">CBF Labels Inc</a>.</p>
Anonymoushttp://www.blogger.com/profile/17120800053254846835noreply@blogger.com0tag:blogger.com,1999:blog-449121733353605290.post-63957609916929865592018-04-10T00:42:00.001-07:002018-04-10T00:42:36.407-07:004 Benefits of Using Woven Labels for Your Clothes<p><img src="/wp-content/uploads/2018/04/4-Benefits-of-Using-Woven-Labels-for-Your-Clothes.png" alt="" width="560" height="315" class="aligncenter size-full wp-image-3632" srcset="/wp-content/uploads/2018/04/4-Benefits-of-Using-Woven-Labels-for-Your-Clothes.png 560w, /wp-content/uploads/2018/04/4-Benefits-of-Using-Woven-Labels-for-Your-Clothes-300x169.png 300w" sizes="(max-width: 560px) 100vw, 560px" /></p>
<p><span style="font-weight: 400;">Woven labels are a growing trend among businesses, as they want something to help make their brand stand out and yet look professional. They want to advertise without being gaudy and flashy, and woven labels allow them to do that. We are going to look at some of the advantages to using woven labels in your company’s clothes and give you some reasons to adopt this trend for your own.</span></p>
<p><strong>Woven Labels Allow You to Personalize</strong></p>
<p><span style="font-weight: 400;">If you want to make your clothes or your company’s clothes into something special, all it takes is the addition of an attractive, professional-looking label. You can use that label to showcase your brand, to show off your style and to make a great impression.</span></p>
<p><span style="font-weight: 400;">You can order woven labels that are personalized for each member of your staff or for different positions within the company. So, the management can get different labels from what the regular employees receive. This is a great way to use something small and innocuous to demonstrate different roles within your company.</span></p>
<p><span style="font-weight: 400;">You can also use woven labels to turn company clothing into event clothing. Take your normal company clothes and add a label that details a special event you may be having, such as a company retreat, an important meeting or sporting event. You can use the same company outfits that you always have and just add this minor detail to make them appropriate for whatever you are doing.</span></p>
<p><strong>Spread the Word</strong></p>
<p><span style="font-weight: 400;">If your company makes clothes, then the best way to brand them is with a label. The label can fit right alongside the washing instructions label and promote your brand without being intrusive. Rather than attaching a label that can be easily taken off, you can fit the clothes with a woven label that fits right in with the clothing’s designs and color scheme. You’ll be showcasing your brand and getting the word out about it without being overly obvious with your advertising. By using a <a href="https://www.cbflabel.com/woven-labels/" target="_blank" rel="noopener">fine, professionally made woven label</a> on the clothes, the customer will appreciate your brand more and recognize the value it adds to their clothing.</span></p>
<p><strong>Bring Your Team Together</strong></p>
<p><span style="font-weight: 400;">You may have a diverse team with different goals and talents, but you want them to work together. By including prestigious-looking labels on their clothes, you can make them stand out and be distinguished, but at the same time, you can also bring them together. By homogenizing their uniforms through the use of woven labels, you can give all your team members the same motif or style. They may be wearing different clothes and have different styles, but you will be able to unite them using high-quality labels and a similar design aesthetic.</span></p>
<p><strong>Create Unity in Your Brand</strong></p>
<p><span style="font-weight: 400;">You may have employees that wear very different uniforms and carry out very different tasks, and you can consolidate your brand and show customers that your people are all part of the same group by using woven labels. These are small identifying markers that bring unity to an otherwise disparate group.</span></p>
<p><span style="font-weight: 400;">The same holds true for your products. If you manufacture clothing, then you want <a href="https://www.entrepreneur.com/article/283221" rel="nofollow" target="_blank">your brand to be recognizable</a> no matter whether you are selling a hat or a pair of pants. You can bring your entire line together using woven labels and emblazoning those labels with your brand.</span></p>
<p><span style="font-weight: 400;">There are many uses for woven clothing labels, and many advantages to using professional, quality ones that add value to the product or promote your company. You can do a lot with a very small label, but you’ll need an accomplished and experienced company to provide those for you, to ensure that you send the right message and create results that you are happy with.</span></p>
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<p>The post <a rel="nofollow" href="https://www.cbflabel.com/woven-labels/4-benefits-using-woven-labels-clothes/">4 Benefits of Using Woven Labels for Your Clothes</a> appeared first on <a rel="nofollow" href="https://www.cbflabel.com">CBF Labels Inc</a>.</p>
Anonymoushttp://www.blogger.com/profile/17120800053254846835noreply@blogger.com0tag:blogger.com,1999:blog-449121733353605290.post-7915068652540925332018-03-23T10:29:00.001-07:002018-03-23T10:29:28.316-07:00How Custom Clothing Labels Boost Your Company’s Visibility<p><img src="/wp-content/uploads/2018/03/How-Custom-Clothing-Labels.png" alt="Boost the Visibility of your Companies Clothing Logo" width="560" height="315" class="aligncenter size-full wp-image-3545" srcset="/wp-content/uploads/2018/03/How-Custom-Clothing-Labels.png 560w, /wp-content/uploads/2018/03/How-Custom-Clothing-Labels-300x169.png 300w" sizes="(max-width: 560px) 100vw, 560px" /></p>
<p><span style="font-weight: 400;">Having your company clothes fitted with custom labels may seem like an unnecessary expense, but you might not be thinking about the long-term financial benefits that this small change can make. We are going to look at a few of the ways adding <a href="https://www.cbflabel.com/" rel="noopener" target="_blank">custom labels for your apparel</a> improve the visibility of any company and make a case for why you should fit all your company clothes with them.</span></p>
<h3>Brand Recognition</h3>
<p><span style="font-weight: 400;">What company doesn’t want the kind of brand that every household knows? That’s powerful visibility there, and anytime people see your logo after it has become highly visible, they think of your company and the kind of experiences they have had with you. The logo is a way for you to associate your business with something that is recognizable. People may not even remember your company name, but they will remember a well-designed logo. Every time your employees provide a customer with service, the customers can see your branded logo on the employee’s clothes. Whether the label is placed on to a hat, apron, jacket or shirt, it connects your brand with the customer service that is being provided.</span></p>
<p><span style="font-weight: 400;">The more often people see your logo, the more they associate your company with certain services. That way, even if all they see is the logo, they are thinking about what you do, and in their mind, your company is linked to services they may need.</span></p>
<h3>Getting the Word Out</h3>
<p><span style="font-weight: 400;">The more people see your logo, the more they are hearing your company’s name in their head or the more they are thinking about your company and what it has to offer. Brand inundation is a great way to let people know what you are offering and where they can get it. You can become a person’s top choice for any kind of service just by <a href="https://www.cbflabel.com/clothing-labels/communicate-brand-values/" rel="noopener" target="_blank">promoting your brand</a> through clothing labels.</span></p>
<p><span style="font-weight: 400;">Let’s say that you offer a delivery service. You may have your delivery vehicles branded, but the customer may never see those vehicles, especially if you deliver to office buildings and various interiors. The customer won’t always receive the delivery at the front door, in view of your vehicle. They will notice the company logo and branding on the employee’s clothing, though, and that allows them to associate you positively with the brand if they have a good experience. On top of that, it promotes your company, and everyone who witnesses the delivery can see the clothing label as well. Without saying a word, your <a href="https://www.profitsonwheels.com/five-free-ways-to-promote-your-courier-business/" rel="noopener" target="_blank">delivery person is promoting your company</a>, and this is kind of like free advertising for your business.</span></p>
<h3>A Professional Look</h3>
<p><span style="font-weight: 400;">If your employees are fitted with nice looking uniforms and professional looking clothing labels, then they can stand out from other service personnel. A well-made clothing label gives your employees an air of professionalism. People understand that even small things like that cost money and they are inclined to associate professional branding like that with a company behaves professionally and cares about its reputation. When consumers see you proudly displaying your company logo on employee uniforms, they know that you stand behind your employees, products, and services and that you care about customer opinions.</span></p>
<p><span style="font-weight: 400;">You might be surprised at how perceptions can change over something as small and seemingly insignificant as a clothing label. Of course, if the label is poorly made and not attached to the clothing very well, then that can leave a bad impression, and you should ensure that you are using a high-quality clothing label manufacturer to put your company’s logo onto clothing. Having increased visibility is only a good thing for your company if you have the quality services and products to back up it up. For those businesses that are taking care of their customers and providing excellent services, though, the increased visibility from professional clothing labels can be a huge benefit.</span></p>
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Anonymoushttp://www.blogger.com/profile/17120800053254846835noreply@blogger.com0tag:blogger.com,1999:blog-449121733353605290.post-75476046975179631802017-10-24T06:12:00.001-07:002017-10-24T06:12:37.976-07:00How To Get a Clothing Label Recognized by Department Store Buyers<p><img src="/wp-content/uploads/2017/10/women_standing.jpg" alt="women standing" width="1920" height="1280" class="alignnone size-full wp-image-3146" srcset="/wp-content/uploads/2017/10/women_standing.jpg 1920w, /wp-content/uploads/2017/10/women_standing-300x200.jpg 300w, /wp-content/uploads/2017/10/women_standing-768x512.jpg 768w, /wp-content/uploads/2017/10/women_standing-1024x683.jpg 1024w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<p>When it comes to buying mass market products at a reasonable price, many consumers turn to budget retailers like Target or Amazon. For those interested in buying luxury goods, however, department stores continue to be the go-to shopping destination.</p>
<p>Brands that sell apparel and accessories labels have an immense opportunity to gain by selling to department store buyers. In addition to selling alongside coveted brands and luxury designers, department stores can increase the perceived value of a brand, making it easier to command a higher price point.</p>
<p>So if growing your clothing brand is a top priority, here’s how selling upmarket benefits your brand and your bottom line.</p>
<h2>Brand Positioning</h2>
<p>Selling luxury clothing is nearly impossible without a well-defined brand. To understand what your brand needs to succeed, Jim Snediker of the men’s lifestyle brand <a target="_blank" href="https://makersrow.com/blog/2015/04/how-to-start-a-successful-clothing-brand-luck-or-innovative-product/">Stock MFG. Co.</a>, shares three important elements. These include:</p>
<ul>
<li>identifying an initial target market</li>
<li>creating a compelling hook</li>
<li>telling a powerful story.</li>
</ul>
<p>When selling to luxury consumers, creating a powerful story is perhaps the most important aspect of branding. That’s because a powerful story can elicit human emotion and make a customer feel more drawn to the meaning behind your product. Gautam Sinha, founder of deluxe leather goods brand <a target="_blank" href="http://www.theweek.in/columns/guest-columns/scarcity-is-luxury.html">Nappa Dori,</a> says that customers “need to feel invested in the product and the story it carries and the experience they have from the time of entering the store to the time they make the purchase.” If a customer isn’t invested in your brand’s story, they’re not likely to shell out a pretty penny for it.</p>
<p>When considering how to move your brand upmarket, <a target="_blank" href="http://marketingtrendz.net/bitz/brand-management-moving-up-market/">Carol Davies</a> of branding agency Fletcher Knight recommends assessing your current brand first. If people already recognize your brand as a reputable and valuable force, it might make sense for you to maintain some of this brand recognition with a new product line. If you’re looking to create a high-end luxury item under a new label, it’s important to disassociate your brand from lower end products.</p>
<p>Most high end brands differentiate themselves from mass market brands through high quality imagery and powerful storytelling, according to fashion and tech reporter <a target="_blank" href="https://digiday.com/marketing/retailtech2016-amazon-overhaul-become-luxury-fashion-retailer/">Hilary Milnes</a>. Establishing your brand as a luxury label using these techniques can help you attract attention of department store buyers.</p>
<p><img src="/wp-content/uploads/2017/10/fashion.jpg" alt="fashion" width="1920" height="1280" class="alignnone size-full wp-image-3144" srcset="/wp-content/uploads/2017/10/fashion.jpg 1920w, /wp-content/uploads/2017/10/fashion-300x200.jpg 300w, /wp-content/uploads/2017/10/fashion-768x512.jpg 768w, /wp-content/uploads/2017/10/fashion-1024x683.jpg 1024w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<h3>Establishing a Lifestyle</h3>
<p>A key part of luxury brand positioning is establishing a certain lifestyle. <a target="_blank" href="https://www.wework.com/creator/start-your-business/strategy/how-to-launch-your-own-luxury-brand/">Kylie Ora Lobell</a> at Creator says that in the luxury marketplace, brands are selling an aspirational lifestyle. Whether its people who love to travel, stay healthy or simply celebrate life, all aspects of your brand need to communicate those ideals. Think about it this way: You want your customers to envision how your product enhances their lives and helps them reach their goals.</p>
<p>Social media is a great way to help establish and sell your label’s lifestyle. When choosing and curating these channels, digital media agency <a target="_blank" href="http://www.graphicalliance.co.uk/luxury-brand-marketing-10-tips-for-luxury-brands/">Graphic Alliance</a> writes that it’s important to be selective. This means that instead of going over the top with imagery on every social platform, you should stick to just one or two medias. Tapping into the channels where your customers are most engaged and inspired allows you to have the greatest influence.</p>
<h3>Creating Value</h3>
<p>To sell a luxury item successfully, it’s important to understand how perceived value and worth relates to apparel items.</p>
<p>As explained by Cheryl Snapp Conner, founder of <a target="_blank" href="https://www.forbes.com/sites/cherylsnappconner/2015/12/31/luxury-brand-strategies-how-to-attract-affluent-customers-through-pr/#5c1af4177a6c">SnappConner PR</a>, items perceived to be scarce are also seen as more valuable. Meaning, if your product is rare and hard to get, people will demand it more.</p>
<p>Creating limited edition collections, for example, can make a certain set of apparel designs feel finite. This creates a sense of urgency that compels people to buy. <a target="_blank" href="https://www.bloomberg.com/news/articles/2015-06-10/how-the-legendary-birkin-bag-remains-dominant">Lauren Sherman</a>, editor at Business of Fashion, uses the example of a Hermés Birkin Bag to get this point across. Since they were first released over three decades ago, Birkin Bags have remained some of the most coveted handbags in the world. While the handbags are high quality – each made by hand by a single craftsman – it is their scarcity that has kept them popular.</p>
<p>To buy a Birkin Bag, a customer must have a relationship with a Hermés sales associate. As Sherman puts it, “to be sold a Birkin, you have to have bought one already.” Bags are released sporadically, and those who want one are put on a waitlist, which can sometimes last six months. By making it difficult to obtain a Birkin Bag, Hermés is able to drive high demand among luxury shoppers.</p>
<p>To create scarcity with your new label, marketing coach <a target="_blank" href="https://www.entrepreneur.com/article/271783">Vinil Ramdev</a> offers a few tips. First, limit your channels of distribution. By selling only on your website, or only in a certain pop up shop, you can create a brand that feels rare and unique. Secondly, limit your production lines each season. Having a finite amount of product attracts consumers because they only have a small window of opportunity to obtain them.</p>
<p><img src="/wp-content/uploads/2017/10/menswear.jpg" alt="mens wear" width="1920" height="1280" class="alignnone size-full wp-image-3145" srcset="/wp-content/uploads/2017/10/menswear.jpg 1920w, /wp-content/uploads/2017/10/menswear-300x200.jpg 300w, /wp-content/uploads/2017/10/menswear-768x512.jpg 768w, /wp-content/uploads/2017/10/menswear-1024x683.jpg 1024w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<h2>Expanding Luxury Appeal</h2>
<p>Many of today’s leading luxury brands are looking to blend retail experiences with cutting edge technology. Creative agency <a target="_blank" href="https://www.sideshowagency.com/news/2017/2/24/the-role-of-content-in-store">Sideshow</a> suggests using interactive retail stands to establish stronger customer experiences. These in-store stands are equipped with motion-activated screens, which provide information about products on the shelves. Similar stands can also be used to collect information about a customer’s preferences (such as which product they looked at) by tracking movement through smartphone frequencies.</p>
<p>This reflects a growing trend towards technology-driven retail experiences, which are becoming more popular in department stores. Brands that can show their interest in and commitment to technology may be more appealing to department stores because it shows that they’re willing to embrace new trends.</p>
<h3>Diversifying Product Lines</h3>
<p>Creating new collections and expanding product offerings is an important way to keep your brand fresh and relevant. <a target="_blank" href="http://www.retaildive.com/news/why-the-relationship-between-department-stores-and-luxury-brands-is-changin/408703/">Kelsey Lindsey</a> at Retail Dive writes that by making new items available, both in-store and online, brands can attract a wider audience base. For brands with high-end customers, this is an especially important way to continue commanding a high price point. One way to diversify a product line – and grab the attention of department stores and luxury buyers – is to take advantage of trending events.</p>
<p>Fashionista west coast editor <a target="_blank" href="https://fashionista.com/2017/04/coachella-festival-fashion-brands-revolve">Dhani Mau</a> points out that many brands have been using this strategy to capitalize on the buzz around Coachella. The music festival has become known for its fashionable guests, and many of the year’s top fashions are seen there. Brands are getting in on the buzz by creating festival collections and hosting specialty in-store events during the weeks leading up to the concert. This helps a brand become associated with Coachella’s fashion-forward audience, which includes celebrities and Hollywood icons.</p>
<h3>Brand Partnerships</h3>
<p>Associating your brand with another designer or store can have a similar effect. <a target="_blank" href="https://www.businessoffashion.com/articles/education/inside-the-industry-how-to-build-a-brand-in-fashion">Osman Ahmed</a> at Business of Fashion explains that partnering with another luxury brand can help attract that brand’s audience. Such a partnership can also help establish cultural relevance, which gives your brand lasting power.</p>
<p>When co-branding with another luxury brand, don’t be afraid that they’ll outshine you. According to <a target="_blank" href="http://magazine.promomarketing.com/article/4-tips-selling-luxury-brand-promotional-products/">Promo Marketing Magazine</a>, having your logo appear next to a luxury brand on product packaging and marketing materials lends authenticity and value to your product.</p>
<p><small><em>Images by:</em> <a target="_blank" href="https://pixabay.com/en/users/StockSnap-894430/"><em>StockSnap</em></a></small></p>
<p>The post <a rel="nofollow" href="https://www.cbflabel.com/department-store-buyers/">How To Get a Clothing Label Recognized by Department Store Buyers</a> appeared first on <a rel="nofollow" href="https://www.cbflabel.com">CBF Labels Inc</a>.</p>
Anonymoushttp://www.blogger.com/profile/17120800053254846835noreply@blogger.com0tag:blogger.com,1999:blog-449121733353605290.post-71897712114214178002017-10-17T04:03:00.001-07:002017-10-17T04:03:48.623-07:00Design Trends: What’s Driving Generation Z<p><img src="/wp-content/uploads/2017/10/girlshopping.jpg" alt="girl shopping" width="1920" height="1280" class="alignnone size-full wp-image-3126" srcset="/wp-content/uploads/2017/10/girlshopping.jpg 1920w, /wp-content/uploads/2017/10/girlshopping-300x200.jpg 300w, /wp-content/uploads/2017/10/girlshopping-768x512.jpg 768w, /wp-content/uploads/2017/10/girlshopping-1024x683.jpg 1024w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<p>When marketing and selling an apparel brand, it’s important to understand the trends and styles driving your target market. We’ve just discussed <a href="https://www.cbflabel.com/branding-for-millennials/">millennial trends</a> — and how technology, minimalism and a splash of pink can win over that generation’s hearts. Now, it’s time to dive into Generation Z.</p>
<p>With many in their teens and early twenties, this group of young adults has an immense consumer influence that’s only poised to grow. Here’s how to tap into the right trends and develop brand loyalty with the next generation.</p>
<h2>Understanding Generation Z</h2>
<p>According to digital marketing expert <a target="_blank" href="https://technologytherapy.com/its-lit-googles-insights-on-gen-zs-favorite-things/">Jennifer Shaheen</a>, Generation Z commands a whopping 44 billion dollars in purchasing power each year. As an apparel brand, understanding what this generation wants is essential to your long term growth.</p>
<p>So where should you get started with this emerging demographic? For starters, brands need to understand how this generation values diversity and universal equality. In a study by <a target="_blank" href="http://www.millennialmarketing.com/2017/04/3-brands-winning-with-todays-most-diverse-consumer-group-gen-z/">Millennial Marketing</a>, members of Generation Z said they prefer advertisements that promote racial, sexual and gender equality. They also prefer branded materials that feel realistic, rather than idealized.</p>
<p>One apparel brand that’s hitting both of these marks — and seeing huge financial gains because of it — is American Eagle. As pointed out by that company’s CMO, <a target="_blank" href="https://www.fastcompany.com/3062475/your-guide-to-generation-z-the-frugal-brand-wary-determined-anti-millen">Kyle Andrews</a>, Generation Z is less interested in big brands and designer labels. “They’re less brand-conscious and they are not spending as much as millennials do,” Andrews says.</p>
<h3>The Importance of Value</h3>
<p>In order to resonate with Gen Z, then, brands have to show what they <a href="https://www.cbflabel.com/communicate-brand-values/">value</a> and how they make a difference. Simply being a big brand isn’t enough to sell.</p>
<p>Influencer and marketing strategist <a target="_blank" href="https://www.inc.com/nicolas-cole/5-things-brands-can-do-to-attract-generation-z-as-consumers-and-potential-employ.html">Nicolas Cole</a> adds that just like millennials, Generation Zers are conscious about their collective ecological footprint. This means that they’re more interested in brands that are making a positive impact on the world. Accessories brands like Warby Parker and Toms are popular amongst this generation because they give back to people in need.</p>
<p>Another interesting point is that Gen Z’s commitment to ethical brands is inspiring change within the fashion industry. <a target="_blank" href="https://www.theguardian.com/fashion/2017/apr/25/sustainable-clothing-fashion-revolution-week-rana-plaza-emma-watson">Emine Saner</a>, feature writer at The Guardian, says this generation is introducing a change in mass consumption. Rather than gobbling up any new fashion trend just because it’s emblazoned with a certain brand name, members of Gen Z are careful and conscientious about their purchasing habits.</p>
<p>Yael Aflalo, founder of the clothing brand <a target="_blank" href="http://bluemoondigital.co/our-blog/5-ways-reach-millennials-create-uber-loyal-customers/">Reformation</a>, explains that “people are actively looking to make a change. They want to know more about the “how” and the “who” behind the clothes they wear – to understand the story behind their clothes.” The moral of this story? Creating a message of giving, sustainability and authenticity — and incorporating that into your in-store retail strategy — can go a long way in helping to attract and retain these customers.</p>
<p><img src="/wp-content/uploads/2017/10/buying.jpg" alt="buying" width="1920" height="1280" class="alignnone size-full wp-image-3124" srcset="/wp-content/uploads/2017/10/buying.jpg 1920w, /wp-content/uploads/2017/10/buying-300x200.jpg 300w, /wp-content/uploads/2017/10/buying-768x512.jpg 768w, /wp-content/uploads/2017/10/buying-1024x683.jpg 1024w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<h3>Self Expression</h3>
<p>Generation Z’s desire for inherent value is just as important as their need for self expression. Wearing a brand that everyone else is wearing makes these consumers feel like everyone else, when in reality all they want is to stand out.</p>
<p>Investor and Gen Z consultant <a target="_blank" href="https://thenextweb.com/contributors/2017/06/06/build-gen-z-brand-loyalty/#.tnw_Wui5XSc4">George Beall</a> says brands help Generation Z stand out against their peers. This is especially true on social media, where trendy, expressive photos can thrust a teenager into instagram fame. To tap into this trend, try positioning apparel brands as vehicles for self expression.</p>
<p>The retail business blog <a target="_blank" href="http://www.fierceretail.com/digital/gen-z-looking-to-identify-brands">Fierce Retail</a> writes that nearly 60 percent of Gen Zers say they prefer to create their own fashion statement. Hang tags and other printed brand materials can be used to reinforce this message, helping consumers feel a sense of self ownership when they wear and interact with your brand.</p>
<h3>Short Attention Spans</h3>
<p>If there’s one thing brands should know about Generation Z, it’s that they can’t stay still for long. Marketing expert and influencer <a target="_blank" href="http://www.huffingtonpost.com/deep-patel/6-trends-for-generation-z_b_11227446.html">Deep Patel</a> says this generation has incredibly short attention spans.</p>
<p>That doesn’t mean they aren’t able to concentrate or get tasks done. It’s simply due to the digital environment in which they were raised, and how they learned to process information. To reach these customers and grab their attention, it’s important to make an impression as quickly as possible.</p>
<p>Marketing and creative agency <a target="_blank" href="https://www.zionandzion.com/attention-span-and-marketers/">Zion & Zion</a> says that marketers can attract consumers by keeping all messaging simple and clear. Sometimes, this means eliminating wording altogether and opting for impactful imagery.</p>
<p>Photographer and design expert <a target="_blank" href="https://datavizblog.com/2014/02/23/dataviz-for-retail-recommendations-for-designing-a-hang-tag/">Igor Ovsyannykov</a> says image-heavy hang tags are a great way to influence the consumer to buy your product. For example, on a hang tag for a blouse, an image might showcase that blouse being worn with a bottom or a skirt that your brand also sells. This strategy works well for gifts, because a compelling and visually-stimulating hang tag can make a person feel excited and happy — emotions you’d want your friend or family member to feel when receiving a gift.</p>
<p><img src="/wp-content/uploads/2017/10/digital.jpg" alt="digital" width="1920" height="1280" class="alignnone size-full wp-image-3125" srcset="/wp-content/uploads/2017/10/digital.jpg 1920w, /wp-content/uploads/2017/10/digital-300x200.jpg 300w, /wp-content/uploads/2017/10/digital-768x512.jpg 768w, /wp-content/uploads/2017/10/digital-1024x683.jpg 1024w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<h3>Design Trends</h3>
<p>Brands can also tap into short attention spans by utilizing the latest trends in graphic design and color. Digital Arts staff writer <a target="_blank" href="http://www.digitalartsonline.co.uk/features/graphic-design/visual-trends-2017-these-are-this-years-must-know-colour-design-branding-photography-trends/">Miriam Harris</a> points out that millennials and their younger counterparts are drawn to simple lines and bold color patterns, much like the designs seen on digital interfaces. Brands have also been modifying their logos to align with this trend. Simple, square-shaped logos that are unified in color work well both on digital and print surfaces.</p>
<p>Plus, having a logo that easily translates across different mediums helps a brand establish a consistent and more memorable image. <a target="_blank" href="https://www.vogue.com/article/gen-z-fashion-lovers-fashion-culture-design-panel">Steff Yotka</a>, fashion news and emerging platforms editor at Vogue, adds that unfiltered content is essential for today’s brands. She says that Gen Zers want to see authentic imagery and models that aren’t photoshopped. When incorporating images into a hang tag design, keep in mind the appeal of realness and truth.</p>
<h3>The Power of Simplicity</h3>
<p>Another way to keep your hang tag simple is add a clean, minimalist brand name.</p>
<p>Accessories designer Jenny Luckett of <a target="_blank" href="http://bpando.org/2017/07/28/branding-january-moon/#more-86911">January Moon</a> uses this strategy on her hang tags for teething jewelry — stylish jewelry for moms that’s safe for babies to bite. Featuring a white circle with a clean, gray font, these hang tags are bordered by a bright pop of color. This design helps allude to a childlike feeling, which supports the main theme of the jewelry. It also helps draw in young mothers and their friends and family, and the simple brand name gets to the point and remains memorable.</p>
<p>Full-service inbound marketing agency <a target="_blank" href="https://www.weidert.com/whole_brain_marketing_blog/branding-in-a-world-of-short-attention-spans">Weidert Group</a> adds that content should be well-organized and created for skimming. Although this strategy is typically applied to digital mediums, remember: Generation Z lives in the digital world. So even when you’re printing print brand materials, you should be following this same approach. </p>
<h3>Real World Shopping Experience</h3>
<p>Despite a recent trend towards online shopping, Generation Z is still committed to buying in stores. In fact, Fashionista associate editor <a target="_blank" href="https://fashionista.com/2017/01/generation-z-shopping-habits">Maria Bobila</a> writes, a full 90 percent of Gen Zers prefer traditional in-store experiences. This means that apparel brands shouldn’t skimp on their in-store marketing and branding efforts even as they ramp up online selling goals.</p>
<p>Bobila adds that brick and mortar stores allow Generation Z to get closer to brand experiences, satisfying their need for authenticity. It also helps them discover brands and stores that represent their personality and goals in life, which in turn meets their need for self expression.</p>
<p><small><em>Images by:</em> <a target="_blank" href="https://pixabay.com/en/users/StockSnap-894430/"><em>StockSnap</em></a><em>,</em> <a target="_blank" href="https://pixabay.com/en/users/JESHOOTS-264599/"><em>Jan Vašek</em></a></small></p>
<p>The post <a rel="nofollow" href="https://www.cbflabel.com/generation-z/">Design Trends: What’s Driving Generation Z</a> appeared first on <a rel="nofollow" href="https://www.cbflabel.com">CBF Labels Inc</a>.</p>
Anonymoushttp://www.blogger.com/profile/17120800053254846835noreply@blogger.com0tag:blogger.com,1999:blog-449121733353605290.post-52355573672267245702017-10-10T06:01:00.001-07:002017-10-10T06:01:46.768-07:00Branding for Millennials: Best Practices and Trends<p><img src="/wp-content/uploads/2017/10/manshopping.jpg" alt="man shopping" width="1920" height="1277" class="alignnone size-full wp-image-3106" srcset="/wp-content/uploads/2017/10/manshopping.jpg 1920w, /wp-content/uploads/2017/10/manshopping-300x200.jpg 300w, /wp-content/uploads/2017/10/manshopping-768x511.jpg 768w, /wp-content/uploads/2017/10/manshopping-1024x681.jpg 1024w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<p>The millennial generation comprises a signification portion of today’s consumer base. These twenty and thirty-somethings are also responsible for defining many of the trends that brands use to market their products. And when it comes to apparel, the competition is fierce.</p>
<p>How can your clothing line stand out in millennial minds when there are so many other brands vying for the same customers? To help you answer this question, here are the most important design and branding trends driving millennial shoppers today.</p>
<h2>Positioning Your Brand for Millennial Consumers</h2>
<p>So, where to start? Millennial marketing expert <a target="_blank" href="https://www.forbes.com/sites/jefffromm/2017/04/21/how-brands-build-authority-to-win-with-millennial-consumers/#2cc473ae4a0c">Jeff Fromm</a> explains that millennials are largely interested in authenticity. Brands who convey a humanistic approach in their marketing are more likely to resonate with those consumers and build brand loyalty. Employing these strategies on your hang tag can take many forms.</p>
<p>First off, consider how to create hand-drawn elements on your hang tag. <a target="_blank" href="https://venngage.com/blog/graphic-design-trends/">Ryan McCready</a>, content editor and data analyst at Venngage, says that brands are reaching towards hand-drawn illustrations and graphics. This makes products seem more accessible and aligns with the millennial generation’s need for authenticity. Hand-drawn images are a step away from corporate imagery and feel more natural and honest.</p>
<p><a target="_blank" href="http://www.scmp.com/magazines/style/article/1853101/luxury-brands-today-focus-innovation-and-design-instead-where-their">Kavita Daswani</a> at Style offers another idea for targeting millennials through hang tags. She uses the example of a luxury swimwear and resort brand that wanted to create a more intimate brand experience through closer customer connections. They approached this goal by investing in educational hang tags that have details about where the garment’s fabric mill is located and how the product was made. This anchors the garment to a place and a story to show why it’s special.</p>
<p>The target group is also passionate about business ethics and eco-friendly practices. The marketing organization <a target="_blank" href="http://blog.sempo.org/2016/09/marketing-to-millennials-a-google-hangout-recap-83016/">SEMPO</a> says that 87 percent of millennials believe that brands exist not just to make a profit, but to make a difference in the world. Being more transparent about your practices, or touting a sustainable commitment, can help please these earth-minded customers.</p>
<p>Copywriter and lifestyle journalist <a target="_blank" href="http://www.huffingtonpost.ca/2016/01/14/millennial-shopping-habits_n_8980380.html">Philip Mak</a> adds that 70 percent of millennials are more willing to spend money on a brand that does good in the world. This means that making a sustainable move on the corporate level – and marketing that through a hangtag – can have a huge impact on your bottom line. It’s also important to be personal with this message, helping the consumer understand how your product fits into their commitment to make the world a better place.</p>
<p><img src="/wp-content/uploads/2017/10/girlmillennialpink.jpg" alt="girl millennial pink" width="1920" height="1280" class="alignnone size-full wp-image-3105" srcset="/wp-content/uploads/2017/10/girlmillennialpink.jpg 1920w, /wp-content/uploads/2017/10/girlmillennialpink-300x200.jpg 300w, /wp-content/uploads/2017/10/girlmillennialpink-768x512.jpg 768w, /wp-content/uploads/2017/10/girlmillennialpink-1024x683.jpg 1024w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<h3>Millennials and Technology</h3>
<p>According to <a target="_blank" href="http://www.millennialmarketing.com/2017/04/whats-your-millennial-brand-loyalty-status/">Millennial Marketing</a>, a site dedicated to helping brands understand this cohort, 58 percent of millennial consumers feel more loyal towards brands that create multisensory experiences.</p>
<p>Multisensory interactions can be created in a variety of ways, including virtual reality and other technologies that blend the physical with the digital. Perhaps the best way to bridge this gap is through new mobile technology. Michael Wang, President and CEO at <a target="_blank" href="https://www.thestreet.com/story/13491087/1/3-apparel-brands-that-are-getting-millennial-marketing-right.html">Onestop</a> Internet, says that brands that want to engage with millennials must focus on mobile experiences. This is because the majority of millennials use their mobile phones to browse products and make online purchases.</p>
<h3>Hi-Tech Hang Tags</h3>
<p>Modern brands are capitalizing on this passion for technology and excitement in a variety of ways.</p>
<p>Journalist and tech consultant <a target="_blank" href="https://www.forbes.com/sites/rachelarthur/2017/02/01/rebecca-minkoff-launches-connected-bags-for-access-to-fashion-week-show/#3c85ffef5a14">Rachel Arthur</a> explains how handbag designer Rebecca Minkoff incorporated technology into her hang tag design. Before Fashion Week 2017 in Los Angeles, Minkoff released ten limited edition bags featuring tech-enabled hang tags. When scanned by a phone, the hang tags revealed a free ticket to Minkoff’s Spring/Summer runway event. This tech debut wasn’t just a one time event: It served as an announcement that all of Minkoff’s handbag hang tags were going to be tech enabled in the future. This strategy helps meet the millennial need for instant satisfaction while also bridging the gap between fashion and technology.</p>
<p>Another innovative approach to hang tag technology is incorporating a QR code for scannable coupons and access to brand social sites. <a target="_blank" href="https://www.qliktag.com/millennial-marketing-product-discovery/">QlikTag</a> says that this makes it easier for millennials to share their experiences with others. Organic, peer-to-peer sharing is one of the most influential ways that brands can discover new customers. By simply tweaking your hang tag design to incorporate new experiences, you can harness this strategy for your brand.</p>
<p><img src="/wp-content/uploads/2017/10/mobile-shopper.jpg" alt="mobile shopper" width="1678" height="1119" class="alignnone size-full wp-image-3107" srcset="/wp-content/uploads/2017/10/mobile-shopper.jpg 1678w, /wp-content/uploads/2017/10/mobile-shopper-300x200.jpg 300w, /wp-content/uploads/2017/10/mobile-shopper-768x512.jpg 768w, /wp-content/uploads/2017/10/mobile-shopper-1024x683.jpg 1024w" sizes="(max-width: 1678px) 100vw, 1678px" /></p>
<h2>Millennial Color Trends</h2>
<p>Millennial color preferences play a large role in how apparel companies market their brands. To make sure you’re incorporating millennial ideas into your hang tags, it’s important to stay updated with what colors are in – and which ones are out.</p>
<p><a target="_blank" href="https://www.inc.com/betsy-mikel/millennial-pink-the-unofficial-color-of-2017-that-no-brand-can-afford-to-ignore.html">Betsy Mikel</a> at Inc. writes that millennial pink is a popular color many millennial-driven brands are turning towards. Imbued with tones of peach and salmon, this is neither a bright pink or a baby pink. It’s also a slight departure from the 2016 Pantone color of the year, rose quartz, which has been splashed across pop culture in varying forms.</p>
<p>Another popular millennial color is beige. Reflecting a shift towards naturalism, creative consultancy <a target="_blank" href="http://www.creativebloq.com/features/the-top-colour-trends-for-2017-revealed">FranklinTill</a> says that the popular pink color will lean more towards a more neutral tone in the coming future. This reflects concepts of purity and a closeness to nature, and beige tones are showing up more and more in branded materials.</p>
<h2>Typography Trends</h2>
<p>Inspired by the glitz and glamour of the Great Gatsby days, luxury-driven millennials are drawn to gold foil lettering. In branding, gold type is often set against dark backdrops that evoke a sense of elegance. Adrienne Wolter, team coach at <a target="_blank" href="https://www.undullify.com/3-trending-color-palettes-branding-web-design-2016/">WebpageFX</a>, explains that this trend is showing up across the most popular pinterest pins, DIY blogs and even wedding invitations. This shows that it’s a current design element that won’t be going away anytime soon.</p>
<p>Geometric designs and bright pops of color are also taking over typography, Envato editor <a target="_blank" href="https://envato.com/blog/state-web-typography/">Brittany Jezouit</a> says. This old school look caters to millennials, who are obsessed with the pop culture and design trends of the 1990’s. She adds that mismatched fonts and creative type pairings are gaining popularity on printed branding materials. This is a smart way to grab the attention of a millennial audience and create an exciting contrast.</p>
<h2>The Future of Millennial Branding</h2>
<p>Staying up to date with the latest trends affecting millennials can be challenging. Communications consulting for Remake.world <a target="_blank" href="https://www.forbes.com/sites/laurenfriedman/2017/08/22/how-brands-can-spot-the-next-millennial-pink/#5205a6332bea">Lauren Friedman</a> offers a few tips for how brands can remain in the know.</p>
<p>She recommends social listening as a key way to garner customer feedback, adding that watching social media posts and descriptions can help a brand determine how customers feel about certain products and styles. This can help you see what the millennial generation is enjoying about your brand’s marketing materials, and also where you might need to improve.</p>
<p><small><em>Images by:</em> <a target="_blank" href="https://pixabay.com/en/users/bdcbethebest-5491367/"><em>bdcbethebest</em></a><em>,</em> <a target="_blank" href="https://pixabay.com/en/users/StockSnap-894430/"><em>StockSnap</em></a><em>, antoniadiaz</em><em>/©123RF Stock Photo</em></small></p>
<p>The post <a rel="nofollow" href="https://www.cbflabel.com/branding-for-millennials/">Branding for Millennials: Best Practices and Trends</a> appeared first on <a rel="nofollow" href="https://www.cbflabel.com">CBF Labels Inc</a>.</p>
Anonymoushttp://www.blogger.com/profile/17120800053254846835noreply@blogger.com0tag:blogger.com,1999:blog-449121733353605290.post-27844231365239482712017-10-03T07:05:00.001-07:002017-10-03T07:05:49.485-07:0015 Brands Using Technology to Lead the Apparel Revolution<p><img src="/wp-content/uploads/2017/10/smartwatch.jpg" alt="smartwatch" width="1920" height="1280" class="alignnone size-full wp-image-3072" srcset="/wp-content/uploads/2017/10/smartwatch.jpg 1920w, /wp-content/uploads/2017/10/smartwatch-300x200.jpg 300w, /wp-content/uploads/2017/10/smartwatch-768x512.jpg 768w, /wp-content/uploads/2017/10/smartwatch-1024x683.jpg 1024w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<p>Clothes provide us with warmth, coverage and protection from the elements. They also allow us to express our feelings and embrace our own styles, helping us fit in with or stand out from the world around us.</p>
<p>These days, though, clothes are capable of much more than that. From solar-powered charging jackets to health monitoring performance tops, modern designers and clothing brands are redefining the functionality of clothing. Read on see what these brands have in store — and what it means for the future of apparel.</p>
<h2>The Unseen</h2>
<p>Pioneered by award-winning “material alchemist” Lauren Bowker, <a target="_blank" href="https://www.forbes.com/sites/rachelarthur/2015/11/11/material-science-hits-selfridges-with-the-unseens-colour-change-accessories-line/#341986ed684a">The Unseen</a> creates accessories that change colors based on environmental factors. Bowker’s line includes everyday items like backpacks, phone cases, scarves and more. The accessories change color when exposed to heat, light, pressure, wind and body temperature. They also transform when night turns to day and adopt new identities with each changing season.</p>
<h2>Pauline van Dongen</h2>
<p>While her home office is in the Netherlands, this emerging fashion designer is gaining global attention. <a target="_blank" href="https://www.dezeen.com/2016/08/15/pauline-van-dongen-solar-powered-windbreaker-jacket-charges-phone/">Pauline van Dongen</a>’s solar windbreaker incorporates integrated solar panels that harness their own energy. It collects enough energy to charge a cell phone or GPS device. The jackets were designed with nature reserve guides in mind, enabling them to use their phones and GPS devices even while they’re off the grid for ten hours or more.</p>
<h2>Nanotex</h2>
<p><a target="_blank" href="http://nanotex.com">Nanotex</a> is a textile retailer that provides innovative fabrics to apparel lines. Their line of products ranges from odor control fabrics for professional clothing to athletic fabric that wicks away moisture and keeps the wearer cool. Nanotex also creates fabrics that resist stains, spills and water from the outdoor elements. These advanced fabrics make use of a hydrophobic layer, which allows liquids to bead up and roll off of materials rather than soaking in.</p>
<h2>Gensole</h2>
<p>Gensole leverages human foot scans to create customized 3D-printed shoe insoles. These insoles were designed by Steve Wood of <a target="_blank" href="http://www.gensole.com">Gyrobot</a>, who’s an expert at creating flexible and malleable 3D printed materials. The shoe insoles are designed on a computer, then printed with varying material densities. This allows the shoe to support certain areas of the foot, like the arch, while reducing painful pressure in others. The insoles can also be printed with perforated holes to support airflow.</p>
<h2>Auria</h2>
<p><a target="_blank" href="http://www.auria-london.com">Auria</a> creates fashionable, eco-friendly bathing suits made from recycled fishing nets, old carpets and other types of nylon waste. Since being founded, Auria has rescued thousands of tons of nylon waste from countries including the USA, Egypt, Greece, Pakistan, Norway and Turkey. Auria also collects waste directly from the ocean itself. Once collected, the waste is shipped to Slovenia where it’s transformed into an innovative yarn called ECONYL. Materials made from this yarn are 100 percent regenerated and recyclable.</p>
<p><img src="/wp-content/uploads/2017/10/suit.jpg" alt="suit" width="1920" height="1280" class="alignnone size-full wp-image-3073" srcset="/wp-content/uploads/2017/10/suit.jpg 1920w, /wp-content/uploads/2017/10/suit-300x200.jpg 300w, /wp-content/uploads/2017/10/suit-768x512.jpg 768w, /wp-content/uploads/2017/10/suit-1024x683.jpg 1024w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<h2>Wearable X</h2>
<p>This clothing line focuses on combining technology and clothing design to create movement-focused apparel pieces. One of the most popular <a target="_blank" href="https://www.wearablex.com/">Wearable X</a> designs is its football fan shirt. The jersey helps fans embody the spirit and energy of a game by transmitting live sports data directly from the field to the electronics within the material. This means that everything on the field — from touchdowns and fumbles to turnovers and interceptions — are felt through haptic vibrations.</p>
<h2>Modern Meadow</h2>
<p>Modern Meadow creates high-quality leather goods that rely on biology and materials science to create durable, cruelty-free collagen. In the same way that oil and petroleum led materials innovations in the last century, <a target="_blank" href="http://www.modernmeadow.com/">Modern Meadow</a> believes that biofabrication will define the future of technology. Its leather production processes are extremely low impact and can be scaled infinitely, making it a viable alternative to animal and oil-based materials.</p>
<h2>Spiber</h2>
<p>Spiber harnesses spider silk to create sustainable, outdoor apparel. Tougher than steel (by 340 times), spider silk demonstrates how natural proteins can be used to create dynamic and powerful materials that don’t harm the earth. <a target="_blank" href="https://www.spiber.jp/en">Spiber</a> says fabrics made from proteins are extremely dynamic and customizable, and can be mixed with other natural proteins to mass produce new fabrics. The company recently launched a collaboration with The North Face, helping them market their protein-based materials on a large scale to everyday consumers.</p>
<h2>Scottevest</h2>
<p>This brand’s outdoor apparel was designed for the age of personal technology. <a target="_blank" href="https://www.scottevest.com/">ScotteVest</a> creates versatile jackets with a multitude of pockets. These pockets include space for life’s gadgets, including cell phones and headphones, cameras, chargers, sunglasses and wallets. Freeing women from purses and men from trying to fit everything into traditional pockets that were too few and small, these vests and jackets make it easy to enjoy outdoor adventures without having to worry about where one’s valuables are kept.</p>
<h2>BioLogic</h2>
<p>BioLogic is a project from MIT Media Lab’s Tangible Media Group. Essentially, BioLogic harnesses the power of natural behaviors and organic movements to create smart apparel that changes form. Specifically, <a target="_blank" href="https://www.wired.com/2015/10/this-living-clothing-morphs-when-you-sweat/">BioLogic</a> uses a bacteria that responds to atmospheric moisture. When the bacteria is woven into textiles for apparel, the clothing itself expands and contracts based on the amount of humidity it’s exposed to. Since the bacteria’s cells expand when there’s more moisture in the air, BioLogic’s clothing becomes more breathable when worn by someone who’s working up a sweat.</p>
<p><img src="/wp-content/uploads/2017/10/connectedclothes.jpg" alt="connected clothes" width="1920" height="1280" class="alignnone size-full wp-image-3071" srcset="/wp-content/uploads/2017/10/connectedclothes.jpg 1920w, /wp-content/uploads/2017/10/connectedclothes-300x200.jpg 300w, /wp-content/uploads/2017/10/connectedclothes-768x512.jpg 768w, /wp-content/uploads/2017/10/connectedclothes-1024x683.jpg 1024w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<h2>OMSignal</h2>
<p><a target="_blank" href="https://www.omsignal.com/">OMSignal</a> designs clothing that bridges the gap between the clothing and the person who wears it. So far, they’ve been focused on creating clothing that monitors and sensors the body, giving cues and information to the wearer. One product that accomplishes this task is a sports bra called the OMbra. It’s the first bra that combines data on heart rate and breathing to give women a more accurate read of their body’s athletic performance. These reads come from small embedded biosensors that capture information in real-time, using bluetooth to stream that data to your iPhone.</p>
<h2>Hexoskin</h2>
<p><a target="_blank" href="https://www.hexoskin.com/">Hexoskin</a> is a brand that makes smart athletic shirts that capture precise data about the wearer’s heart rate and breathing rate. They also obtain information regarding an activity’s intensity, steps taken per day, peak acceleration and sleep positions. These smart shirts have over 14 hours of battery life and easily connect to an iPhone, an iPad or android phone via bluetooth. Hexoskin offers a variety of clothing options for fitness, including short and long sleeve tops for both men and women.</p>
<h2>Athos</h2>
<p><a target="_blank" href="https://www.liveathos.com/athletes">Athos</a> is another performance-based apparel brand, yet it’s focused specifically on the movement of muscles. Athos also differs from other smart sportswear brands because their technology is great for helping injured athletes recover and get back on the field faster. Athos’ layers extract extensive heart rate and muscle data and sends it directly to an app, where the information can be viewed by players and coaches.</p>
<h2>Cityzen Sciences</h2>
<p><a target="_blank" href="http://www.cityzensciences.com/">Cityzen Sciences</a> works with apparel brands to create connected fabrics that harness and evaluate large quantities of data. The smart wearable creator has worked with companies to create clothing like a smart bra that monitors posture and performance, and a rugby shirt that evaluates both the physical and physiological state of players on the field. Cityzen technology can be adapted to any fabric, across sectors.</p>
<h2>Owlet</h2>
<p><a target="_blank" href="http://www.owletcare.com/connected-care/">Owlet</a> is another health tracker, but this one is designed specifically for infants. These smart wearables, including socks and onesies for babies, provide new parents with peace of mind about how their little ones are doing. Data is sent directly to an app that includes historical heart rate, oxygen levels and sleep trends, making it easy to compare and contrast new information.</p>
<p><small><em>Images by:</em> <a target="_blank" href="https://pixabay.com/en/users/Free-Photos-242387/"><em>Free-Photos</em></a><em>,</em> <a target="_blank" href="https://pixabay.com/en/users/StockSnap-894430/"><em>StockSnap</em></a></small></p>
<p>The post <a rel="nofollow" href="https://www.cbflabel.com/brands-using-technology/">15 Brands Using Technology to Lead the Apparel Revolution</a> appeared first on <a rel="nofollow" href="https://www.cbflabel.com">CBF Labels Inc</a>.</p>
Anonymoushttp://www.blogger.com/profile/17120800053254846835noreply@blogger.com0tag:blogger.com,1999:blog-449121733353605290.post-70835685179015068472017-09-27T12:39:00.001-07:002017-09-27T12:39:24.857-07:00Creating The Perfect Sports Swag for Your Clients’ Next Event<p><img src="/wp-content/uploads/2017/09/tshirtdesign.jpg" alt="tshirt design" width="1920" height="1279" class="alignnone size-full wp-image-3062" srcset="/wp-content/uploads/2017/09/tshirtdesign.jpg 1920w, /wp-content/uploads/2017/09/tshirtdesign-300x200.jpg 300w, /wp-content/uploads/2017/09/tshirtdesign-768x512.jpg 768w, /wp-content/uploads/2017/09/tshirtdesign-1024x682.jpg 1024w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<p>Having a client in the sports industry provides endless opportunities for promotional marketing. Whether it’s a golf event for charity or a club team basketball game, each has its own unique audience.</p>
<p>If your client wants to hand out promotional swag at their next sporting event, it’s essential to understand what that audience wants and needs. Here’s how to market to those desires through on-brand swag that promote your client’s brand and creates a lasting impact.</p>
<h2>Choosing The Right Swag</h2>
<p>When deciding which type of materials will be best for your client’s sporting event, consider the audience of that event. A men’s basketball event likely has many millennials in the audience whereas a golfing event is more likely to have members of the entire family present, including children and older generations.</p>
<p>That’s why in order to have a powerful impact, branded items need to be carefully targeted to the right audience, <a target="_blank" href="https://www.inc.com/guides/201107/how-to-make-great-brand-merchandise.html">Tim Donnelly</a> at Inc. writes. A brand also might benefit from testing out a new promotional product that differs from what they’ve offered in the past. If they typically hand out water bottles, for example, offering a patch or a t-shirt might help attract some attention.</p>
<p><a target="_blank" href="http://www.informz.com/blog/marketing-journey/best-marketing-promotional-products/">Informz</a> adds that changing promotional materials also helps promote a company’s agility. Being agile helps a company adapt to the changing tastes of its audience, which can improve its overall success rate.</p>
<p><img src="/wp-content/uploads/2017/09/promotionalshirt.jpg" alt="promotional shirt" width="1920" height="1281" class="alignnone size-full wp-image-3061" srcset="/wp-content/uploads/2017/09/promotionalshirt.jpg 1920w, /wp-content/uploads/2017/09/promotionalshirt-300x200.jpg 300w, /wp-content/uploads/2017/09/promotionalshirt-768x512.jpg 768w, /wp-content/uploads/2017/09/promotionalshirt-1024x683.jpg 1024w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<h2>T-Shirts</h2>
<p>T-Shirts are a popular form of promotional marketing that sports fans never tire of. When you’re helping a client choose a promotional tee, there are a few important things to keep in mind.</p>
<p>First of all, it’s important to discuss the brand’s desired goals:</p>
<ul>
<li>Who is the target audience for the promotion?</li>
<li>What is the intended impact on the brand?</li>
<li>How will these goals be measured?</li>
</ul>
<p><a target="_blank" href="http://www.minutemanpress.com/articles/2017/tips-for-crafting-effective-promotional-t-shirt-designs-20170510.html">Minuteman Press</a> explains that all of these factors need to be considered before jumping into a design. This helps you present the brand with tangible results later on, further increasing the chances that customers become repeat customers.</p>
<p>On that note, brand promotion should always be the a key goal of a promotional T-shirt design. <a target="_blank" href="https://talkroute.com/promote-your-small-business-with-a-company-t-shirt/">Talkroute</a> explains how tees are great conversation starters, especially when labeled with a company’s brand name. This prompts people to ask the wearer about the brand, which usually ensures in a brief elevator pitch about your company and what it does. The result? Free peer-to-peer marketing amongst curious, like-minded consumers.</p>
<p>Once you’ve established the goal, it’s important to create a design that’s on-brand. If it doesn’t include a company’s logo, slogan or other brand elements, it won’t serve its purpose as a promotional item.</p>
<p>According to <a target="_blank" href="https://blog.printsome.com/design-promotional-t-shirt/">Printsome</a>, it’s important to sit down with a company and discuss their brand and style guidelines. By reviewing fonts, colors and logo specifications, you’ll ensure that the tee effectively communicates the brand’s values. The design should also be scaled to size, so it’ll look balanced when worn on someone’s body. <a target="_blank" href="https://99designs.com/blog/tips/your-comprehensive-guide-to-t-shirt-design-printing/">Alex Bigman</a> explains that properly weighted design elements help a T-shirt design become more flattering, which in turn increases the changes it’ll be loved and worn often by the owner.</p>
<h3>Size and Style</h3>
<p>Sizing is another important consideration, especially when marketing to millennials.</p>
<p>Kristin Sundin Brandt of <a target="_blank" href="http://ababankmarketing.com/insights/getting-t-shirt-right/">Sundin Associates</a> explains that promotional shirts need to appeal to both genders. Instead of a one-size-fits-all approach, offering tees in a women’s fit increases the chances that women will actually wear the shirt (and therefore promote your brand). This ensures that your brand is accurately represented by a broader pool of people, making the promotion more universally appealing.</p>
<p>If your client wants to go above and beyond the average T-shirt, consider hoodies, tank tops and other apparel. <a target="_blank" href="http://bleacherreport.com/articles/2057651-the-most-awesome-fan-giveaways-in-sports">Amber Lee</a> at Bleacher Report gives the example of a Dodgers hoodie being a great freebie. Since official sports gear is typically expensive, this giveaway had fans jumping for joy. If your client happens to be the sports team itself, work with the team to create branded items that look and feel like official team uniforms.</p>
<p><img src="/wp-content/uploads/2017/09/jersey.jpg" alt="jersey" width="1920" height="1278" class="alignnone size-full wp-image-3060" srcset="/wp-content/uploads/2017/09/jersey.jpg 1920w, /wp-content/uploads/2017/09/jersey-300x200.jpg 300w, /wp-content/uploads/2017/09/jersey-768x511.jpg 768w, /wp-content/uploads/2017/09/jersey-1024x682.jpg 1024w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<h2>Sports Patches</h2>
<p>Similar to T-shirts, patches are a powerful way to promote a company or brand.</p>
<p>Advertising patches are becoming more common on major leagues sports jerseys, which boosts their popularity among fans and everyday consumers. Specifically, it’s becoming a popular advertising method for NBA teams. According to <a target="_blank" href="http://adage.com/article/advertising/big-thing-ads-nba-jerseys-china/309744/">Will Jarvis</a> at Ad Age, the NBA has always been ahead of other sports in terms of branding, and its longstanding history and global fame has helped it become a leader in sports branding.</p>
<p>Business Insider sports editor <a target="_blank" href="http://www.businessinsider.com/nba-teams-with-jerseys-ads-2017-6">Cork Gaines</a> explains another reason that the patches trend is gaining momentum so fast. Gaines says advertising patches promote actual business partnerships that a team and the business are proud of. Pairing the patch with the team brand on a jersey shows the bond that these two businesses have, mutually benefiting them both. One team, Utah Jazz, uses the advertising space to promote a charity, which helps reflect its values as a team. </p>
<h3>Patches in Action</h3>
<p>Sportswriter <a target="_blank" href="https://onmilwaukee.com/sports/articles/bucks-new-harley-jersey-patch.html">Jimmy Carlton</a> tells the success of another team, the Milwaukee Bucks, sponsored by Harley-Davidson. The iconic patch is placed opposite the Nike logo on the jersey, effectively becoming part of the uniform itself. Sean Cummings, Harley-Davidson’s senior vice president of global demand, calls the sponsorship a perfect fit, because the brands complement each other and says that “the crossover appeal can grow both fan bases.”</p>
<p>Looking at trends on the major leagues level can help you think about what type of swag might be popular at club, college or charity sporting events. Think about how popular teams wear advertising patches and how they market those through swag.</p>
<p>In addition to wearing patches on jerseys, many sports players and fans wear patches on plain ball caps. Golf Digest’s <a target="_blank" href="https://www.golfdigest.com/story/our-12-favorite-us-open-merchandise-items">Ashley Mayo</a> writes about official U.S. Open hats that featured a branded patch decal. Since this is a trend happening at one of the largest professional golfing events, it will probably be relevant at lower levels of the sport, too.</p>
<p>When you give away patches at an event, you can feature a patch on a baseball cap as an example of how it can be worn. This adds a usefulness to what your client is giving away and makes it more appealing. If your client has more than one sporting event, creating a promotional calendar can create excitement and energy around your team’s giveaway. <a target="_blank" href="https://www.cbssports.com/mlb/news/best-promotions-in-mlb-ranking-every-teams-2017-giveaways-from-1-to-30/">Matt Snyder</a> at CBS Sports explains that many teams get creative with their promotional calendars, which helps them stand out amongst other teams. When your client’s giveaways go beyond the predictable, they will been seen to set the bar and and stand out above the competition.</p>
<p><small><em>Images by:</em> <a target="_blank" href="https://pixabay.com/en/users/Alterfines-1302079/"><em>Alterio Felines</em></a><em>,</em> <a target="_blank" href="https://pixabay.com/en/users/Pexels-2286921/"><em>Pexels</em></a></small></p>
<p>The post <a rel="nofollow" href="https://www.cbflabel.com/sports-swag/">Creating The Perfect Sports Swag for Your Clients’ Next Event</a> appeared first on <a rel="nofollow" href="https://www.cbflabel.com">CBF Labels Inc</a>.</p>
Anonymoushttp://www.blogger.com/profile/17120800053254846835noreply@blogger.com0tag:blogger.com,1999:blog-449121733353605290.post-2028876468655992542017-09-19T11:12:00.001-07:002017-09-19T11:12:57.009-07:00How to Elevate Your Brand with a Well-Designed Hang Tag<p><img src="/wp-content/uploads/2017/09/hangtag.jpg" alt="hangtag" width="1920" height="1271" class="alignnone size-full wp-image-3036" srcset="/wp-content/uploads/2017/09/hangtag.jpg 1920w, /wp-content/uploads/2017/09/hangtag-300x199.jpg 300w, /wp-content/uploads/2017/09/hangtag-768x508.jpg 768w, /wp-content/uploads/2017/09/hangtag-1024x678.jpg 1024w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<p>Providing information about a product and the brand that made it, hang tags are an everyday part of shopping. Consumers don’t think too much about what the tag means or how it affects them.</p>
<p>But as brand owners, we know just how much influence a hang tag has. And in truth, the colors, designs and information on a tag provide subtle, yet powerful clues that influence brand relationships, product perceptions and purchasing decisions.</p>
<p>Here’s how to create a powerful and eye-catching hang tag design that drives brand awareness and revenue.</p>
<h2>The Role of Hang Tags</h2>
<p>Hang tags are an opportunity to reach your target customer, so design them with your buyer persona in mind. Themes, design choices and color palettes should all be centered around your customers’ needs and desires. Hang tags also reflect your brand identity and reinforce your company values.</p>
<p>As shown in a design roundup by graphic artist <a target="_blank" href="http://jayce-o.blogspot.com/2013/08/cool-clothing-labels-hang-tag-designs.html">Yesta Desamba</a>, hang tags can display the same design elements as those found on the inner garment tag, button and outer garment tag. The Rare Collection is an example of a brand that achieves this goal, modifying its colors and sizes for each tag while adhering to the same logo design.</p>
<p>Having a creative hang tag can help you stand out from the competition. <a target="_blank" href="https://99designs.com/blog/tips/ultimate-guide-to-product-packaging-design/">Kelly Morr</a> at 99designs writes that packaging design serves the purpose of standing out on the shelf. For apparel brands, whose products are often hanging or folded rather than packaged, hang tags serve as one of the focal points for brand differentiation. This is another reason why it’s so important to display your logo on your hang tag.</p>
<p>And it’s okay to opt for a large logo on your hang tag. You want people to see and remember your brand right away, and a big, bold logo can help accomplish this.</p>
<h3>Product Information</h3>
<p>Regardless of design and style, a hang tag should always include details about your product. If it’s a piece of clothing, incorporating the item’s size and materials are a good place to start.</p>
<p><a target="_blank" href="http://blog.lumi.com/custom-hang-tags-diy">Lumi</a>, a packaging design company for online brands, explains how these seemingly ordinary bits of information can be displayed creatively. Tobacco Road Purveyors, for instance, has a space for sizes small-2XL on its label. Once the tag is attached to a garment, the size is circled in a pen by hand. This handcrafted touch makes the tag a bit more personal.</p>
<p><img src="/wp-content/uploads/2017/09/clothesrack.jpg" alt="clothes rack" width="5184" height="3456" class="alignnone size-full wp-image-3039" srcset="/wp-content/uploads/2017/09/clothesrack.jpg 5184w, /wp-content/uploads/2017/09/clothesrack-300x200.jpg 300w, /wp-content/uploads/2017/09/clothesrack-768x512.jpg 768w, /wp-content/uploads/2017/09/clothesrack-1024x683.jpg 1024w" sizes="(max-width: 5184px) 100vw, 5184px" /></p>
<h3>Technology and Hang Tags</h3>
<p>A recent trend in apparel tag design is incorporating digital environments into physical tags. According to <a target="_blank" href="https://apparelmag.com/these-brands-are-teaming-smart-hang-tags">Apparel Magazine</a> brands may opt to incorporate shopping experiences into their hang tag design by adding a scannable code or picture. These images, when scanned by a smartphone, take a consumer to a branded web page or shopping site that encourages brand interaction. In addition to helping a brand stand out from competitors, this method also helps create a strong brand experience that customers remember.</p>
<h2>Hang Tag Design Inspiration</h2>
<p>When choosing imagery and design elements for your hang tag, it’s important to opt for something that reinforces your brand.</p>
<p>Graphic designer <a target="_blank" href="http://www.underconsideration.com/fpo/archives/2011/07/sippa-beer-label-brochure-handtag.php">Cole Baldwin</a> showcases a beer label design that takes traditional hang tag functionality to the next level. This hang tag features multiple pages, which go into detail about the beer’s history and how it was made. The brand’s colors and fonts reflect the bold and experimental nature of the homemade craft beer brand. The tag also displays fun, on-brand taglines, contact information and social media tags.</p>
<p>This approach would work especially well for a local or small-scale brand that has a strong story to share with customers. The design shows that your hang tag doesn’t have to be limited to a single tag. In fact, many brands are experimenting with layered pieces of paper and plastic to create more interactive tags. Graphic designer <a target="_blank" href="http://blog.newprint.ca/hang-tags-20-examples-to-glorify-your-product/">Callie Teetaert</a> created apparel tags for We Happy Few, who sold locally made clothing. She layered multiple pieces of textured paper, evoking a rustic theme and playing up the brand’s commitment to handcrafted merchandise.</p>
<p>Another way to incorporate different materials into your hang tag is to consider recycled items and unwanted fabrics. Menswear boutique shop <a target="_blank" href="http://www.underconsideration.com/brandnew/archives/friday_likes_127.php">McKilroy</a> covers its tags with cheesecloth and textured paper. The cheesecloth covers the logo, adding another layer of texture. It also makes use of a material that isn’t used all that often today — a nod to the hands-on production methods of days gone past.</p>
<p><img src="/wp-content/uploads/2017/09/designinspiration.jpeg" alt="design inspiration" width="1920" height="1277" class="alignnone size-full wp-image-3035" srcset="/wp-content/uploads/2017/09/designinspiration.jpeg 1920w, /wp-content/uploads/2017/09/designinspiration-300x200.jpeg 300w, /wp-content/uploads/2017/09/designinspiration-768x511.jpeg 768w, /wp-content/uploads/2017/09/designinspiration-1024x681.jpeg 1024w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<h3>Hang Tag Style</h3>
<p>Brands can also experiment with the size and shape of their hang tags. <a target="_blank" href="http://neatdesigns.net/16-awesome-hang-tag-designs/">Neat Designs</a> shows hang tags that are circular, oval-shaped and varying sizes of rectangles. If your brand is more traditional, it makes sense to stick with a classic tag shape that your audience will find familiar. If you’re a more experimental brand and you’re trying to target young people or those who are more creative, there’s more room to play with tag size and shape.</p>
<p>Attaching your tag is another important consideration. What materials will you use? How will the tag connect to the garment? <a target="_blank" href="http://blog.catalpha.com/5-more-ways-you-can-package-your-product-on-a-budget">Catalpha</a> explains that hang tags can be attached with anything from swift tack and zip ties to different types of string.</p>
<h3>Beyond the Tag</h3>
<p>The main purpose of a hang tag is to display information about a company and its product. However, that doesn’t mean the tag can’t serve a greater purpose.</p>
<p>Creative agency <a target="_blank" href="http://www.underconsideration.com/fpo/archives/2014/09/grady-mac-denim-hangtags.php">HOOK</a> designed a tag for Grady Mac, a denim brand. This design is letterpressed and uses traditional script for a classic vibe that evokes feelings of heritage and history. The tag is versatile, serving as an envelope holding four informational cards about the brand and the product.</p>
<p>Another way to repurpose a hang tag is to make it double as a business card. One side can serve as a regular hang tag, with information about the product and its uses. The other side can include business card and contact information. This creates a more interesting experience when someone’s reading the tag, plus it saves money and paper on printing.</p>
<p><small><em>Images by:</em> <a target="_blank" href="https://pixabay.com/en/users/BRRT-122519/"><em>BRRT</em></a><em>,</em> <a target="_blank" href="https://www.pexels.com/u/daiangan/"><em>Daiangan</em></a><em>,</em> <a target="_blank" href="https://www.pexels.com/u/itsbytespixels/"><em>itsbytespixels</em></a></small></p>
<p>The post <a rel="nofollow" href="https://www.cbflabel.com/well-designed-hang-tag/">How to Elevate Your Brand with a Well-Designed Hang Tag</a> appeared first on <a rel="nofollow" href="https://www.cbflabel.com">CBF Labels Inc</a>.</p>
Anonymoushttp://www.blogger.com/profile/17120800053254846835noreply@blogger.com0tag:blogger.com,1999:blog-449121733353605290.post-32144477255219400172017-09-12T05:01:00.001-07:002017-09-12T05:01:59.317-07:00How Great Swag Turns Customers into Loyal Brand Ambassadors<p><img src="/wp-content/uploads/2017/09/giveaways.jpg" alt="giveaways" width="840" height="520" class="alignnone size-full wp-image-3025" srcset="/wp-content/uploads/2017/09/giveaways.jpg 840w, /wp-content/uploads/2017/09/giveaways-300x186.jpg 300w, /wp-content/uploads/2017/09/giveaways-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<p>Consumers are bombarded with digital advertisements and online marketing content every time they go online. These tactics have become so common that many people tend to tune them out.</p>
<p>If you want to transform customers into brand ambassadors, swag might be the best option for you. Even in the digital age, promotional products remain a highly effective way to target audiences and establish brand relationships. Here’s how to create memorable, modern swag that earns loyal brand ambassadors.</p>
<h2>Consumer Expectations</h2>
<p>There’s no debating it: consumers love free stuff. But could it be true that your customers expect you to give them something? As explained by <a target="_blank" href="https://brainsonfire.com/2013/01/23/to-freebie-or-not-to-freebie-the-influence-of-swag-on-social/">Brains On Fire</a>, they just might. In multiple studies, consumers said that they expected some sort of promotion or freebie in exchange for liking or following a brand. At the same time, few of the CMO’s surveyed said that they thought their customers expected something in exchange for brand engagement.</p>
<p>This shows that there’s still a huge market opportunity for brands to connect to their audiences by meeting their expectations through promotions. It also shows that there might not be many other brands in your industry giving away swag at random, and that there’s an opportunity to surprise customers with swag when they aren’t expecting it.</p>
<h2>Aligning Swag with your Brand</h2>
<p>From t-shirts to tote bags, branded swag has the ability to forge a lasting and memorable impact in the minds of consumers. But if you don’t choose the right items for your customers, you could be missing out. That’s why it’s important to make sure your swag is well aligned both with your brand and your needs.</p>
<p><a target="_blank" href="http://www.huffingtonpost.com/kristie-notto/get-your-swag-on-turn-you_b_9824366.html">Kristie Notto</a>, author and host of the podcast Be Legendary, says that you can choose something that aligns with your brand’s theme. Since she’s promoting a book called Ignite Your Impact, branded lighters would be a great way to reinforce their message. Aside from aligning swag with your brand message, <a target="_blank" href="https://thrivehive.com/benefits-of-promotional-merchandise/">ThriveHive</a> points out that swag should cater to your customers’ behaviors and fit into their lifestyles. Think about it this way: if a piece of swag is irrelevant to someone, why would they even want it? Instead, put yourself in the shoes of your customers and think what they might really want. As <a target="_blank" href="http://www.corporatespecialties.com/6-ways-swag-can-help-rocket-your-business-into-2016/">Corporate Specialities</a> puts it, swag provides an opportunity to impress your customers and elevate their brand experience to the next level.</p>
<p><img src="/wp-content/uploads/2017/09/loyalty.jpg" alt="loyalty" width="840" height="520" class="alignnone size-full wp-image-3026" srcset="/wp-content/uploads/2017/09/loyalty.jpg 840w, /wp-content/uploads/2017/09/loyalty-300x186.jpg 300w, /wp-content/uploads/2017/09/loyalty-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<h2>Successful Swag</h2>
<p>Creating love for a brand can be equated to building a sports team following. Stephanie Wheeler of <a target="_blank" href="https://www.boundlessnetwork.com/cut-from-the-same-cloth-the-power-of-sports-swag/">Boundless</a> explains that the most successful brands build communities around their brand. Regardless of where people come from or what they do in life, they can all unite around their same love for a sports team. Similarly, brands can help cultivate this feeling by helping people unite and come together around a shared item.</p>
<p>So what kind of swag creates a sense of community? As pointed out in Monaica Ledell’s website <a target="_blank" href="http://truthhacking.com/blog/brand-swag-unforgettable/">Truth Hacking</a>, the best swag is memorable, shareable and useful. When your swag achieves all of these elements, it’s much more likely to stand out in consumers’ minds and make an impression.</p>
<h3>Memorable</h3>
<p>Successful swag evokes emotion in the hearts and minds of consumers. To create this emotional connection, your swag should be customized. <a target="_blank" href="http://www.thenoiselab.es/swag-out-your-brand/">The Noise Lab</a> suggests providing a selection of related, yet differentiated items to let customers to choose what they want. This allows you to create a conversation with people, asking them why they chose what they did. Once you open up this door to conversation, you can also ask people to share their swag on social media and spread the word to their friends. This creates a stronger experience with your brand and helps the consumer feel connected to it.</p>
<p>You can also tug at your customers’ heartstrings by personalizing your swag. For example, <a target="_blank" href="https://blog.crowdspring.com/2017/05/promotional-products-digital-marketing-swag/">crowdSPRING</a> suggests creating handwritten notes and messages that help customers feel important. It’s easy to send an email, but email has become such a common way to communicate that it can feel impersonal. Since people rarely take the time to write handwritten letters, doing so shows that your brand truly values that customer.</p>
<h3>Shareable</h3>
<p>The best swag is that which delivers immediate recognition and shareability. <a target="_blank" href="https://blog.marketo.com/2017/03/marketing-lessons-learned-from-a-life-of-swag-hoarding.html">Caroline Ruggerio</a> at Marketo says that wearable swag provides immediate returns because it showcases your brand to other people in the real world. Glasses, hats, socks and shirts are all easy pieces of swag that can feature your logo. Badges and patches are another way to incorporate wearability into your swag while standing out from others.</p>
<p>No matter what you give away, it’s important to think outside the box. How can you really wow your customers and keep them coming back for more? <a target="_blank" href="http://www.the-brandling.com/blog//seven-steps-to-make-your-brand-swag-more-sustainable">The Brandling</a> says that brands can try appealing to consumers by giving away recycled and reused products rather than new ones. Since today’s consumers are more socially and environmentally conscious, they may not want to take home disposable items they’ll only use once.</p>
<p>For example, fair trade, eco cotton shirts printed with a fun message can be part of the perfect Instagram photo. Or, you can turn to items that promote sustainable behavior, like reusable lunch bags and water bottles. This can help you stand out from your competitors and create a social buzz around your brand, all while reinforcing your values.</p>
<p><img src="/wp-content/uploads/2017/09/brandambassador.jpg" alt="brand ambassador" width="840" height="520" class="alignnone size-full wp-image-3024" srcset="/wp-content/uploads/2017/09/brandambassador.jpg 840w, /wp-content/uploads/2017/09/brandambassador-300x186.jpg 300w, /wp-content/uploads/2017/09/brandambassador-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<h3>Useful</h3>
<p>According to <a target="_blank" href="http://orangelabeladvertising.com/why-your-swag-matters/">Orange Label</a>, “eight in 10 consumers own between one and 10 promotional products, six in 10 keep them for up to two years, and about half (53%) use a promo item at least once a week or more often.” What’s the differentiating factor between swag that’s kept, and that which is discarded? Usefulness. If your swag doesn’t provide benefits for your customer, it isn’t going to last.</p>
<p><a target="_blank" href="https://lonelybrand.com/blog/creating-an-army-of-brand-ambassadors-how-to-duplicate-lululemons-success/">Carrie Melissa Jones</a> at Lonely Brand uses the example of Lululemon to show how a win-win strategy works. The activewear brand sends free swag to its brand ambassadors, who then wear these clothes in social media posts. Lululemon also helps these ambassadors promote free events in stores, which entices potential customers and creates strong relationships between ambassadors and the brand.</p>
<h3>Swag and Your Bottom Line</h3>
<p>It’s clear that swag can make people happy and excited in the short term, but can it have lasting impacts on your bottom line? When done correctly, it absolutely can.</p>
<p>Digital marketing and social media agency <a target="_blank" href="http://www.brandandmortar.com/social-media/the-psychology-behind-social-engagement-and-brand-loyalty/">Brand & Mortar</a> explains that giving away swag is a method of initiating reciprocity. When a brand gives away something of value to a customer, they subconsciously generate in that customer a desire to give something in return. Even when this doesn’t come in the form of an immediate purchase, people who receive swag are often more likely to follow a brand on social media, sign up for their newsletter or check their website more often. This means they’re more closely engaged with the brand, which now has more opportunities to reach this person in a sales funnel.</p>
<p>You can also use swag to impress new customers and transform them into loyal ambassadors. <a target="_blank" href="https://sessioncam.com/5-strategies-fuel-brand-loyalty-customer-engagement/">SessionCam</a> recommends giving away free swag to users during an onboarding process, or right after they’ve made their first purchase. This sets a positive tone and makes people feel good about their decision to buy your product. You can involve your customers in raffles, giveaways and other exciting promotions that show you value their business. </p>
<p><a target="_blank" href="http://www.pardot.com/blog/use-swag-create-better-customer-experience/">Jodi Shapiro</a> at the Pardot blog says that swag sends a message of reliability. “You’re building a relationship with your client that goes beyond selling them a product or service they need.” As a result, your buyers will trust you and remain loyal to your brand. Instead of browsing competitors when they’re in need of a product or services, they’ll head straight to the brand they already trust.</p>
<p><small><em>Images by:</em> <a target="_blank" href="https://www.pexels.com/photo/box-business-celebrate-celebration-296878/"><em>Pexels</em></a><em>,</em> <a target="_blank" href="https://pixabay.com/en/users/StockSnap-894430/"><em>StockSnap</em></a><em>,</em> <a target="_blank" href="https://pixabay.com/en/users/soyvanden-5555154/"><em>Amîlcar Vanden-Bouch</em></a></small></p>
<p>The post <a rel="nofollow" href="https://www.cbflabel.com/brand-ambassadors/">How Great Swag Turns Customers into Loyal Brand Ambassadors</a> appeared first on <a rel="nofollow" href="https://www.cbflabel.com">CBF Labels Inc</a>.</p>
Anonymoushttp://www.blogger.com/profile/17120800053254846835noreply@blogger.com0tag:blogger.com,1999:blog-449121733353605290.post-81771473482790552902017-09-05T06:01:00.001-07:002017-09-05T06:01:20.191-07:00Look Good, Do Good: Eco-Friendly Materials in Apparel Manufacturing<p><img src="/wp-content/uploads/2017/09/sew.jpg" alt="sew" width="840" height="520" class="alignnone size-full wp-image-3014" srcset="/wp-content/uploads/2017/09/sew.jpg 840w, /wp-content/uploads/2017/09/sew-300x186.jpg 300w, /wp-content/uploads/2017/09/sew-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<p>From guzzling up water to emitting toxic byproducts, new clothing manufacturing certainly takes a toll on the environment. And when working with eco-friendly clients, traditional clothing production methods often don’t align with their sustainability goals and business values.</p>
<p>Fortunately, modern innovations have allowed many apparel companies to breathe new life into materials that were previously often ignored. From plant-based materials like hemp and bamboo to those made from recycled plastic, here’s a roundup of resourceful fabric, textiles and other materials your eco-friendly clients will love.</p>
<h2>Plant-Based Materials</h2>
<p>Although plant-based materials aren’t recycled from other apparel items, they offer many benefits for the environment and customers’ wallets. <a target="_blank" href="http://www.manrepeller.com/2016/06/sustainable-fashion-materials.html">Nadine Farag</a> at Man Repeller writes that common plant-based materials include hemp, linen and raffia among others. Hemp, for example, is becoming an increasingly popular material due to its low ecological footprint.</p>
<h3>Hemp</h3>
<p>As <a target="_blank" href="https://ministryofhemp.com/made-from-hemp/apparel/">Ministry of Hemp</a> explains, hemp uses 50 percent less water than cotton. Plus, it doesn’t require pesticides to grow strong and ready for harvesting. Cotton, which is traditionally the most common apparel material, is a water intensive crop that also uses 25 percent of the world’s pesticides.</p>
<p>In addition to being better for the environment, hemp also lasts longer and provides better value to customers. <a target="_blank" href="https://www.sympaticoclothing.com/why-hemp-clothes-make-sense/">Sympatico Clothing</a> says that hemp is a durable material that withstands many washings and never requires dry cleaning. It also gets softer the more it’s worn, making it the perfect material for nearly any article of clothing.</p>
<h3>Bamboo</h3>
<p>Bamboo is another crop that grows tall and strong without the need for pesticides. <a target="_blank" href="https://nomadshempwear.com/about-hemp/">Nomads Hemp Wear</a> says that it also requires just a small amount of water to grow, meaning that its conserves much more water than cotton production methods.</p>
<p><a target="_blank" href="http://www.bamboofabricstore.com.au/view/antibacterial/25">Bamboo Fabric Store Australia</a> adds that bamboo also has antimicrobial properties. This natural function means that bamboo clothing is a great choice for those with allergies or skin sensitivities. The added plus is that these antimicrobial properties make bamboo clothing naturally deodorizing.</p>
<p><img src="/wp-content/uploads/2017/09/abstract.jpg" alt="abstract" width="840" height="520" class="alignnone size-full wp-image-3013" srcset="/wp-content/uploads/2017/09/abstract.jpg 840w, /wp-content/uploads/2017/09/abstract-300x186.jpg 300w, /wp-content/uploads/2017/09/abstract-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<h3>Lyocell</h3>
<p>Lyocell is a fabric that’s often made from eucalyptus trees and involves a closed-loop production process. According to <a target="_blank" href="http://goodonyou.eco/bamboo-fabric-sustainable/">Good on You</a>, this allows the manufacturer to capture and reuse 99 percent of the chemical solution used while creating the process. This prevents it from being released into the environment and protects nearby land and water from being contaminated.</p>
<p>In the world of eco-friendly fabrics, lyocell is definitely a cutting-edge, revolutionary material. <a target="_blank" href="https://www.simplififabric.com/pages/tencel-lyocell">Simplifi Fabric</a> says that lyocell is also 100 percent biodegradable, giving it one of the lowest ecological footprints of all fabrics available today.</p>
<p>When searching for lyocell online, it can often be found under the brand name Tencel. <a target="_blank" href="http://www.businessinsider.com/how-tencel-compares-to-cotton-2015-9">Christina Sterbenz</a> at Business Insider explains that Tencel was first created by the Australian textile giant Lenzing. Now, it’s commonly found in athletic wear, bedding, denim and other everyday clothing pieces.</p>
<h3>Fruit By-Products</h3>
<p>Pinatex is a revolutionary material made entirely from waste products. Senior writer at TreeHugger <a target="_blank" href="https://www.treehugger.com/sustainable-fashion/3-innovative-fabrics-could-change-face-fashion.html">Katherine Martinko</a> explains that pinatex comes from the leftover dead leaves of pineapple trees. Pinatex isn’t just an alternative to cotton, it’s actually similar to the texture of leather. This makes it a viable cruelty-free alternative to plastic-based vegan leathers – most of which are made from plastic.</p>
<p><a target="_blank" href="https://www.fastcompany.com/3059190/this-gorgeous-sustainable-leather-is-made-from-pineapple-waste">Pintex</a> founder Carmen Hijosa says that the core value of the material is that it’s a byproduct of agriculture. “This really means that in order to have Pinatex, a textile, we don’t have to use any land, water, pesticides, fertilizers … we are actually taking a waste material and ‘upscaling’ it, meaning that we’re giving it added value.”</p>
<p>Another company that recycles fruit materials is <a target="_blank" href="http://orangefiber.it/en/about/">Orange Fiber</a>. Based in Italty, the company makes high-quality, sustainable fabrics from citrus juice by-products. Orange Fiber focuses on products that would otherwise be thrown away. The material is incredibly soft – perfectly suited for high fashion.</p>
<p><img src="/wp-content/uploads/2017/09/yarn.jpg" alt="yarn" width="840" height="520" class="alignnone size-full wp-image-3015" srcset="/wp-content/uploads/2017/09/yarn.jpg 840w, /wp-content/uploads/2017/09/yarn-300x186.jpg 300w, /wp-content/uploads/2017/09/yarn-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<h2>Recycled and Upcycled Materials</h2>
<p>Luckily, recent innovations in recycling and upcycling have allowed even the most pollutive materials to be rescued from landfills and given a new life.</p>
<h3>Textile Recovery System</h3>
<p>Take the <a target="_blank" href="http://www.recovertex.com/system/">Recover Upcycled Textile System</a>, for example. This is more of a system rather than a material, but it relies entirely on recycling old cotton clothing scraps from around the world. The Recover Upcycled Textile System doesn’t use any chemicals or water, but it transforms existing, resource-intensive cotton into long lasting clothing yarn.</p>
<p>Another benefit of this process, according to <a target="_blank" href="http://source.ethicalfashionforum.com/article/5-innovative-fabrics-to-use-now">Dr. Kate Goldsworthy</a> at the University of the Arts London, is that it doesn’t require additional dyes to create vibrant colors. “One of the most exciting innovations is in the way they can mix pantone-accurate colours like mixing paint to create new tones from waste fibres. No additional dye is needed,” she explains. Reducing the need for toxic dyes and their byproducts is yet another feature that makes this process so valuable.</p>
<h3>Recycled Yarn and String</h3>
<p>Yarn isn’t typically thought of when it comes to recycled apparel, but it’s another way to create sustainable apparel. Recent innovations have pushed traditional string beyond its limits, allowing fresh garments to be created from old materials.</p>
<p><a target="_blank" href="http://www.rowandrue.com/blog/5-innovative-new-textiles-to-get-you-excited-about-the-future-of-fashion">Row and Rue</a> cites one type of string called Bionic Yarn, which is a fabric created from ocean plastics. This yarn includes three layers, which gives it the desired stretch, durability and feel that customers desire.</p>
<p>Another popular eco-friendly string is jute. <a target="_blank" href="http://theswatchbook.offsetwarehouse.com/2015/04/14/why-is-jute-sustainable-ecofriendly/">Offset Warehouse</a> writes that jute relies on natural rainfall and grows without the need for fertilizers or pesticides. Jute also takes just four to six months to grow and reach the age of harvesting. This makes it a much more sustainable crop that yields high turnover.</p>
<p>Similar to bamboo, growing jute absorbs carbon dioxide and releases oxygen at a faster rate than trees – far exceeding what traditional cotton manufacturing is capable of. <a target="_blank" href="https://www.trustedclothes.com/blog/2016/04/21/ethical-fabrics-to-consider/">Trusted Clothes</a> adds that jute has excellent tensile resistance. This means it has a similar stretch to that found in polyester clothing, yet it doesn’t rely on fossil fuels.</p>
<p><small><em>Images by:</em> <a target="_blank" href="https://pixabay.com/en/users/moritz320-1260270/"><em>gunter</em></a><em>,</em> <a target="_blank" href="https://pixabay.com/en/users/WerbeFabrik-1161770/"><em>Bruno Glätsch</em></a><em>,</em> <a target="_blank" href="https://pixabay.com/en/users/PublicDomainPictures-14/"><em>Public Domain Pictures</em></a></small></p>
<p>The post <a rel="nofollow" href="https://www.cbflabel.com/eco-friendly-materials/">Look Good, Do Good: Eco-Friendly Materials in Apparel Manufacturing</a> appeared first on <a rel="nofollow" href="https://www.cbflabel.com">CBF Labels Inc</a>.</p>
Anonymoushttp://www.blogger.com/profile/17120800053254846835noreply@blogger.com0tag:blogger.com,1999:blog-449121733353605290.post-79611138871523715382017-08-29T06:24:00.001-07:002017-08-29T06:24:43.103-07:00How New Clothing Lines Can Craft a Seamless Branding Strategy<p><img src="/wp-content/uploads/2017/08/logo-design.jpg" alt="logo-design" width="840" height="520" class="alignnone size-full wp-image-3004" srcset="/wp-content/uploads/2017/08/logo-design.jpg 840w, /wp-content/uploads/2017/08/logo-design-300x186.jpg 300w, /wp-content/uploads/2017/08/logo-design-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<p>When you imagine the most successful names in fashion, brands like Gucci, Chanel and Louis Vuitton might come to mind. But what makes these companies so successful? High quality materials and on-trend styles do make a difference, but that’s not all. More importantly, it’s their branding which has truly helped them shine. From memorable logos and fonts to a story that captivates, all clothing companies need a powerful brand that customers can relate to.</p>
<p>When you’re just starting a clothing company, however, carving out a unique and innovative brand identity isn’t easy. To get off on the right foot, here’s how to craft a branding strategy that sets your business apart.</p>
<h2>Stray from the Ordinary</h2>
<p>There are thousands of clothing brands competing for your customers’ attention. To stand out, your brand needs to create a dynamic identity that resonates with consumers in a personal way. <a target="_blank" href="https://blog.crowdspring.com/2017/07/clothing_brand_business_tips/">CrowdSPRING</a> says that since people choose clothing to express their own identity, apparel brands need to create an identity that people can relate to. New clothing brands should consider not only what identity they want to become, but also the customer-identity types they want to attract. This will help guide important brand decisions in the right direction.</p>
<p>Furthermore, <a target="_blank" href="https://gomedia.com/zine/insights/graphic-design/build-apparel-brand/">Go Media</a> says that businesses have to determine a few unique brand traits and hone in on them. Whether it’s how you design your t-shirts or where you source your jean materials, find something that stands out and use that to market yourself. As you do, use these details to create a tagline, slogan, or rallying cry.</p>
<p>According to <a target="_blank" href="https://www.spellbrand.com/5-killer-ideas-to-market-your-clothing-brand">Mash Bonigala</a>, a startup investor and brand strategist for luxury and apparel brands, a tagline can help unite your target market under a single idea. In addition to bringing your target audience together, a catchy slogan adds dimension to your brand and makes it more memorable.</p>
<p>To understand how a well-established brand defines their brand values, consider how Leanne Mai-ly Hilgart of <a target="_blank" href="http://ilovefashionretail.com/branding/5-secrets-to-successful-branding-for-an-emerging-fashion-brand">Vaute Couture</a> defines her brand values. Hilgart’s brand is committed to using ethical textiles, treating and paying workers fairly and being vegan. While they may not be the biggest brand on the market today, their small size enables them to adopt an ethical business strategy and tell a story of caring and compassion.</p>
<h2>Positioning Your Brand</h2>
<p>Most emerging brands feel pressured to create something completely new and revolutionary. But in reality, you don’t have to reinvent the wheel. You just have to carve out a space where your brand has a powerful message in a reliable target market. <a target="_blank" href="http://www.huffingtonpost.com/entry/how-businesses-hinder-inn_b_4611014.html">James C. Gibson</a> says that brand leaders can help encourage innovation in their company by clearly defining where the company is positioned – and where it’s set to go. This helps employees understand how they’re supposed to act and where the company is headed, which creates stronger internal and external brand alignment.</p>
<p>Another way to position your brand in a unique niche is to determine your brand personality. <a target="_blank" href="https://startupfashion.com/your-step-by-step-guide-to-assess-your-visual-branding-and-grow-your-business/">StartUP Fashion</a> suggests finding your brand’s personality by thinking about your brand’s voice, tone, point of view and values. Then, you can think about your ideal customer. What are her or his values? What pain points does he or she have? These questions will help you define your buyer persona.</p>
<p>And if developing a buyer persona wasn’t first on your list – it should be. Why? Because <a target="_blank" href="https://estila.co/blog/branding-tips-for-small-independent-brands/">ESTILA Magazine</a> says it’s one of the main branding mistakes businesses make. They explain that failing to define your brand’s buyer personas is a fundamental part of your branding journey and that it becomes harder to fix over time.</p>
<p><img src="/wp-content/uploads/2017/08/girls.jpg" alt="girls" width="840" height="520" class="alignnone size-full wp-image-3003" srcset="/wp-content/uploads/2017/08/girls.jpg 840w, /wp-content/uploads/2017/08/girls-300x186.jpg 300w, /wp-content/uploads/2017/08/girls-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<h2>Logo Design</h2>
<p>Whether you’re planning your first logo or undergoing a rebrand, it’s important to know all the logo designs and styles available to you. T-shirt printing company <a target="_blank" href="https://blog.printsome.com/fashion-logos/">Printsome</a> explains that a typographic font logo can exude a sophisticated, minimalist feel. Symbolic logos, on the other hand, can be either abstract or figurative. Abstract logos involve geometric shapes paired with letters, and figurative logos take the form of animals, objects and other everyday objects.</p>
<p>Another apparel brand logo tip comes from design expert <a target="_blank" href="http://smashinghub.com/30-examples-of-fashion-logo-design.htm">Ali Qayyum</a> who says that high fashion logos should feel chic and stylish in order to attract people to the brand. Elegant fonts and classy scripts can help you evoke this sense of sophistication and class. Design is important for establishing your brand, but it’s important that it’s considered with caution. As reporter <a target="_blank" href="http://mashable.com/2014/04/30/logo-design-tips/#ntcULdiiGSqm">Lindsay Rothfeld</a> puts it: “be wary of becoming inspired by only aesthetics rather than deeper meaning.”</p>
<h2>Crafting a Digital Presence</h2>
<p>In today’s age, it’s impossible to create a new brand without considering your digital presence. For most brands, a digital presence is key to telling an intriguing brand story. <a target="_blank" href="https://yourstory.com/2017/01/build-brand-awareness-fashion-label/">Amit Bhardwaj</a> explains that showcasing your brand story on social media helps build trust with consumers while involving people in the brand experience.</p>
<p>HubSpot marketing blog editor <a target="_blank" href="https://blog.hubspot.com/marketing/fashion-brands-on-instagram">Karla Cook</a> writes that the fashion industry is leading the way in visual brand storytelling on Instagram. The most successful fashion brands have mastered how to tell their brand story through inspirational images, lifestyle shots and carefully curated posts that showcase what the brand stands for, not just what their product creates.</p>
<p>Another way to promote your digital presence on social media and on your website is to put together an online style guide. <a target="_blank" href="http://uhurunetwork.com/fashion-digital-marketing/">Uhuru Network</a> says that having a guide will inspire customers and help them visualize how to wear your clothes. This makes it easier to tell a story about your clothing, which helps customers better understand your brand story and the lifestyle it promotes.</p>
<p><img src="/wp-content/uploads/2017/08/social-media.jpg" alt="social-media" width="840" height="520" class="alignnone size-full wp-image-3005" srcset="/wp-content/uploads/2017/08/social-media.jpg 840w, /wp-content/uploads/2017/08/social-media-300x186.jpg 300w, /wp-content/uploads/2017/08/social-media-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<h3>Product Descriptions</h3>
<p>If you’re stuck on how to tell your story specifically, consider touchpoints on your website. For example, your product descriptions are an ideal place to start. <a target="_blank" href="https://poqcommerce.com/app-commerce/2012/10/how-to-market-your-fashion-brand/">Poq Commerce</a> writes that product descriptions can reinforce your brand values through a consistent tone of voice. If your brand is a sustainably-sourced jean brand, for example, you’ll want to take on an approachable yet sophisticated tone. Product descriptions can be further enhanced through user generated content like reviews and ratings. <a target="_blank" href="http://www.olbuz.com/blog/marketing-strategy-build-profitable-fashion-ecommerce-brand">Jignesh Gohel</a> explains that having real feedback from buyers helps increase conversion rates, decrease bounce rates and boost organic search rankings.</p>
<h2>Consistent Messaging</h2>
<p>When you’re starting a brand, it’s important to give your customers a powerful experience they’ll remember. <a target="_blank" href="http://www.brandanew.co/3-tips-on-branding-your-clothing-line/">Enakshi Sharma</a> stresses that the best way to do this is through consistent and reliable brand experiences. Your typography, brand colors and all other design elements must be uniform across in-person and digital brand experiences. Additionally, these visual elements must reinforce your brand values and beliefs.</p>
<p>As you build your brand and time goes on, your brand will inevitably change and adapt. It’s important to continue testing, tweaking and adapting to your audience’s needs and desires. <a target="_blank" href="https://www.entrepreneur.com/article/270271">Toby Nwazor</a> explains that entrepreneurs should always re-examine their business model to ensure that they’re maximizing profits in every area possible.</p>
<p><small><em>Images by:</em> <a target="_blank" href="https://pixabay.com/en/users/tookapic-1386459/"><em>tookapic</em></a><em>,</em> <a target="_blank" href="https://pixabay.com/en/users/Franciscovenancio-3296717/"><em>Francisco Venâncio</em></a><em>,</em> <a target="_blank" href="https://pixabay.com/en/users/rawpixel-4283981/"><em>Rawpixel</em></a></small></p>
<p>The post <a rel="nofollow" href="https://www.cbflabel.com/apparel-branding-strategy/">How New Clothing Lines Can Craft a Seamless Branding Strategy</a> appeared first on <a rel="nofollow" href="https://www.cbflabel.com">CBF Labels Inc</a>.</p>
Anonymoushttp://www.blogger.com/profile/17120800053254846835noreply@blogger.com0tag:blogger.com,1999:blog-449121733353605290.post-34581469055871036082017-08-22T06:24:00.001-07:002017-08-22T06:24:43.611-07:00How to Connect With Dedicated Superfans With Limited Edition Patches<p><img src="/wp-content/uploads/2017/08/comic-con01.jpg" alt="comic-con01" width="840" height="520" class="alignnone size-full wp-image-2992" srcset="/wp-content/uploads/2017/08/comic-con01.jpg 840w, /wp-content/uploads/2017/08/comic-con01-300x186.jpg 300w, /wp-content/uploads/2017/08/comic-con01-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<p>Downtown San Diego. More than 130,000 people convened in one area over a weekend. Shields, light sabers, elf ears, capes and masks.</p>
<p>No, it’s not Halloween — it’s the San Diego Comic Convention (SDCC), better known as Comic-Con.</p>
<p>For the uninitiated, Comic-Con is the premier event of its kind, a meeting place for superfans and geeks, many of whom come in costume, to bask in their love for comic books, TV shows and movies.</p>
<p>Since 1970, this annual convention has brought together hundreds of thousands of lovers of popular arts. If this kind of fandom, and how powerful it can be, is foreign to you, this piece is for you.</p>
<p>In this article, we examine the roots and power of fandom, and how producing limited-release clothing patches can be a great way to create collectibles and expand the reach of your brand.</p>
<h2>Fandom is Family</h2>
<p>So, what exactly is “fandom?”</p>
<p><a target="_blank" href="https://www.theodysseyonline.com/what-is-fandom-and-why-is-it-important">Meredith Morrison</a> at The Odyssey Online calls it “a subculture that celebrates a mutual bond formed between people over a book series, TV show, movie, band, or other form of pop culture.” Often, large fandoms self-identify by creating a group name: the “Potterheads” for fans of the Harry Potter series, “Trekkies” for fans of Star Trek and “Swifties” for fans of musician Taylor Swift.</p>
<p>Beyond popular culture and popular art, the term “fandom” can also be applied to sports fandoms. Think of the die-hard fans of the Lakers or the Patriots. They display most of the same qualities and behaviors as fans of popular culture:</p>
<ul>
<li>An unwavering love for the source material (their team)</li>
<li>Following every instalment of the series (games, instead of tv episodes)</li>
<li>An emotional attachment to what happens within the fandom community</li>
</ul>
<p>Essentially, fandom is a community of people with shared interests, bound by a love for something that is seemingly inexplicable to others.</p>
<p><img src="/wp-content/uploads/2017/08/comic-con03.jpg" alt="comic-con03" width="840" height="520" class="alignnone size-full wp-image-2994" srcset="/wp-content/uploads/2017/08/comic-con03.jpg 840w, /wp-content/uploads/2017/08/comic-con03-300x186.jpg 300w, /wp-content/uploads/2017/08/comic-con03-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<h2>The Power of Fandom</h2>
<p>The ubiquity of the internet has added to the rise of fandom, making it easier for people around the world to connect with others who share the same love for a band, TV show, book series or sports team as they do. Social media such as Twitter, Instagram and Tumblr have become gathering grounds for fans to have discussions and stay updated on their favorite fandoms.</p>
<p>Cultural anthropologist <a target="_blank" href="http://variety.com/2017/tv/news/troika-fandom-building-brands-1202502009-1202502009/">Susan Kresnicka</a> sees fandom as something that meets our human needs. “It helps us meet core human needs surrounding self-care, social connection, and identity,” she writes</p>
<p>Fandom has also infiltrated our economy.</p>
<p>According to <a target="_blank" href="http://nerdist.com/san-diego-comic-con-by-the-numbers/">Nerdist</a>, a digital media company dedicated to all things fandom, Comic-Con attendance has grown by leaps and bounds since its inception in 1970. Comic-Con 2013 saw over 130,000 attendees, compared to approximately 30,000 in 1993 and 70,000 in 2003. This rise in attendance has correspondingly had a positive effect on the San Diego economy.</p>
<p>Today, <a target="_blank" href="http://geekout.blogs.cnn.com/2012/07/11/comic-con-by-the-numbers/">Comic-Con has an estimated economic impact of $180 million</a> on the city of San Diego and boasts commercialized booths selling all sorts of merchandise and collectibles for fans. Its popularity has led to the creation of other similar events in America and around the world.</p>
<p>The last 10 years have also seen the growing success of licensed merchandising companies such as Funko, Hasbro and Monogram International. Fans have the buying power and burning desire to collect merchandise related to their favorite movie franchise, book or TV show — and these companies know how to tap into that power.</p>
<p>For instance, while The Forces Awakens made more than <a target="_blank" href="https://www.theverge.com/2015/12/21/10632468/star-wars-the-force-awakens-box-office-record-238-million">$517 million worldwide</a> during its opening weekend, the real money was in merchandise sales. According to <a target="_blank" href="https://www.forbes.com/sites/natalierobehmed/2015/12/16/how-disneys-star-wars-merchandise-is-set-to-make-billions/#74d7f7497314">Natalie Robehmed</a> at Forbes, predicted Star Wars merch sales were $3 billion for just the film’s release year.</p>
<p><a target="_blank" href="http://variety.com/2016/tv/columns/understanding-fans-superpower-troika-1201743513/">Kresnicka</a> has an explanation for how powerful fans can be: “When we define ourselves as fans, we do more — we watch more, share more, buy more, evangelize more, participate more, help more.”</p>
<p>Even so, <a target="_blank" href="https://www.forbes.com/sites/debraborchardt/2017/01/16/ever-hear-of-funko-they-plan-to-be-a-billion-dollar-toy-company/#68f794372e4d">Brian Mariotti</a>, CEO of Funko, thinks that the power of fandom is not fully understood or tapped into. “People understand being a sports fan and buying jerseys or coffee mugs of their favorite team,” he says. “This is no different. Instead these are fans of a video game or TV show. This is their passion.”</p>
<p>And passion leads to big bucks. In 2016, Funko earned $425 million in revenue.</p>
<p><img src="/wp-content/uploads/2017/08/comic-con02.jpg" alt="comic-con02" width="840" height="520" class="alignnone size-full wp-image-2993" srcset="/wp-content/uploads/2017/08/comic-con02.jpg 840w, /wp-content/uploads/2017/08/comic-con02-300x186.jpg 300w, /wp-content/uploads/2017/08/comic-con02-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<h2>Collecting Collectibles</h2>
<p>The question to ask, then, is: What makes something a collectible?</p>
<p>The term “collectible” is often used in conjunction with antiques. <a target="_blank" href="https://www.thespruce.com/what-is-a-collectible-149348">Pamela Wiggins</a> at The Spruce defines a collectible as “an item that someone takes the time to collect,” which means that the item could be something of high value or “simple things that may hold only nominal value to the person who gathered them into a collection.”</p>
<p>In the context of fandom, the same definition applies. Fandom collectibles can take many forms: posters, T-shirts, figurines, keychains, comic books, pins, bags, patches, and the list goes on.</p>
<p>For fans, collecting merchandise can be a pricey endeavor. According to the <a target="_blank" href="http://bttm.co.uk/average-star-wars-fan-spends-800-on-franchise/">Back to the Movies blog</a>, Star Wars fans spend an average of £800 ($1,040) on movie merchandise. As fandom grows, so does the demand for merchandise.</p>
<h2>Limited-Release Patches As Collectibles</h2>
<p>The economics of fandom collectibles are the same as other products: Create something that people want, and they will pay for it. Release limited quantities of the item, and chances are the demand for it will outstrip the supply.</p>
<p>As a clothing brand, how can you find your way into the fandom market? Tapping into fans’ passions and designing limited edition patches can be a fantastic way to celebrate fandom and bring in a whole new customer base to your brand.</p>
<p>Clothing patches date back to the 1800s, when they were used to patch up clothes. Then, during the American Civil War, patches were used to identify soldiers by rank. Over time, they have became part of fashion; a quick walk through an H&M or Forever 21 will show you racks of clothes with decorative patches on them.</p>
<p>In fact, <a target="_blank" href="http://www.highsnobiety.com/2016/07/21/embroidered-patches/">Highsnobiety</a> reports that patches have become a hot fashion trend, with high-end designers such as Gucci and Ovadia & Sons using them in their collections. Highsnobiety attributes the current “it” status of patches to “the ability to play off current cultural themes … [and] tapping into that popularity and adding a clever twist.”</p>
<p>Patches can be woven, embroidered or made of other materials such as leather or suede. Regardless of what they are made of, they add personality and individuality to one’s style. It is thus a perfect item for fans to display their love for their favorite characters, shows or books. </p>
<p>The wonderful thing is that patches are relatively inexpensive for brands to produce, and also for consumers to purchase. Patches can be added to different items ranging from bags to T-shirts to jackets to caps. It’s possible to add a patch to any item of clothing, and this widens your potential customer base.</p>
<p><img src="/wp-content/uploads/2017/08/superhero.jpg" alt="superhero" width="840" height="520" class="alignnone size-full wp-image-2995" srcset="/wp-content/uploads/2017/08/superhero.jpg 840w, /wp-content/uploads/2017/08/superhero-300x186.jpg 300w, /wp-content/uploads/2017/08/superhero-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<h2>Creating Clothing Patches That Appeal To Fans</h2>
<p>With so much fan merchandise available on the market, how can you stand out with fandom-based patches?</p>
<h3>Find the Right Fandom</h3>
<p>The key is choosing a fandom that resonates with your brand and customers. Think about your core audience: who they are, what they like, what fandoms they could be interested in. The connection between your brand and the fandom you choose to celebrate can make or break the success of your clothing patches.</p>
<p>For instance, a brand that has a strong, independent woman as its buyer persona would benefit from connecting with the Wonder Woman fandom due to the convergence in values. This would resonate with your existing target audience, and also attract Wonder Woman fans who were not initially aware of your brand.</p>
<p><a target="_blank" href="http://wwd.com/eye/lifestyle/wonder-woman-has-high-end-mass-market-product-10902127/">Andrew Nodell</a> notes how brands, both mass market and high-end, are producing clothing items inspired by Wonder Woman. As consultant Kim Vernon tells Nodell, “People buying Wonder Woman merchandise are buying into the ideology of the strength of women.”</p>
<h3>Keep Up With Trends</h3>
<p>Tapping into the fandom market requires you to have your hand on the pulse of what’s currently resonating with fans. This means doing research into which characters are fan favorites, which movie moments got the most Twitter discussion, or what new releases fans are most looking forward to. If you’re able to tap into what’s hot with fans, and then create limited-release patches that match their interests, you’ve got a winning product.</p>
<p><a target="_blank" href="https://www.socialfresh.com/fandom-marketing-2017/">Jeremy Goldman</a> points to clothing brands like <a target="_blank" href="https://www.welovefine.com/">Welovefine</a>, <a target="_blank" href="http://www.teefury.com/">TeeFury</a> and <a target="_blank" href="http://www.heruniverse.com/">Her Universe</a> as companies to look to when it comes to creating clothing that fans want to buy. Built by fans for fans, these companies use “obscure fan references and occasional crossing-over of multiple fandoms” to appeal to fans.</p>
<h3>Go For Evergreen Fandoms</h3>
<p>Pop culture comes in waves, but there are fandoms that are more evergreen in nature. Years after the last book in the series was released, the Harry Potter fandom is still going strong. Star Wars fans have only multiplied since A New Hope was released in 1977. The Marvel and DC fandoms have seen exponential growth since they introduced movies and a shared cinematic universe for fans to delve into.</p>
<p>Such fandoms that have developed a solid fanbase are excellent choices for brands to align themselves with. The strength of their fanbases mean that demand will always be there. Once a fan, always a fan.</p>
<p>One company that has done extremely well by appealing to fans is <a target="_blank" href="https://blackmilkclothing.com/">Black Milk Clothing</a>, based in Australia. <a target="_blank" href="https://www.referralcandy.com/blog/black-milk-clothing-marketing-strategy/">Samuel Hun</a> credits their strategy of producing apparel based on popular movies, comics and TV shows as a key factor of their success. Whether it’s Star Wars-inspired swimwear or Marvel Comics leggings, Black Milk has successfully (and stylishly!) combined fandom and fashion. Their limited edition collections tend to sell out very quickly, showing that the demand for such products are high.</p>
<h3>Nostalgia Sells</h3>
<p>Nostalgia is another strong selling point. Popular bands, movies and TV series from years past evoke warm memories of good times and create a strong emotional pull. As <a target="_blank" href="https://www.forbes.com/sites/laurenfriedman/2016/08/02/why-nostalgia-marketing-works-so-well-with-millennials-and-how-your-brand-can-benefit/">Lauren Friedman</a> puts it, “Aligning marketing strategies with emotion has already proven to be successful, but tapping into fond memories can be an invaluable tactic, especially for engaging millennials.”</p>
<p>Combining fandom and nostalgia can be a winning combination. Simply look at the rebooting of old cartoons or movie franchises such as the Power Rangers movie or the new Ghostbusters to see how Hollywood is leveraging on nostalgia to bring in dollars. When creating fandom-based patches, this could be a good approach to follow.</p>
<p>What it boils down to is congruence between your brand, the fandom you choose to celebrate, and your target audience. If all are in alignment, developing limited-release clothing patches could be a successful new venture for your company. You could even end up creating a new fandom for your patches!</p>
<p><small><em>Images by:</em> <a target="_blank" href="https://pixabay.com/en/users/tunechick83-4823836/"><em>tunechick83</em></a><em>,</em> <a target="_blank" href="https://pixabay.com/en/users/3dman_eu-1553824/"><em>3dman_eu</em></a><em>,</em> <a target="_blank" href="https://pixabay.com/en/users/tunechick83-4823836/"><em>tunechick83</em></a>, <a target="_blank" href="https://pixabay.com/en/users/NeuPaddy-3372715/"><em>NeuPaddy</em></a></small></p>
<p>The post <a rel="nofollow" href="https://www.cbflabel.com/limited-edition-patches/">How to Connect With Dedicated Superfans With Limited Edition Patches</a> appeared first on <a rel="nofollow" href="https://www.cbflabel.com">CBF Labels Inc</a>.</p>
Anonymoushttp://www.blogger.com/profile/17120800053254846835noreply@blogger.com0tag:blogger.com,1999:blog-449121733353605290.post-67687776951655231642017-08-15T05:05:00.001-07:002017-08-15T05:05:31.993-07:00How to Communicate Brand Values Through Apparel Tags and Labels<p><img src="/wp-content/uploads/2017/08/Label.jpg" alt="Label" width="840" height="520" class="alignnone size-full wp-image-2981" srcset="/wp-content/uploads/2017/08/Label.jpg 840w, /wp-content/uploads/2017/08/Label-300x186.jpg 300w, /wp-content/uploads/2017/08/Label-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<p>Starting or managing a clothing brand is a multi-faceted endeavor. From finding affordable manufacturers to managing distributors and choosing fabrics, the logistics aren’t always easy. But as you design and plan your company, there’s one important aspect that shouldn’t be overlooked: labels.</p>
<p>Whether it’s a woven shirt label or a cardboard hang tag, the branding elements on a garment have a huge impact on how customers feel about your brand. And as <a target="_blank" href="https://www.howtostartaclothingcompany.com/advertise-market-clothing-line/">How to Start a Clothing Company</a> explains, marketing and advertising simply aren’t enough to sell your product. So instead of relying on external factors, here’s how to create a garment that communicates your brand values through labeling and brand elements.</p>
<h2>Using Brand Values to Stand out</h2>
<p>People purchase clothing from many different stores and retailers throughout their lives. As an apparel company, your brand helps you stand out from competitors and create loyal customers. According to Ben Scrivens, owner and operator of the horror T-shirt company <a target="_blank" href="https://gomedia.com/zine/insights/graphic-design/build-apparel-brand/">Fright-Rags</a>, today’s apparel brands need to showcase their authenticity. “Branding is as simple as finding those things you do that sets you apart and honing in on them.”</p>
<p>For apparel companies, labels and tags are one of the best ways to communicate and reinforce brand differentiators. In the same way that your homepage is your marketing piece online, <a target="_blank" href="http://www.craftmakerpro.com/business-tips/tag-label-ideas-handmade-products/">Peter Renton</a>, founder of Lightning Labels, explains that your label is your marketing piece out in the world. That’s why it’s so important to create a label that attracts people’s attention and shows how your values are different from your competitors. But what exactly are people looking for, and what attracts their attention?</p>
<p>Brielle Yang of <a target="_blank" href="http://blog.4colorprint.com/how-to-broadcast-your-powerful-product-line-with-hang-tags">SilkCards</a> says that effective hang tags include company information and details that a customer wouldn’t normally expect. For example, you may decide to explain how your product is made or describe the unique materials it’s made from. You also could add information about where the product is made and how that place supports the brand story, or how the brand originally came about. All of these details are unique to your brand, and they’re what help you stand out from competitors. Your clothing label and hang tag can work in conjunction to support a brand’s ideas and reinforce a strong, clear message.</p>
<p><img src="/wp-content/uploads/2017/08/shopping.jpg" alt="shopping" width="840" height="520" class="alignnone size-full wp-image-2982" srcset="/wp-content/uploads/2017/08/shopping.jpg 840w, /wp-content/uploads/2017/08/shopping-300x186.jpg 300w, /wp-content/uploads/2017/08/shopping-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<h2>Labels and Product Image</h2>
<p>Your labels are an important aspect of your brand’s visual communication strategy. <a target="_blank" href="https://moz.com/ugc/how-to-build-a-great-online-fashion-brand-34-things-that-really-amazing-fashion-retailers-do">Pulkit Rastogi</a> of I Love Fashion Retail explains that labels, brand tags, fabric material and fasteners all portray your product’s values visually. In professional product shots, these elements influence the buyer and leave a lasting impression.</p>
<p>Labels also provide your brand with an opportunity to establish emotional connections. <a target="_blank" href="https://startupfashion.com/fashion-brand-identity/">StartUP FASHION</a> explains “great branding offers acceptance, provides a sense of comfort, and yet challenges a customer. Branding inspires a customer on a level that is not solely about the brand.” And if you want to establish strong, emotional connections with your audience, it’s important that you understand their needs and desires.</p>
<p><a target="_blank" href="https://www.realthread.com/blog/6-tips-to-become-a-successful-clothing-line-2014-01-30">Real Thread</a> adds that understanding your audience is one of the most important aspects of owning a clothing brand. If your customers are outdoorsy and adventurous, they may desire clothing tags that are durable and simple. If you have an upscale, city-oriented audience, then it might make sense to choose a high quality tag that evokes class and luxury. Understanding your target market and how they go about their day can help guide you towards the right label and tag design.</p>
<p><img src="/wp-content/uploads/2017/08/HangTag.jpg" alt="HangTag" width="840" height="520" class="alignnone size-full wp-image-2980" srcset="/wp-content/uploads/2017/08/HangTag.jpg 840w, /wp-content/uploads/2017/08/HangTag-300x186.jpg 300w, /wp-content/uploads/2017/08/HangTag-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<h2>Label and Tag Design</h2>
<p>Regardless of which materials or styles you use, <a target="_blank" href="https://printaura.com/anatomy-of-an-awesome-hang-tag">Print Aura</a> explains that simple is always better. Rather than taking up the entire tag space with a long product description, keep it succinct. Choose a few key product features and summarize them in a handful of words for a powerful message that customers remember.</p>
<h3>Color Psychology</h3>
<p>All apparel companies should have a basic understanding of color psychology. Because no matter what color the clothes are, your branding materials and labels can make or break how a customer feels about your brand. Graphic designer <a target="_blank" href="http://brandbuddha.com/branding-stats/">Nick Spence</a> reveals that a signature brand color can boost recognition by as much as 80 percent. If you want to establish security and trust — values that are especially important for selling clothing online — blue is the best color to choose. If your labels are a consistent blue color that align with the rest of your brand, for example, you’re much more likely to establish trust and stand out in customers minds.</p>
<p>If it’s excitement and independence you want to portray, red shades can do the trick. <a target="_blank" href="https://blog.smile.io/does-color-psychology-impact-customer-loyalty">Smile.io</a> explains that red is associated with passion, life and energy, so a red label could be well-suited for a brand seeking to define a new niche or be seen as a trendsetter in the industry. When it comes to creating happy customers who associate your product with joy, <a target="_blank" href="https://www.helpscout.net/blog/psychology-of-color/">Help Scout</a> says yellow might be the best choice. In fact, yellow is psychologically the happiest color in the entire spectrum.</p>
<p>But just because yellow evokes happiness doesn’t mean it’s the right choice for your brand. If you’re marketing to children or millennials and your brand mission is about helping people enjoy life while they wear your clothes (a bathing suit or exercise company, for example) yellow could be a solid fit. If, on the other hand, you’re creating high end suits for corporate executives, yellow isn’t exactly aligned. Your label colors are also a part of establishing brand loyalty, because a customer will continue to rely on you to evoke a certain image once you’ve told that story through a color.</p>
<h3>Eco-Friendly Options</h3>
<p>If you’re an organic cotton shirt brand or a company committed to sustainable practices, a label made from an eco-friendly material can help reinforce your message. <a target="_blank" href="http://www.onegreenplanet.org/environment/what-is-the-most-animal-and-eco-friendly-material-for-clothing/">Lindsay Patton</a> of One Green Planet says that hemp and soy are two plants that have minimal impact on animals and the environment. Creating labels from these materials can help reinforce your values as a brand committed to sustainability.</p>
<p>You can also communicate earth friendly commitments by letting your clothing label’s natural color shine. Author <a target="_blank" href="http://www.greenlivingonline.com/article/guide-natural-and-eco-friendly-fabrics">Marissa Stapley</a> explains that organic cotton usually comes in pale, cream or light green naturally. Instead of following suit with other brands and dipping these labels in chemicals to change their colors, let their natural hues shine. These colors already evoke a sense of calm, so it’ll help reinforce your message.</p>
<h3>Consistency</h3>
<p>Another important way to communicate your values through labeling is to ensure that all labels are consistent. This helps a brand uphold its values and ensures that all customers receive the same brand message over time.</p>
<p>According to <a target="_blank" href="http://www.retail-insider.com/retail-insider/2015/7/label-brand">Retail Insider</a>, having all of your clothing labels and hang tags designed by the same company is one way to ensure consistency. From the label color and material to its overall quality, working with a reliable manufacturer is key to sending a strong and consistent message. It’s easy to adopt a branding or label trend just because all of your competitors are. But adopting trends can have serious implications on your business if they don’t properly reflect your brand.</p>
<p><small><em>Images by:</em> <a target="_blank" href="https://unsplash.com/@timdwright"><em>Tim Wright</em></a><em>,</em> <a target="_blank" href="https://stocksnap.io/author/200"><em>Matthew Henry</em></a><em>,</em> <a target="_blank" href="https://stocksnap.io/author/21233"><em>Crew</em></a></small></p>
<p>The post <a rel="nofollow" href="https://www.cbflabel.com/communicate-brand-values/">How to Communicate Brand Values Through Apparel Tags and Labels</a> appeared first on <a rel="nofollow" href="https://www.cbflabel.com">CBF Labels Inc</a>.</p>
Anonymoushttp://www.blogger.com/profile/17120800053254846835noreply@blogger.com0tag:blogger.com,1999:blog-449121733353605290.post-39191742192536642732017-08-08T06:12:00.001-07:002017-08-08T06:12:17.821-07:00Apparel Rebrands: Inspiring, Successful Examples to Follow<p><img src="/wp-content/uploads/2017/08/tie.jpg" alt="tie" width="840" height="520" class="alignnone size-full wp-image-2973" srcset="/wp-content/uploads/2017/08/tie.jpg 840w, /wp-content/uploads/2017/08/tie-300x186.jpg 300w, /wp-content/uploads/2017/08/tie-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<p>Rebranding is one of the most powerful ways to reposition your image, attract new audiences and stay competitive. In the apparel industry — where trends are changing with every season — it’s critical to maintain a fresh visual brand that excites and entices customers.</p>
<p>If you’re thinking about rebranding, there are many important factors to consider. Make the job easier on yourself by using these successful apparel brand makeovers to guide and inspire you.</p>
<h2>Krimson Klover</h2>
<p>Based in Boulder, Colorado, this women’s outdoor apparel brand has always been geared towards an adventurous audience. But with athleisure becoming more popular with young women, <a target="_blank" href="https://krimsonklover.com/">Krimson Klover</a> decided to rebrand its image to better appeal to younger, sportier audiences. In addition to undergoing internal changes, Krimson Klover updated its logo. The clothing outfitter’s previous logo was its name in a script-style font. The new logo is comprised of two mirrored K’s, which gives a clean, modern and minimal appeal.</p>
<h2>Ministry of Supply</h2>
<p>This clothing company began designing high performance, professional men’s apparel that won’t wrinkle, shrink or sag. When <a target="_blank" href="https://ministryofsupply.com/">Ministry of Supply</a> launched a line of women’s work clothing with products like the Easier than Silk Shirt and a line of Structure Your Day pants, it needed a fresh brand to match. They opted for a more minimalist logo by shortening their name to Ministry. This change helped the brand remain modern and further reinforced their approach to simple, reliable basics.</p>
<h2>ScrapLife</h2>
<p>Sometimes a rebrand is due to a new name. Case in point: FlipsWrestling, which began selling headphones and earbuds to wrestling teams. Now with an established social media following, it features custom wrestling team apparel co-created with brands like UnderArmour.</p>
<p>To reflect these changes and new product offerings, FlipsWrestling has changed its name and rebranded as <a target="_blank" href="http://www.scraplife.com/">ScrapLife</a>. The company is fully focused on creating high quality wrestling apparel and marketing it to the professional wrestling community. The new ScrapLife logo retains the same water puddle print that was featured in the FlipsWrestling logo. However, the mirrored F’s have been replaced with an S and L to reflect the new brand positioning while maintaining familiarity for long-time customers.</p>
<h2>Asics Tiger</h2>
<p>Born from the classic running company Asics, the <a target="_blank" href="http://www.asicstiger.com/us/en-us/">Asics Tiger</a> brand launched a new logo to further differentiate itself from its parent company. The new logo draws from the retro typography aesthetic of its original in order to maintain its legacy and appeal to lifelong customers. It’s different in that it adopts a custom font that evokes character and originality. By masterfully leveraging its brand legacy for a fresh look, Asics Tiger effectively stands out from the crowd in an approachable and familiar way.</p>
<p><img src="/wp-content/uploads/2017/08/sock.jpg" alt="sock" width="840" height="520" class="alignnone size-full wp-image-2972" srcset="/wp-content/uploads/2017/08/sock.jpg 840w, /wp-content/uploads/2017/08/sock-300x186.jpg 300w, /wp-content/uploads/2017/08/sock-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<h2>Milly</h2>
<p>This designer label was first lauded for its blend of American and French vintage styles. Since gaining a larger following, parent company Sagmeister & Walsh decided to give <a target="_blank" href="https://www.milly.com/">Milly</a> by Michelle Smith a more dynamic image. This goal is accomplished through an updated logo that keeps the same shape, but is more flexible and dynamic. Specifically, this allows the mark to translate into different colors and design environments. As a result, the Milly brand can expand its story and reach new audiences in digital contexts.</p>
<h2>Kaibosh</h2>
<p><a target="_blank" href="https://www.kaibosh.com/">Kaibosh</a> is a trendy Norwegian eyewear company that makes stylish, affordable prescription glasses and sunglasses. Although Kaibosh was founded on the principles of bold, unapologetic style, the market quickly became saturated with similar eyewear brands seeking the same goal. To stand out, Kaibosh completely revamped their logo with two distinguished eyelashes and a playful font that speaks to originality and freedom. This look is paired with strategic copywriting and plastered across the brand’s signs, ads, packaging and more for a consistent, cohesive feel.</p>
<h2>Sword Maclean</h2>
<p>As an apparel brand that calls itself “a premium and distinctly Scottish clothing label,” having a standout logo is essential. <a target="_blank" href="http://www.swordmaclean.com/">Sword Maclean</a> is an up and coming retail brand that revamped its logo to include a Scottish-inspired text that evokes thoughts of castles, knights and rolling green hills. This helps the fully traceable, single origin company stay true to its roots and homeland-inspired clothing offerings: handcrafted leathers, woolen knits and woven textiles.</p>
<h2>Industrie Clothing</h2>
<p>Industrie Clothing is an Australian-based menswear brand geared towards the fashion-conscious modern man. <a target="_blank" href="http://www.faberandlo.com/work/industrie-rebrand/">Industrie Clothing</a> has all the class and sophistication of high fashion, yet its adventure-geared apparel sets it apart from typical runway fare. Industrie’s revamped logo reflects its not so ordinary customer with a stark, modern logotype.</p>
<h2>Brioni</h2>
<p><a target="_blank" href="https://www.brioni.com/us">Brioni</a> is an Italian fashion house with enough brand power to outfit celebrities including Will Smith, Michael Phelps and Milo Ventimiglia. But like all fashion brands, Brioni still needs to maintain its image in order to stay relevant. Brioni decided that it required an updated visual brand in order to better solidify its creative vision and reflect the company’s historical branding. The new brand reflects the house’s evolution with a scripted, timeless typeface that echoes the history of the past while suggesting what’s to come.</p>
<p><img src="/wp-content/uploads/2017/08/dress.jpg" alt="dress" width="840" height="520" class="alignnone size-full wp-image-2971" srcset="/wp-content/uploads/2017/08/dress.jpg 840w, /wp-content/uploads/2017/08/dress-300x186.jpg 300w, /wp-content/uploads/2017/08/dress-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<h2>School of Sock</h2>
<p><a target="_blank" href="http://www.theschoolofsock.com/">School of Sock</a> was the original company to offer a sock of the month club. But before being called School of Sock, the company went by Sock 101. The company decided to change its name to reflect its broader focus of help its customers excel at sock fashion. Men and women can learn everything from how socks are made to how they should be worn. Hyperfocused on this initiative, the new School of Sock logo reflects the educational standpoint with a pennant logo evoking memories of high school gym class.</p>
<h2>Thought</h2>
<p>Formerly Braintree Clothing, <a target="_blank" href="https://www.wearethought.com/">Thought</a> is a sustainable retailer that changed its name to establish a stronger presence in both the men’s and women’s fashion markets. Since Thought had changed so much since its original debut, it only made sense to reposition the brand and create a visual image that better reflected its current image. The name Thought directly reflects the idea of sustainable clothing, yet also echoes the philosophies of ethics and sustainability. The hovering “O” in the logo also reflects the idea of the earth, continuity and respecting nature’s cycles.</p>
<h3>SMYTHE</h3>
<p><a target="_blank" href="https://www.shopsmythe.com/">SMYTHE</a> is a Canadian ready-to-wear women’s brand with a focus on practical fashion. Starting out with blazers and jackets, the company quickly gathered a cult following. After experiencing such sudden popularity, SMYTHE launched an entire collection with dresses, pants, skirts and more. Part of this rebrand included establishing a stronger online presence, so SMYTHE launched an ecommerce site in addition to a new brand. The logo is classic and direct in black lettering, evoking timeless style that’s still approachable.</p>
<h2>Butterfly Twists</h2>
<p>This popular British footwear brand is known for its playful and spontaneous shoe collections. <a target="_blank" href="https://butterflytwists.com/">Butterfly Twists</a> acquired a minimal, angular logo to better represent the brand’s bold, multi-dimensional personality. This geometric, modern logo is accompanied by a new tagline, “<a target="_blank" href="http://www.logo-designer.co/jkr-rebrands-shoe-brand-butterfly-twists/">Never Twist, Stick</a>” to evoke its daring and unapologetic nature. Butterfly Twists also divided its shoe collections into three different colors and style niches to cater to different consumer groups.</p>
<p><small><em>Images by:</em> <a target="_blank" href="https://pixabay.com/en/users/scronfinixio-2303912/"><em>Gabriel Alva</em></a><em>,</em> <a target="_blank" href="https://pixabay.com/en/users/ucmao-2860076/"><em>Ucmao</em></a><em>,</em> <a target="_blank" href="https://pixabay.com/en/users/AdinaVoicu-485024/"><em>Adina Voicu</em></a></small></p>
<p>The post <a rel="nofollow" href="https://www.cbflabel.com/apparel-rebrands/">Apparel Rebrands: Inspiring, Successful Examples to Follow</a> appeared first on <a rel="nofollow" href="https://www.cbflabel.com">CBF Labels Inc</a>.</p>
Anonymoushttp://www.blogger.com/profile/17120800053254846835noreply@blogger.com0tag:blogger.com,1999:blog-449121733353605290.post-56902981700376006672017-08-01T06:01:00.001-07:002017-08-01T06:01:37.075-07:00Small But Mighty: Custom Branded Patches Pack a Punch at Trade Shows<p><img src="/wp-content/uploads/2017/08/custom-branded-patches.jpg" alt="" width="842" height="508" class="alignnone size-full wp-image-2962" srcset="/wp-content/uploads/2017/08/custom-branded-patches.jpg 842w, /wp-content/uploads/2017/08/custom-branded-patches-300x181.jpg 300w, /wp-content/uploads/2017/08/custom-branded-patches-768x463.jpg 768w" sizes="(max-width: 842px) 100vw, 842px" /></p>
<p>If you’ve ever attended a tradeshow, you know that pencils, coozies and lanyards are nothing new. In fact, these types of disposable branded items are so common that they’re often forgotten soon after they’re acquired.</p>
<p>And that’s the exact opposite effect of what branded materials are supposed to do.</p>
<p>As an agency, you need to design memorable materials that ultimately help your customers close deals and ramp up business. To make sure your clients stand out, here’s how they can incorporate custom patches into their next trade show booth.</p>
<h2>Why Patches?</h2>
<p>Ordinary promotional materials, like branded pens and mugs, have very little impact on people. In fact, Marvin Amberg of startup <a target="_blank" href="https://www.inc.com/young-entrepreneur-council/13-smart-ways-to-stand-out-at-your-next-trade-show.html">Caseable</a> says that pushing these lackluster items on people can actually be frustrating for them. After all, how many pens do they really need? Carrying around an armful of junk isn’t exactly the most pleasant experience.</p>
<p>Instead, <a target="_blank" href="https://www.nimlok-louisiana.com/top-five-tips-to-make-your-10x10-booth-stand-out/">Nimlock Louisiana</a> says brands should give away something unique and memorable. It should be something that’s relatively inexpensive to make, yet it should still be high quality.</p>
<p>Then, these items can be customized with a company logo to create customized, memorable giveaways that have an impact on attendees. <a target="_blank" href="http://www.imagecraftexhibits.com/6-tips-standing-trade-show-competition/">Imagecraft Exhibits</a> suggests thinking of things that are useful to people throughout the conference and even after they leave. So instead of ordinary pens, enter the next greatest trade show giveaway: custom patches. There are many types of custom patches, including sew on, iron on, and peel to stick, but the right patch for your brand depends on your intentions.</p>
<h2>Emphasize Your Brand</h2>
<p>When planning for your booth and choosing swag, it’s important to remember that you’re marketing your brand, not your product. <a target="_blank" href="https://postupstand.com/blog/how-to-make-your-company-memorable-at-trade-shows/">Post-Up Stand</a> explains that trade shows aren’t necessarily about selling your services and closing deals. Rather, they’re about selling a mission, solution and story. When a customer resonates with what your brand has to say, they’ll be more likely to remember it when the time is right for them to purchase.</p>
<p><a target="_blank" href="http://www.rivernorthassociation.com/news-views/2017/03/28/how-to-stand-out-at-an-expo-or-tradeshow/">River North Business Association</a> adds that it’s also important to be specific with your tradeshow booth. Concrete ideas and images are easier for people to grasp and recall later. Whether you choose to include a specific concrete word or an associated image, custom patches are a helpful way to reinforce the ideas set forth in your booth.</p>
<p><img src="/wp-content/uploads/2017/07/tradeshow.jpg" alt="tradeshow" width="840" height="520" class="alignnone size-full wp-image-2956" srcset="/wp-content/uploads/2017/07/tradeshow.jpg 840w, /wp-content/uploads/2017/07/tradeshow-300x186.jpg 300w, /wp-content/uploads/2017/07/tradeshow-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<h2>Show Your Logo</h2>
<p>As you inform potential customers of your brand, having your logo visible is a must. <a target="_blank" href="https://www.allbusiness.com/11-ways-stand-out-from-your-competitors-at-next-trade-show-17088-1.html">AllBusiness</a> recommends putting your logo everywhere possible: signs, display backgrounds, business cards, and promotional materials like patches. This repetition will make your logo seem familiar and approachable to customers.</p>
<p>James C. Gibson of <a target="_blank" href="http://www.huffingtonpost.com/james-c-gibson/19-trade-show-booth-succe_b_10066960.html">Metro Exhibits</a> adds that promotional materials that show your brand are an easy way to extend your booth’s reach. Patches are something that people put on their clothing, bags and other belongings. Here, they’re in a space where they attract attention from others. This creates a sense of intrigue, and other attendees of the trade show will wonder where the colorful, creative patches came from.</p>
<h2>Make Your Patches Accessible to All</h2>
<p>No matter how great your patch is, your booth is the very first point of contact between you and potential customers. Don’t make it a barrier.</p>
<p>Trade show expert <a target="_blank" href="http://fitsmallbusiness.com/trade-show-display-ideas/">Vern May</a> knows it’s crucial to get visitors into your booth. Rather than putting a table between you and them, he says make people come in to get their free patch or pair of sunglasses. This opens up more opportunities for conversation while visitors browse your product offerings. Self-adhesive patches are a fun, easy way to get people wearing and talking about your brand. They can easily be stuck to clothing or bags during the trade show, helping your brand stand out from other booths who have sub-par giveaways.</p>
<h2>Create a Theme</h2>
<p>It’s important that your patches send the same message as the rest of your booth. One way to make your brand more memorable in people’s minds is to design your booth, patches and other giveaways around a certain theme. Perhaps you’ll be in an interesting city or at a popular annual event. <a target="_blank" href="https://www.classicexhibits.com/trade-show-exhibit-design-search/trade-show-tips/standing-out-from-the-pack-19/">Classic Exhibits Inc.</a> suggests creating a relevant theme that your patches and other products can center around. This will make it easier to catch people’s eye and people will have something to associate your brand with.</p>
<p><img src="/wp-content/uploads/2017/07/design.jpg" alt="design" width="840" height="520" class="alignnone size-full wp-image-2954" srcset="/wp-content/uploads/2017/07/design.jpg 840w, /wp-content/uploads/2017/07/design-300x186.jpg 300w, /wp-content/uploads/2017/07/design-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<h2>Create Eye-Catching Designs</h2>
<p>When designing booth elements, portable trade show maker <a target="_blank" href="http://www.skylinetradeshowtips.com/11-ways-to-build-your-brand-at-trade-shows/">Skyline Exhibits</a> says that brands shouldn’t shy away from bold elements. Readable text, bright colors and flashy illustrations are all ways to draw positive attention to your corner of the show. It’s also important to consider quality versus quantity.</p>
<p>The same design sensibilities should be used when creating a custom patch.</p>
<p>This can be used to great advantage if you have fewer items in your booth. More space means you have more room to make elements, including patches, large, bright and eye-catching. For tips on which colors to include, <a target="_blank" href="https://www.catalystexhibit.com/three-ways-to-stand-out-at-a-trade-show/">Catalyst Exhibitions</a> suggests opting for warmer colors. If a brand already uses reds, yellows, pinks or other colors nearby on the color wheel, these should be played up in patches and other items. If a brand is cleaner with white or grey elements, consider adding warm wood accents.</p>
<p>The strategy behind a bold booth and product design is simple: people come for the visual appeal of your booth theme, patches and swag, and leave with a memorable experience.</p>
<h2>Step Away from the Booth</h2>
<p>It’s easy to hide inside your booth and wait for customers to come to you. But, that isn’t the most effective way to attract customers. <a target="_blank" href="https://www.entrepreneur.com/article/247612">John Ruhlin</a> reminds brand marketers to step away from their booth and mingle out on the tradeshow floor.</p>
<p>The great thing about patches is that they’re intriguing and different, and they provide a great conversation opener for people who are walking around and exploring booths. When you approach someone and engage in natural conversation, it also helps people see your brand as more human. And even if you don’t bring patches along, wearing them clearly on your shirt or a sleeve is a subtle but powerful way to make an impression.</p>
<h2>Eco-Friendly and Evergreen</h2>
<p>Another benefit of patches is that they’re a durable product with a long shelf life. Rather than small items or those made from plastic, patches have more value. Iron and sew-on patches are particularly valuable because they become a permanent logo emblazoned on an item of clothing. Patches are also more environmentally friendly because they last much longer than peel and stick patches. They don’t require packaging, so you can reduce the amount of plastic your brand uses and gives away.</p>
<p>This fits into the growing trend of virtual swag (like coupon codes and online brochures). As <a target="_blank" href="http://www.tradegroup.com/resources/blog/make-swag-bag-greater-impact-next-trade-show-event/">The Trade Group</a> explains, virtual swag is a completely waste-free way to market your brand. If you still want to have one physical item for visitors to hold and take home, patches have longevity and quality that make them perfect for an eco-conscious booth.</p>
<p>Finding the right bag for your products can also help you reinforce your brand. <a target="_blank" href="https://thebettersoftwarecompany.com/make-your-swag-bag-the-talk-of-the-trade-show/">The Better Software Company</a> explains that if it’s an eco-friendly message you’re aiming for, biodegradable bags or reusable fabric totes can enhance your message further. Creating a bag that has the same color, logos or theme of your patches can also help reinforce your brand message. This is also an important element to consider if you’ll be handing out swag bags with multiple materials included.</p>
<p><small><em>Images by:</em> <a target="_blank" href="https://pixabay.com/en/users/brucejhadley-269709/"><em>Bruce J. Hadley</em></a><em>,</em> <a target="_blank" href="https://pixabay.com/en/users/purplegillian-451199/"><em>Purple Gillian</em></a><em>,</em> <a target="_blank" href="https://pixabay.com/en/users/ptra-359668/"><em>Petra</em></a></small></p>
<p>The post <a rel="nofollow" href="https://www.cbflabel.com/custom-branded-patches/">Small But Mighty: Custom Branded Patches Pack a Punch at Trade Shows</a> appeared first on <a rel="nofollow" href="https://www.cbflabel.com">CBF Labels Inc</a>.</p>
Anonymoushttp://www.blogger.com/profile/17120800053254846835noreply@blogger.com0tag:blogger.com,1999:blog-449121733353605290.post-2186101342979757602017-07-25T07:07:00.001-07:002017-07-25T07:07:19.956-07:00Apparel Logos We Love and Why They Work So Well<p><img src="/wp-content/uploads/2017/07/logo.jpg" alt="logo" width="840" height="520" class="alignnone size-full wp-image-2945" srcset="/wp-content/uploads/2017/07/logo.jpg 840w, /wp-content/uploads/2017/07/logo-300x186.jpg 300w, /wp-content/uploads/2017/07/logo-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<p>With so many clothing brands saturating the apparel market, having a well-designed logo is more important than ever. In addition to helping your brand stand out, a logo tells your brand story and creates a memorable, emotional connection with current and future customers.</p>
<p>To learn what makes a logo effective, read the stories these clothing and apparel logos have to tell.</p>
<h2>Haspel</h2>
<p>Originally known for its lightweight, seersucker suits, <a target="_blank" href="https://www.haspel.com/">Haspel</a> makes menswear inspired by class and tradition. The brand has been making a mark in the world of men’s suits since 1909, and continues to grow. Haspel’s logo pays homage to its tradition with an art-deco font, much like the text that graced theaters and speakeasy menus in early 20th century America. In cerulean blue, the logo also represents the blue skies and waters of New Orleans, where it was founded.</p>
<h2>Shift to Nature</h2>
<p><a target="_blank" href="http://shifttonature.com.au/">Shift to Nature</a> is an Australian company that sources organic, non-toxic materials for its apparel and home goods offerings. Bamboo, hemp and recycled materials take center stage in Shift to Nature’s clothing, proving the feasibility of eco-friendly slow fashion. This brand’s cross hatch logo represents the interwoven elements of people, nature and the clothes we wear and discard. The multiple shades of purple used in the logo design represent calm, luxury and safety all at once.</p>
<h2>Fresh Brewed Tees</h2>
<p>This Cleveland-themed apparel company is an Ohio resident’s go-to spot for clothing that boasts hometown pride. The <a target="_blank" href="https://freshbrewedtees.com/">Fresh Brewed Tees</a> italic logo is straightforward, memorable and reminiscent of a local baseball rec league. While it seems basic at first, the no-fuss black and white text logo actually has a deeper strategy: it can be easily transferred to different colors.</p>
<p>This allows Fresh Brewed Tees to switch up its logo’s color scheme in light of certain sporting events or other local occasions. This customization helps cater to its customers and is especially effective for social media.</p>
<h2>YSTR</h2>
<p><a target="_blank" href="https://ystrclothing.com/products/ystr-club">YSTR</a> is an up and coming fashion brand that’s fighting fast fashion through ethically-made subscription clothing delivery. Customers can sign up for one of three tiers and have a box of eco-friendly, fashionable clothes sent to their house each month. The YSTR logo features bold, capitalized text that stands out and is easy to remember. The large lettering also reinforces the fact that the company has an unapologetic mission: zero waste fashion. </p>
<h2>Hawaiian Island Creations</h2>
<p><a target="_blank" href="http://hicsurf.com/">Hawaiian Island Creations</a> (HIC) began as a neighborhood Oahu surf shop in 1971. Since then, the retail company has expanded to fourteen stores across three islands. The success of HIC can be attributed to the company’s high quality gear and customer service, with a dose of aloha spirit.</p>
<p>This attitude is reflected in the company’s colorful logo, which depicts the ocean waves, the island and the sunshine in an ombre red circle. The transitioning red color suggests the heat of the sun and the island while symbolizing the strength, courage and passion that often go hand in hand with surfing.</p>
<h2>Vissla</h2>
<p>Embodying the creative, forward-thinking generation, <a target="_blank" href="https://www.vissla.com/">Vissla</a> creates swim and surf wear for the modern millennial. The artistic V of the Vissla logo symbolizes this mindset with an arrow-like shape that represents growth and innovation. Both sides of the V are joined at the point with a dot that looks like two boards nailed together. This supports the brand’s ideals of craftsmanship, quality and originality.</p>
<h2>A-Line</h2>
<p><a target="_blank" href="https://www.a-linelondon.com/aw16-collection">A-Line</a> is a handcrafted leather jacket company that features custom patchwork. The creator of A-Line jackets wants to redefine who wears leather jackets by swapping out classic black leather for bright colors and embroidery.</p>
<p>The logo represents this idea in a few ways. First, it has an extended A that suggests movement and draws the eye sideways. This is a nod to the motorcycle groups who first popularized leather jackets on the road. Second, the A is far enough from the word “Line” that it implies the idea of a departure or reinvention.</p>
<p><img src="/wp-content/uploads/2017/07/girl.jpg" alt="girl" width="840" height="520" class="alignnone size-full wp-image-2943" srcset="/wp-content/uploads/2017/07/girl.jpg 840w, /wp-content/uploads/2017/07/girl-300x186.jpg 300w, /wp-content/uploads/2017/07/girl-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<h2>Alltimers</h2>
<p><a target="_blank" href="https://www.alltimers.com/">Alltimers</a> is an offbeat skatewear brand that doesn’t hold back from creating bold, outlandish designs. Alltimers draws inspiration from 90’s pop culture, making it a millennial skateboarder’s best friend. The logo is a simple martini glass outline with a single olive and italic script sketched across. This combination feels much like an old bowling league or neighborhood dive bar — a reliable establishment you can trust.</p>
<h2>Vitamin A Swim</h2>
<p><a target="_blank" href="https://vitaminaswim.com/about/">Vitamin A Swim</a> creates flattering women’s swimwear inspired by travel, modern art and the laid back California style. Vitamin A uses digital manufacturing techniques that conserve electricity and water, and the brand has begun creating products from recycled materials. In alignment with its sustainable values, Vitamin A’s logo shows a sideways A that doubles as an arrow in a mirror-like design. With two arrows pointing inward, Vitamin A’s logo represents reuse and continuity.</p>
<h2>Grown & Sewn</h2>
<p><a target="_blank" href="https://www.grownandsewn.com/pages/learn-our-process">Grown & Sewn</a> is a USA-made brand rooted in American workmanship, heritage and culture. The Grown and Sewn logo embraces the transparency and authenticity of American-made goods, with a classic font that’s equal parts familiar, sophisticated and approachable. The dark maroon ampersand emphasizes the values of the company and contrasts against the lower case letters of grown and sewn. Finally, the asymmetrical stitch line design anchors the text and balances out the traditional serif with a homemade feel.</p>
<h2>Horses Cut Shop</h2>
<p><a target="_blank" href="http://www.horsescutshop.com/">Horses Cut Shop</a> crafts vintage-inspired T-shirts emblazoned with the logos of America’s small businesses. A portion of the proceeds from each product goes to support the business that the merchandise represents, bridging fashion with local economies.</p>
<p>Horses Cut Shop’s logo symbolizes its mission through vintage script and a crimson plaque, evoking the aura of old-school jean and T-shirt shops. With a simple logo design that can be printed on a shirt with ease, the logo embodies the authentic spirit of the businesses it represents.</p>
<h2>Seea</h2>
<p>Founded by a woman surfer, <a target="_blank" href="https://www.theseea.com">Seea</a> is a swimwear brand specifically designed to help women surfers feel stylish, feminine and comfortable in and out of the water. The name Seea represents the musicality, beauty and enjoyment of surfing the ocean waves.</p>
<p>Likewise, the Seea logo assumes a dramatic curved S that embraces feminine, organic forms in a fun and approachable way. The Seea brand strikes a balance between form and function, and its scripted logo text assumes the same laid back feeling.</p>
<h2>Hackwith Design House</h2>
<p><a target="_blank" href="http://hackwithdesignhouse.com/about/our-team/">Hackwith Design House</a> strives to make each of its clothing pieces unique. Seamstresses at the Minnesota-based studio make most apparel after its been ordered, relying on a simple, clean aesthetic and quality fabrics to create items that last. Hackwith’s playful logo shows the brand’s commitment to creativity and one of kind clothing. From the off-kilter K, to the missing bar in the A, Hackwith’s logo is just the right amount of quirky without losing its sophistication.</p>
<p><img src="/wp-content/uploads/2017/07/jackets.jpg" alt="jackets" width="840" height="520" class="alignnone size-full wp-image-2944" srcset="/wp-content/uploads/2017/07/jackets.jpg 840w, /wp-content/uploads/2017/07/jackets-300x186.jpg 300w, /wp-content/uploads/2017/07/jackets-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<h2>Fair Trade Winds</h2>
<p><a target="_blank" href="https://www.fairtradewinds.net/about-our-products/">Fair Trade Winds</a> supports small scale artisans across the globe by selling their merchandise through an online platform. Fair Trade Winds prides itself on selling products crafted with traditional techniques that evoke culture and history.</p>
<p>The Fair Trade Winds logo features four feather-like shapes reaching out in all directions to create a compass. The four colors of the logo, yellow, red, green and blue, represent nature and diversity — things that the company’s sustainable business model protects.</p>
<h2>NUX Active</h2>
<p><a target="_blank" href="http://nuxactive.com/">NUX Active</a> makes seamless activewear that’s fashionable and comfortable while providing freedom to move. NUX is rooted in the idea of mindful activewear, and their brand story promotes a lifestyle of peace, compassion and humility. The NUX logo looks similar to a moving body, with four limb-like lines reaching outward within a diamond. The effect continues even as it’s rotated, creating a 360-degree effect.</p>
<h2>Mini Mioche</h2>
<p>This eco-friendly, organic clothing company creates kids apparel and accessories. The Canadian company specializes in making soft basics for kids aged newborn to six years old, with each piece made from start to finish in Canada.</p>
<p>The <a target="_blank" href="https://www.minimioche.com/">Mini Mioche</a> logo is slightly scripted yet not italicized, echoing friendliness and transparency. Mini Mioche plays off the term mini me, reinforcing the fact that it’s clothing for kids. When the logo is shortened to two Ms, the arm that joins the letters is reminiscent of two people holding hands.</p>
<h2>Wallis Evera</h2>
<p><a target="_blank" href="https://wallisevera.com/">Wallis Evera</a> takes sustainable fashion to new heights by creating all-natural clothing made from hemp. The company’s goal is to spark inspiration about using hemp to reduce the fashion industry’s footprint. Wallis Evera’s logo is bright, clean and aptly shaped. The logo suggests the shape of a hemp plant while boasting clean, minimalist lines that leave room for interpretation.</p>
<h2>The Good Company</h2>
<p><a target="_blank" href="https://shop.97allen.com/">The Good Company</a> is a NYC-based streetwear brand that sells classic, colorful apparel. From hats and tees to long sleeve shirts and jackets, most of The Good Company’s clothing features a company logo, slogan or signature image. Its logo draws from scripts of the 70’s and 80’s, giving a classic and authentic feel. It’s also asymmetrical and mimics a hand-painted sign, solidifying the essence of community.</p>
<p><small><em>Images by:</em> <a target="_blank" href="https://pixabay.com/en/users/tookapic-1386459/"><em>tookapic</em></a><em>,</em> <a target="_blank" href="https://pixabay.com/en/users/Anna_Bella-5140513/"><em>Anna_Bella</em></a><em>,</em> <a target="_blank" href="https://pixabay.com/en/users/Hans-2/"><em>Hans Braxmeier</em></a></small></p>
<p>The post <a rel="nofollow" href="https://www.cbflabel.com/apparel-logos/">Apparel Logos We Love and Why They Work So Well</a> appeared first on <a rel="nofollow" href="https://www.cbflabel.com">CBF Labels Inc</a>.</p>
Anonymoushttp://www.blogger.com/profile/17120800053254846835noreply@blogger.com0tag:blogger.com,1999:blog-449121733353605290.post-87770542829425278842017-07-18T06:37:00.001-07:002017-07-18T06:37:49.056-07:00Cutting Edge Clothing: Eco-Conscious, Tech-Minded, Seriously Stylish Fashion Startups<p><img src="/wp-content/uploads/2017/07/fashion.jpg" alt="fashion" width="840" height="520" class="alignnone size-full wp-image-2921" srcset="/wp-content/uploads/2017/07/fashion.jpg 840w, /wp-content/uploads/2017/07/fashion-300x186.jpg 300w, /wp-content/uploads/2017/07/fashion-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<p>From department stores to online retailers, there’s no shortage of stylish, designer clothing in the world.</p>
<p>But beyond malls and downtown shopping strips, there exists a wealth of creative entrepreneurs redefining the fashion industry. From eco-friendly dresses and organic cotton, to handmade jeans and custom suits, here are 20 clothing startups to put on your radar.</p>
<p> </p>
<h2>Stantt</h2>
<p>Wishing that dress shirts had more than three sizes? <a target="_blank" href="https://stantt.com/products/measuringkit">Stantt</a> at your service. This clothing startup scanned real life body types in 3D to generate 200,000 measurements and 75 custom sizes. Shoppers only have to scan in their arm, waist and chest size to find the custom shirt for them. Stantt also sends customers a free measuring kit which helps ensure that sizing is consistent across orders.</p>
<p> </p>
<h2>Nineteenth Amendment</h2>
<p><a target="_blank" href="https://www.nineteenthamendment.com/about">Nineteenth Amendment</a> seeks to tell the story of up and coming designers and manufacturers. The online platform allows independent designers to sell directly to customers — without traditional inventory requirements. In addition to giving designers an audience for their work, customers gain affordable, first-person access to designers and their exclusive fashions. Nineteenth Amendment also believes in transparency, and their sustainable retail model and local manufacturers support this idea.</p>
<p> </p>
<h2>Bluffworks</h2>
<p>These wrinkle-free, quick drying dress clothes stay clean and sharp no matter where you take them. <a target="_blank" href="https://shop.bluffworks.com/pages/about">Bluffworks</a> pants are equipped with hidden security pockets and a phone or passport pocket, all in machine washable materials. The apparel is designed to withstand travel, athletics and a long day at work, effectively redefining pants and suit jackets through comfort and style.</p>
<p> </p>
<h2>Wabi Sabi</h2>
<p>This contemporary womenswear brand is on a mission to bring eco-fashion to the masses. <a target="_blank" href="https://wabisabiecofashionconcept.com/">Wabi Sabi</a> steers away from the toxic petrochemicals currently used, avoiding all synthetic, chemical and artificial materials. The earth conscious brand also uses 100 percent recycled plastic and packaging, recycling all production and shipping materials when possible.</p>
<p> </p>
<h2>Cuyana</h2>
<p><a target="_blank" href="https://www.cuyana.com/about-us">Cuyana</a> is a women’s clothing startup company focused on the lean closet movement. Rather than buying a new clothing item every time you’re invited to an event, this movement centers on the idea of buying high quality clothing pieces that last longer. Cuyana’s philosophy is that fewer, better things lead to a more fulfilling life. By focusing on craftsmanship, premium materials and lifestyle, Cuyana differs from average clothing companies centered around short term trends.</p>
<p> </p>
<h2>Modavanti</h2>
<p><a target="_blank" href="http://modavanti.com/designers/trillium-organics">Modavanti</a> is another clothing startup with a focus on eco-friendly fashion. Modavanti unites sustainably-minded, activist designers with conscious consumers who want to make a difference through their purchasing habits. From cruelty-free dresses to organic, non-toxic lifestyle wear, Modavanti has all the do-good clothing options you can dream of. The company also has a clothing recycling program, where customers can send in their old clothing and receive $20 in store credit.</p>
<p> </p>
<h2>Mott and Bow</h2>
<p>This high quality denim company creates one of a kind jeans with a custom wash formula. Many of <a target="_blank" href="https://www.mottandbow.com/denimscience/">Mott and Bow</a>’s popular jean styles have a resin application, where each jean is either sprayed with or dunked into a resin mix that creates a unique look and feel. All resin coated jeans are pre-cured and cured in an oven and then hand scraped, giving a distressed look that varies in material and intensity.</p>
<p><img src="/wp-content/uploads/2017/07/clothingracks.jpg" alt="clothingracks" width="840" height="520" class="alignnone size-full wp-image-2920" srcset="/wp-content/uploads/2017/07/clothingracks.jpg 840w, /wp-content/uploads/2017/07/clothingracks-300x186.jpg 300w, /wp-content/uploads/2017/07/clothingracks-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
<p> </p>
<h2>Kniterate</h2>
<p><a target="_blank" href="http://www.kniterate.com/">Kniterate</a> is a digital knitting machine that brings small scale knitting production to studios, makerspaces, schools and more. Kniterate allows anyone to create their own sweaters, scarves, beanies and other knitted apparel through a simple, user-friendly software program. The computer controlled machine takes the hassle out of manual knitting and makes it easier and more affordable for designers to create work.</p>
<p> </p>
<h2>Trumaker</h2>
<p><a target="_blank" href="https://www.trumaker.com/">Trumaker</a> is a menswear brand that builds custom shirts and suits. The ideal customer is men who like to look stylish, yet don’t want to endure the hassle of shopping. Customers complete a short style quiz, and stylists at Trumaker hand pick and ship items for easy try on. Trumaker prides itself on making luxury clothing accessible through personalized service and superior quality.</p>
<p> </p>
<h2>Topo Designs</h2>
<p>If you’re looking for stylish, high-quality outdoor and adventure gear that you can count on, look no further than <a target="_blank" href="https://topodesigns.com/">Topo Designs</a>. All of Topo’s apparel is made in the USA and boasts ethical, sustainable manufacturing practices. Topo operates on the belief that all clothing is part of a story, and their colorful, standout designs display this creative mission.</p>
<p> </p>
<h2>Wool and Prince</h2>
<p>Who knew wool could be lightweight and comfortable? <a target="_blank" href="https://woolandprince.com/pages/about">Wool and Prince</a> uses superfine wool to make naturally odor and wrinkle resistant clothing that’s six times more durable than ordinary cotton. Wool and Prince clothes are so durable that they eliminate the need for frequent washing, dry cleaning and ironing — all processes that significantly age a shirt. In fact, the Wool and Prince founder wore a shirt for 100 days straight without washing or ironing it, and when the story when viral, the brand sold 3000 shirts in two days.</p>
<p> </p>
<h2>Blank Label</h2>
<p><a target="_blank" href="https://www.blanklabel.com/get-started">Blank Label</a> is a custom menswear company specializing in classic style formal wear. The apparel company follows a customer’s order instructions on measurements and preferences to to create custom fit shirts, polos, suits, pants, denim and outerwear. Customers can visit a Blank Label store or place their order online, and clothing is shipped directly to the buyer in one to three weeks.</p>
<p> </p>
<h2>Endangered Apparel</h2>
<p>For every shirt, hoodie or piece of clothing purchased, <a target="_blank" href="https://endangeredapparel.com/">Endangered Apparel</a> donates 20 percent of its profits to an animal sanctuary. The clothing company was started by two American animal activists who wanted to make a difference in preserving the natural world. Endangered Apparel works alongside The Elephant Sanctuary, The Australian Koala Foundation, Smithsonian National Zoological Park and Big Cat Rescue to help save the lives of endangered animals.</p>
<p> </p>
<h2>Ratio Clothing</h2>
<p><a target="_blank" href="https://www.ratioclothing.com/about/company">Ratio Clothing</a> is a Denver-based apparel company committed to crafting well-fitting, American-made clothing at an affordable price. The all-custom clothing company is rooted in personalization and perfection, and the clothing is aimed at the casual, versatile professional man. Another goal of this conscious clothing company is to stimulate local communities by establishing powerful manufacturing bases.</p>
<p><img src="/wp-content/uploads/2017/07/tie.jpg" alt="tie" width="840" height="520" class="alignnone size-full wp-image-2922" srcset="/wp-content/uploads/2017/07/tie.jpg 840w, /wp-content/uploads/2017/07/tie-300x186.jpg 300w, /wp-content/uploads/2017/07/tie-768x475.jpg 768w" sizes="(max-width: 840px) 100vw, 840px" /></p>
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<h2>Acustom Apparel</h2>
<p><a target="_blank" href="https://acustom.com/pages/theacustomexperience">Acustom Apparel</a> takes custom fitting to a new level. The company uses digital measuring techniques to create a 3D body model. Combined with data points and fit preferences, the digital tool creates an algorithm that leads to the perfect fit. Acustom Apparel also makes it easy to customize small details on a shirt, like cuff designs, stick colors and lapel styles. Creating a design takes just 15 minutes and customers can have their garments shipped to them anywhere in the world.</p>
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<h2>JL The Brand</h2>
<p>This premium sock company began with a group of friends who wanted high-quality, American-made socks. <a target="_blank" href="http://www.jlthebrand.com/mens/">JL The Brand</a> uses American Pima cotton — a type of cotton that produces softer, finer knits. Socks from JL the Brand are colorful and creative, featuring sock designs with stars, stripes, polka dots and even chili peppers.</p>
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<h2>Crane and Lion</h2>
<p>This Boston-based clothing startup is designed to empower active, fashionable women with clothing that transitions across daily occasions. <a target="_blank" href="https://craneandlion.com/pages/our-story">Crane and Lion</a>’s athleisure clothing taps into modern fashion trends while optimizing movement, comfort and support. The company’s name comes from two key poses in yoga that, when combined, embody the balance of power and relaxation.</p>
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<h2>Wear Your Label</h2>
<p><a target="_blank" href="https://wearyourlabel.com/">Wear Your Label</a> is a mission-driven apparel company focused on creating conversations around mental health. With the motto “It’s okay to not be okay,” Wear Your Label seeks to end stigmas around mental health and create a more accepting culture. The company also delivers 10 percent of its profits to mental health initiatives and partners with charities to instill change in society. Another unique aspect of Wear Your Label is that they’ve removed guys and girls clothing sections from their website, thereby creating more safe spaces for transgender youth online.</p>
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<h2>Brass Clothing</h2>
<p>Founded by two best friends who wanted more affordable, sophisticated fashion options, <a target="_blank" href="https://brassclothing.com/pages/about">Brass Clothing</a> crafts high quality pieces that are gentler on the environment than fast fashion. By creating long lasting, foundational pieces for women, Brass Clothing achieves a more sustainable fashion model. Brass Clothing’s product promise centers around beauty, quality, versatility, ease and purpose.</p>
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<h2>Criquet</h2>
<p><a target="_blank" href="https://www.criquetshirts.com/">Criquet</a> was born from a desire to find the perfect polo shirt. This Austin-based menswear brand is inspired by classic, iconic American styles and created for the man who is equal parts preppy, sporty and casual. All of Criquets shirts use organic cotton and source local materials, like a third-generation Texas shirtmaker. In addition to selling club shirts, polos and button downs, Criquet also sells shoes, golf accessories and a variety of hats.</p>
<p><small><em>Images by:</em> <a target="_blank" href="https://pixabay.com/en/users/Pexels-2286921/"><em>Pexels</em></a><em>,</em> <a target="_blank" href="https://pixabay.com/en/necktie-elegant-formal-wear-2191167/"><em>Claudio Scott</em></a><em>,</em> <a target="_blank" href="https://pixabay.com/en/users/3179289-3179289/"><em>3179289</em></a></small></p>
<p>The post <a rel="nofollow" href="https://www.cbflabel.com/stylish-fashion-startups/">Cutting Edge Clothing: Eco-Conscious, Tech-Minded, Seriously Stylish Fashion Startups</a> appeared first on <a rel="nofollow" href="https://www.cbflabel.com">CBF Labels Inc</a>.</p>
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Anonymoushttp://www.blogger.com/profile/17120800053254846835noreply@blogger.com0tag:blogger.com,1999:blog-449121733353605290.post-40757833905090234032016-06-27T18:10:00.001-07:002016-06-27T18:10:54.954-07:00Hi,Who can I speak regarding advertising today?Thanks, Mac Chapel , macATsocialrealityDOTcomme
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